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Goodwill and Intangible Assets
3 Months Ended
Mar. 31, 2020
Goodwill And Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets

6. Goodwill and Intangible Assets

The following table summarizes the Company’s intangible assets, net:

 

 

 

 

 

 

 

March 31, 2020

 

 

 

Estimated

Useful Lives

(Years)

 

 

Gross

Carrying

Amount

 

 

Accumulated

Amortization

 

 

Net

 

Customer, affiliate and advertiser relationships

 

5-17

 

 

$

8,686

 

 

$

(6,268

)

 

$

2,418

 

Developed websites, technology and patents

 

 

10

 

 

 

1,979

 

 

 

(1,018

)

 

 

961

 

Trademark, trade name and domain name

 

5-8

 

 

 

1,796

 

 

 

(1,740

)

 

 

56

 

Proprietary user information database and internet traffic

 

 

5

 

 

 

1,092

 

 

 

(1,092

)

 

 

 

Non-Compete agreement

 

 

3

 

 

 

170

 

 

 

(15

)

 

 

155

 

Total intangible assets

 

 

 

 

 

$

13,723

 

 

$

(10,133

)

 

$

3,590

 

 

 

 

 

 

 

 

December 31, 2019

 

 

 

Estimated

Useful Lives

(Years)

 

 

Gross

Carrying

Amount

 

 

Accumulated

Amortization

 

 

Net

 

Customer, affiliate and advertiser relationships

 

5-17

 

 

$

6,520

 

 

$

(6,290

)

 

$

230

 

Developed websites, technology and patents

 

 

10

 

 

 

1,476

 

 

 

(1,026

)

 

 

450

 

Trademark, trade name and domain name

 

5-8

 

 

 

1,792

 

 

 

(1,763

)

 

 

29

 

Proprietary user information database and internet traffic

 

 

5

 

 

 

1,122

 

 

 

(1,122

)

 

 

 

Non-Compete agreement

 

 

1.5

 

 

 

10

 

 

 

(9

)

 

 

1

 

Total intangible assets

 

 

 

 

 

$

10,920

 

 

$

(10,210

)

 

$

710

 

 

Intangible assets are amortized over their estimated useful lives, which range from approximately 3 to 17 years, using methods of amortization that are expected to reflect the estimated pattern of economic use. The remaining amortization expense will be recognized over a weighted-average period of approximately 5.10 years. Amortization expense was $0.1 million for each of the three months ended March 31, 2020 and 2019. Amortization expense is recorded within operating expenses as the intangible assets consist of customer-related assets which generate website traffic that the Company considers to be in support of selling and marketing activities. The Company did not write off any fully amortized intangible assets in the first three months of 2020.  

The Company expects amortization expense of intangible assets to be as follows:

 

Years Ending December 31:

 

Amortization

Expense

 

2020 (April 1 – December 31)

 

$

346

 

2021

 

 

461

 

2022

 

 

490

 

2023

 

 

329

 

2024

 

 

319

 

Thereafter

 

 

1,645

 

Total

 

$

3,590

 

 

Goodwill and indefinite-lived intangible assets are not amortized but are reviewed annually for impairment or more frequently if impairment indicators arise. The Company did not have any intangible assets other than goodwill with indefinite lives as of March 31, 2020 or December 31, 2019. There were no indications of impairment as of March 31, 2020, and the Company believes that, as of the balance sheet dates presented, none of the Company’s goodwill or intangible assets was impaired.