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INCOME TAXES (Narrative) (Details) (CNY)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Dec. 31, 2008
Income Tax Applicable Tax Rates [Line Items]          
Enterprise income tax rate 25.00% 25.00% 25.00%    
Withholding tax rate 10.00%        
Statue of limitations period 3 years        
Decrease in valuation allowance     (3,680,149)    
Valuation allowance (603,355) (523,218)      
Temporary differences related to investments in subsidiaries 109,000,000 118,000,000      
Beijing Information [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Enterprise income tax rate   25.00%      
Shenzhen branches [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Enterprise income tax rate 25.00%        
Preferential tax rate   24.00%      
Expedia [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Percentage of voting power 83.00%        
2013 [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Operating loss carryforwards 285,867        
2014 [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Operating loss carryforwards 753,895        
2015 [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Operating loss carryforwards 561,302        
2016 [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Operating loss carryforwards 6,847,027        
2017 [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Operating loss carryforwards 5,282,264        
High New Technology Enterprise [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Preferential tax rate 15.00% 15.00% 15.00% 15.00% 15.00%
High New Technology Enterprise [Member] | eLong Information [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Preferential tax rate 15.00% 15.00% 15.00% 15.00% 15.00%
High New Technology Enterprise [Member] | Beijing Information [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Preferential tax rate     15.00% 15.00% 15.00%
High New Technology Enterprise [Member] | Beijing Xici [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Preferential tax rate 15.00% 15.00%      
Extended period [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Statue of limitations period 5 years        
Transferring price issues [Member]
         
Income Tax Applicable Tax Rates [Line Items]          
Statue of limitations period 10 years