Segment Information

6 Months Ended

Jun. 30, 2022

Segment Reporting [Abstract]

Segment Information

13. Segment Information

The Company views its operations and manages its business as one operating segment which is the business of providing purchase intent marketing and sales services. The Company aggregated its operating segment based upon the similar economic and operating characteristics of its operations.

Geographic Data

Net sales by campaign target area were as follows (1):

	For the Three Months Ended June 30,				For the Six Months Ended June 30,
	2022		2021		2022		2021
North America	$	50,170	$	39,416	$	93,757	$	72,454
International		28,706		24,295		53,284		44,226
Total	$	78,876	$	63,711	$	147,041	$	116,680

(1)Net sales to customers by campaign target area is based on the geo-targeted (target audience) location of the campaign.

Net sales to unaffiliated customers by geographic area were as follows (2):

	For the Three Months Ended June 30,				For the Six Months Ended June 30,
	2022		2021		2022		2021
United States	$	59,736	$	45,769	$	110,475	$	83,269
United Kingdom		7,908		8,825		15,571		16,973
Other international		11,232		9,117		20,995		16,438
Total	$	78,876	$	63,711	$	147,041	$	116,680

(2)Net sales to unaffiliated customers by geographic area is based on the customers’ current billing addresses and does not consider the geo-targeted (target audience) location of the campaign.

Long-lived assets by geographic area were as follows:

	June 30, 2022		December 31, 2021
United States	$	223,716	$	224,235
International		90,049		101,948
Total	$	313,765	$	326,183

Long-lived assets are comprised of property and equipment, net; goodwill; and intangible assets, net. The United Kingdom accounted for 28% of the Company’s long-lived assets for the six months ended June 30, 2022 and no single country outside of the U.S. or United Kingdom accounted for 1% or more of the Company’s long-lived assets during either of these periods.