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INVESTMENT IN NON-CONSOLIDATED AFFILIATES (Tables)

12 Months Ended

Dec. 31, 2012

Schedule of Equity Method Investments [Line Items]

Schedule of Investment in Equity Affiliate

	December 31,
	2011		2012
2010 Affiliate Company		12,926,810		13,103,822
2011 Affiliate Company		2,621,838		-
First 2012 Affiliate Company		-		-
Second 2012 Affiliate Company		-		28,927,154
Total carrying value		15,548,648		42,030,976

2010 Affiliate Company [Member]

Schedule of Equity Method Investments [Line Items]

Schedule of Investment in Equity Affiliate

	December 31,
	2011			2012
Balance at the beginning of the year		12,680,000			12,926,810

Share of net income in non-consolidated affiliate		249,810			180,012
Amortization of identifiable intangible assets, net of tax		(3,000	)		(3,000	)
Total booked value under equity method		246,810			177,012

Carrying value at the end of the year		12,926,810			13,103,822

2011 Affiliate Company [Member]

Schedule of Equity Method Investments [Line Items]

Schedule of Investment in Equity Affiliate

	December 31,
	2011			2012
Balance at the beginning of the year		-			2,621,838

Investment in non-consolidated affiliate		3,500,000			-
Disposal of investment in non-consolidated affiliate		-			(2,190,117	)
Total investment in non-consolidated affiliate		3,500,000			(2,190,117	)

Share of net loss in non-consolidated affiliate		(878,162	)		(431,721	)

Carrying value at the end of the year		2,621,838			-

First Two Thousand Twelve Affiliate Company Bad [Member]

Schedule of Equity Method Investments [Line Items]

Schedule of Investment in Equity Affiliate

	December 31,
	2012
Investment in non-consolidated affiliate - cost
Balance at the beginning of the year		-
Investment in non-consolidated affiliate		5,600,000
Total investment in non-consolidated affiliate - cost		5,600,000

Share of net loss in non-consolidated affiliate		(787,758	)
Impairment of investment in non-consolidated affiliate		(4,812,242	)
Carrying value at the end of the year		-

Second Two Thousand Twelve Affiliate Company Bad [Member]

Schedule of Equity Method Investments [Line Items]

Schedule of Investment in Equity Affiliate

	December 31,
	2012
Investment in non-consolidated affiliate - cost
Balance at the beginning of the year		-
Investment in non-consolidated affiliate		28,927,154
Share of net income in non-consolidated affiliate		-
Carrying value at the end of the year		28,927,154

Schedule of Purchase Price Allocation

	Fair value
	RMB
Fair value of net assets acquired		752,396
Identifiable intangible assets		10,180,016
Deferred tax liabilities arising from the acquisition		(2,545,004	)
Goodwill		20,539,746
Total purchase price		28,927,154

Schedule of Intangible Assets, Finite and Indefinite

	Fair value
	RMB		Useful lives
Trade name		10,180,016	Indefinite

- Definition

Tabular disclosure of equity method investments in common stock. The disclosure may include: (a) the name of each investee or group of investments for which combined disclosure is appropriate, (2) the percentage ownership of common stock, (3) the difference, if any, between the carrying amount of an investment and the value of the underlying equity in the net assets and the accounting treatment of difference, if any, and (4) the aggregate value of each identified investment based on its quoted market price, if available.

+ References+ Details

- Definition

Tabular disclosure of a material business combination completed during the period, including background, timing, and recognized assets and liabilities. This table does not include leveraged buyouts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 141

-Paragraph 51

-Subparagraph a

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 141R

-Paragraph F4

-Subparagraph e

-Appendix F

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 805

-SubTopic 10

-Section 50

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1392-128463

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 141R

-Paragraph 68

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 805

-SubTopic 10

-Section 50

-Paragraph 3

-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1486-128463

Reference 6: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 141

-Paragraph 52

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details