Segment Information

3 Months Ended

Mar. 31, 2020

13. Segment Information

The Company views its operations and manages its business as one operating segment based on factors such as how the Company manages its operations and how its executive management team reviews results and makes decisions on how to allocate resources and assess performance.

Geographic Data

Net sales by campaign target area were as follows (1):

	For the three months ended March 31,
	2020		2019
North America	$	19,881	$	20,278
International		11,535		9,694
Total	$	31,416	$	29,972

(1)

Net sales to customers by campaign target area is based on the geo-targeted (target audience) location of the campaign.

Net sales to unaffiliated customers by geographic area were as follows (2):

	For the three months ended March 31,
	2020		2019
United States	$	22,437	$	22,799
United Kingdom		3,792		3,037
Other international		5,187		4,136
Total	$	31,416	$	29,972

(2)

Net sales to unaffiliated customers by geographic area is based on the customers’ current billing addresses, and does not consider the geo-targeted (target audience) location of the campaign.

Long-lived assets by geographic area were as follows:

	March 31, 2020		December 31, 2019
United States	$	109,176	$	102,572
International		4,045		4,148
Total	$	113,221	$	106,720

Net sales to unaffiliated customers by geographic area is based on the customers’ current billing addresses, and does not consider the geo-targeted (target audience) location of the campaign. Long-lived assets are comprised of property and equipment, net; goodwill; and intangible assets, net. No single country outside of the U.S. accounted for 10% or more of the Company’s long-lived assets during either of these periods.