GOODWILL AND INTANGIBLE ASSETS (Tables)

12 Months Ended

Dec. 31, 2012

GOODWILL AND INTANGIBLE ASSETS [Abstract]

Schedule of Goodwill

	December 31,
	2011		2012
Goodwill at the beginning of the year		61,060,783		61,060,783
Addition due to acquisition		-		16,721,334
Goodwill at the end of the year		61,060,783		77,782,117

Schedule of Intangible Assets

	December 31,
	2011		2012
Intangible assets with indefinite lives		3,600,000		1,740,000
Intangible assets with definite lives, net		1,708,267		12,972,153
Total intangible assets, net		5,308,267		14,712,153

Schedule of Acquired Indefinite-lived Intangible Assets

	December 31,
	2011		2012
Trade names		3,600,000		3,600,000
Less: charges related to intangible assets		-		(1,860,000	)
Total intangible assets with indefinite lives, net		3,600,000		1,740,000

Schedule of Acquired Finite-lived Intangible Assets

	December 31,
	2011			2012
Customer lists		6,291,240			10,191,240
Trade names		120,000			6,070,000
Copyrights		192,000			192,000
Internet domain names		1,056,000			3,903,650
Less: accumulated amortization		(5,950,973	)		(7,007,170	)
charges related to intangible assets		-			(377,567	)
Total intangible assets with definite lives, net		1,708,267			12,972,153
Useful lives of intangible assets with definite lives, in years		5			3-5

Schedule of Estimated Future Annual Amortization Expense of Intangible Assets Acquired

	Amortization
2013		3,703,930
2014		3,663,396
2015		3,446,797
2016		1,349,530
2017		808,500
Total		12,972,153