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INVESTMENT IN NON-CONSOLIDATED AFFILIATES (Schedule of Purchase Price Allocation) (Details)
Dec. 31, 2012
USD ($)
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2012
Second 2012 Affiliate Company [Member]
CNY
Dec. 14, 2012
Second 2012 Affiliate Company [Member]
Nov. 15, 2012
Second 2012 Affiliate Company [Member]
Schedule of Equity Method Investments [Line Items]            
Fair value of net assets acquired       752,396    
Identifiable intangible assets       10,180,016    
Deferred tax liabilities arising from the acquisition       (2,545,004)    
Goodwill       20,539,746    
Total purchase price $ 6,746,437 42,030,976 15,548,648 28,927,154    
Ownership interest       35.00% 14.00% 21.00%