Intangible Assets

6 Months Ended

Jun. 30, 2011

Intangible Assets [Abstract]

Intangible Assets

6. Intangible Assets

Intangible assets subject to amortization as of June 30, 2011 and December 31, 2010 consist of the following:

		As of June 30, 2011
	Estimated	Gross
	Useful Lives	Carrying		Accumulated
	(Years)	Amount		Amortization			Net
		(Unaudited)
Customer, affiliate and advertiser relationships	1 - 9	$	8,958	$	(3,846	)	$	5,112
Developed websites	3 - 6		5,400		(3,750	)		1,650
Trademark, trade name and domain name	1 - 7		1,938		(812	)		1,126
Proprietary user information database and Internet traffic	3 - 5		5,207		(3,152	)		2,055
Non-compete agreements	1 - 3		544		(279	)		265
Total intangible assets		$	22,047	$	(11,839	)	$	10,208

		As of December 31, 2010
	Estimated	Gross
	Useful Lives	Carrying		Accumulated
	(Years)	Amount		Amortization			Net
Customer, affiliate and advertiser relationships	1 - 9	$	12,879	$	(7,654	)	$	5,225
Developed websites	3 - 6		5,400		(3,300	)		2,100
Trademark, trade name and domain name	1 - 7		2,373		(1,526	)		847
Proprietary user information database and Internet traffic	3 - 5		5,400		(3,354	)		2,046
Non-compete agreements	1 - 3		1,573		(1,322	)		251
Total intangible assets		$	27,625	$	(17,156	)	$	10,469

Intangible assets are amortized over their estimated useful lives, which range from one to nine years, using methods of amortization that are expected to reflect the estimated pattern of economic use. The remaining amortization expense will be recognized over a weighted-average period of approximately 2.36 years. Amortization expense was $1.0 and $1.1 million for the three month periods ended June 30, 2011 and 2010, respectively, and $2.1 million and $2.3 million for the six months ended June 30, 2011 and 2010, respectively. Amortization expense is recorded within operating expenses as the intangible assets consist of customer-related assets and website traffic that the Company considers to be in support of selling and marketing activities. The Company wrote off $7.5 million of fully amortized intangible assets in the first half of 2011.

The Company expects amortization expense of intangible assets to be as follows:

	Amortization
Years Ending December 31:	Expense
	(Unaudited)
2011 (July 1st — December 31st)	$	1,887
2012		3,326
2013		1,789
2014		1,394
2015		1,147
Thereafter		665
	$	10,208