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Goodwill and Intangible Assets (Tables)
6 Months Ended
Jun. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Summary of Intangible Assets

The following table summarizes the Company’s intangible assets, net:

 

 

 

 

 

June 30, 2022

 

 

 

Estimated
Useful Lives
(Years)

 

Gross
Carrying
Amount

 

 

Accumulated
Amortization

 

 

Net

 

Customer, affiliate and advertiser relationships

 

5-19

 

$

82,628

 

 

$

(13,935

)

 

$

68,693

 

Developed websites, technology and patents

 

10

 

 

31,809

 

 

 

(5,695

)

 

 

26,114

 

Trademark, trade name and domain name

 

5-16

 

 

7,398

 

 

 

(2,513

)

 

 

4,885

 

Proprietary user information database and internet traffic

 

5

 

 

1,081

 

 

 

(1,081

)

 

 

 

Non-compete agreements

 

1.5-3

 

 

600

 

 

 

(249

)

 

 

351

 

Total intangible assets

 

 

 

$

123,516

 

 

$

(23,473

)

 

$

100,043

 

 

 

 

 

 

 

December 31, 2021

 

 

 

Estimated
Useful Lives
(Years)

 

Gross
Carrying
Amount

 

 

Accumulated
Amortization

 

 

Net

 

Customer, affiliate and advertiser relationships

 

5-19

 

$

85,663

 

 

$

(11,695

)

 

$

73,968

 

Developed websites, technology and patents

 

10

 

 

34,939

 

 

 

(4,509

)

 

 

30,430

 

Trademark, trade name and domain name

 

5-16

 

 

7,913

 

 

 

(2,355

)

 

 

5,558

 

Proprietary user information database and internet traffic

 

5

 

 

1,133

 

 

 

(1,133

)

 

 

 

Non-compete agreements

 

1.5-3

 

 

600

 

 

 

(166

)

 

 

434

 

Total intangible assets

 

 

 

$

130,248

 

 

$

(19,858

)

 

$

110,390

 

Schedule of Amortization Expense of Intangible Assets

The Company expects amortization expense of intangible assets to be as follows:

 

Years Ending December 31:

 

Amortization
Expense

 

2022 (July 1 – December 31)

 

$

4,395

 

2023

 

 

8,641

 

2024

 

 

8,610

 

2025

 

 

8,572

 

2026

 

 

8,518

 

Thereafter

 

 

61,307

 

Total

 

$

100,043