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Consolidated Statements of Comprehensive Loss
12 Months Ended
Dec. 31, 2015
USD ($)
$ / shares
shares
Dec. 31, 2015
CNY (¥)
¥ / shares
shares
Dec. 31, 2014
CNY (¥)
¥ / shares
shares
Dec. 31, 2013
CNY (¥)
¥ / shares
shares
Revenues:        
Accommodation reservation $ 149,746,014 ¥ 970,024,728 ¥ 938,786,924 ¥ 858,229,038
Transportation ticketing 13,796,884 89,373,452 146,028,730 150,428,006
Other 4,528,528 29,334,904 79,259,059 70,479,476
Total revenues 168,071,426 1,088,733,084 1,164,074,713 1,079,136,520
Business tax, VAT and surcharges (8,783,270) (56,896,265) (77,921,876) (69,431,354)
Net revenues 159,288,156 1,031,836,819 1,086,152,837 1,009,705,166
Cost of services (87,294,258) (565,474,745) (350,577,929) (260,843,001)
Gross profit 71,993,898 466,362,074 735,574,908 748,862,165
Operating expenses:        
Service development (66,758,731) (432,449,709) (275,203,327) (178,170,509)
Sales and marketing (130,973,610) (848,420,847) (644,402,902) (652,278,745)
General and administrative (48,705,527) (315,504,665) (147,669,472) (90,714,131)
Amortization of intangible assets (note 8) (3,276,580) (21,225,033) (8,669,777) (3,964,862)
Impairment of goodwill and other intangible assets(note 8) (6,236,954) (40,401,740) (5,524,213) (1,917,000)
Total operating expenses $ (255,951,402) ¥ (1,658,001,994) (1,081,469,691) ¥ (927,045,247)
Other operating income 30,000,000
Loss from operations $ (183,957,504) ¥ (1,191,639,920) (315,894,783) ¥ (178,183,082)
Other income:        
Interest income 6,349,348 41,129,804 61,334,343 60,189,774
Government subsidies 3,234,934 20,955,253 16,353,056 7,368,972
Foreign exchange gain/(loss) 453,993 2,940,873 (4,079,027) ¥ (1,931,227)
Net income/(loss) in non-consolidated affiliates (note 3 and note 7) 1,965,369 12,731,268 ¥ (18,035,390)
Gain on disposition of a subsidiary (note 4) 10,973,147 71,081,854
Other income/(expense) 68,800 445,672 ¥ 2,218,650 ¥ (413,066)
Total other income 23,045,591 149,284,724 57,791,632 65,214,453
Loss before income tax expense (160,911,913) (1,042,355,196) (258,103,151) (112,968,629)
Income tax expense (note 10) (1,993,410) (12,912,910) (13,094,101) (59,480,303)
Share of net income/(loss) in non-consolidated affiliates (note 7) (1,036,501) (6,714,245) (3,426,169) 4,243,438
Net loss (163,941,824) (1,061,982,351) (274,623,421) (168,205,494)
Net loss attributable to noncontrolling interests 7,217,390 46,752,810 5,680,220 475,420
Net loss attributable to eLong, Inc. $ (156,724,434) ¥ (1,015,229,541) ¥ (268,943,201) ¥ (167,730,074)
Other comprehensive income
Total comprehensive loss $ (156,724,434) ¥ (1,015,229,541) ¥ (268,943,201) ¥ (167,730,074)
Weighted average shares used in computation of net loss per share        
Basic (note 15) 73,300,491 73,300,491 70,917,592 69,454,746
Diluted (note 15) 73,300,491 73,300,491 70,917,592 69,454,746
Basic net loss per share (note 15) | (per share) $ (2.14) ¥ (13.85) ¥ (3.79) ¥ (2.41)
Diluted net loss per share (note 15) | (per share) $ (2.14) ¥ (13.85) ¥ (3.79) ¥ (2.41)