Intangible Assets

9 Months Ended

Sep. 30, 2011

Intangible Assets [Abstract]

Intangible Assets

6. Intangible Assets

Intangible assets subject to amortization as of September 30, 2011 and December 31, 2010 consist of the following:

		As of September 30, 2011
	Estimated	Gross
	Useful Lives	Carrying		Accumulated
	(Years)	Amount		Amortization			Net
	(Unaudited)
Customer, affiliate and advertiser relationships	1 - 9	$	8,982	$	(4,178	)	$	4,804
Developed websites	3 - 6		5,400		(3,975	)		1,425
Trademark, trade name and domain name	1 - 7		1,970		(894	)		1,076
Proprietary user information database and Internet traffic	3 - 5		5,222		(3,410	)		1,812
Non-compete agreements	1 - 3		547		(328	)		219
Total intangible assets		$	22,121	$	(12,785	)	$	9,336

		As of December 31, 2010
	Estimated	Gross
	Useful Lives	Carrying		Accumulated
	(Years)	Amount		Amortization			Net
Customer, affiliate and advertiser relationships	1 - 9	$	12,879	$	(7,654	)	$	5,225
Developed websites	3 - 6		5,400		(3,300	)		2,100
Trademark, trade name and domain name	1 - 7		2,373		(1,526	)		847
Proprietary user information database and Internet traffic	3 - 5		5,400		(3,354	)		2,046
Non-compete agreements	1 - 3		1,573		(1,322	)		251
Total intangible assets		$	27,625	$	(17,156	)	$	10,469

Intangible assets are amortized over their estimated useful lives, which range from one to nine years, using methods of amortization that are expected to reflect the estimated pattern of economic use. The remaining amortization expense will be recognized over a weighted-average period of approximately 2.3 years. Amortization expense was $1.0 million and $1.1 million for the three month periods ended September 30, 2011 and 2010, respectively, and $3.0 million and $3.4 million for the nine months ended September 30, 2011 and 2010, respectively. Amortization expense is recorded within operating expenses as the intangible assets consist of customer-related assets and website traffic that the Company considers to be in support of selling and marketing activities. The Company wrote off $7.5 million of fully amortized intangible assets to date in 2011.

The Company expects amortization expense of intangible assets to be as follows:

	Amortization
Years Ending December 31:	Expense
	(Unaudited)
2011 (October 1st – December 31st)	$	946
2012		3,351
2013		1,800
2014		1,405
2015		1,157
Thereafter		677
	$	9,336