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INVESTMENT IN NON-CONSOLIDATED AFFILIATES (Schedule of Investment in Equity Affiliate, Carrying Amount and Share of Net Income) (Details)
 12 Months Ended 0 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended
Dec. 31, 2012
USD ($)
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Dec. 31, 2012
2010 Affiliate Company [Member]
CNY
Dec. 31, 2011
2010 Affiliate Company [Member]
CNY
Apr. 27, 2011
2011 Affiliate Company [Member]
CNY
Feb. 23, 2012
2011 Affiliate Company [Member]
CNY
Dec. 31, 2012
2011 Affiliate Company [Member]
CNY
Dec. 31, 2011
2011 Affiliate Company [Member]
CNY
Feb. 09, 2012
First 2012 Affiliate Company [Member]
CNY
Dec. 31, 2012
First 2012 Affiliate Company [Member]
CNY
Dec. 31, 2012
Second 2012 Affiliate Company [Member]
CNY
Dec. 14, 2012
Second 2012 Affiliate Company [Member]
Nov. 15, 2012
Second 2012 Affiliate Company [Member]
Schedule of Equity Method Investments [Line Items]                              
Balance at the beginning of the year   15,548,648     12,926,810 12,680,000     2,621,838             
Addition due to investment in equity affiliate                    3,500,000   5,600,000 28,927,154    
Disposal of investment in non-consolidated affiliate                 (2,190,117)             
Total investment in equity affiliate - cost                 (2,190,117) 3,500,000   5,600,000      
Share of net income (loss) in non-consolidated affiliate         180,012 249,810     (431,721) (878,162)   (787,758)       
Amortization of identifiable intangible assets, net of tax (169,531) (1,056,197) (547,200) (642,453) (3,000) (3,000)                  
Total booked value under equity method         177,012 246,810                  
Impairment on equity method investment (772,418) (4,812,242)                     (4,812,242)      
Carrying value at the end of the year 6,746,437 42,030,976 15,548,648   13,103,822 12,926,810       2,621,838     28,927,154    
Ownership percentage                     30.00%   35.00% 14.00% 21.00%
Payments to acquire equity method investments 4,854,200 30,242,154 9,000,000 7,180,000     3,500,000       5,600,000   24,642,154    
Proceeds from sale of equity method investment               3,500,000              
Gain (loss) on sale of equity method investment               1,309,883              
Accrued expenses and other current liabilities $ 31,937,026 198,970,866 127,803,167                   4,285,000