ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES (Tables)

12 Months Ended

Dec. 31, 2012

ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES [Abstract]

Schedule of Accrued Expenses and Other Current Liabilities

	December 31,
	2011		2012
Accrued payroll and welfare		20,056,636		26,410,878
Accrued loyalty point program expenses		13,261,223		17,440,601
Accrued commission to third-party distribution partners		7,911,693		10,650,853
Accrued advertisement expense		1,662,040		8,957,787
Tax-related payables		4,014,812		4,014,812
Other accrued expenses		13,702,496		18,356,333
Other payables		10,385,062		10,162,939
Advances and deposits from customers		29,981,078		21,815,833
Business and other taxes		3,948,394		7,326,445
Payable to former shareholders		1,999,427		1,994,540
Payable for investment in non-consolidated affiliates		-		2,856,000
Accrued purchase consideration		-		13,300,000
Contingent purchase consideration		-		6,900,334
eCoupon program virtual cash liability		20,880,306		48,783,511
Total accrued expenses and other current liabilities		127,803,167		198,970,866