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ORGANIZATION AND DESCRIPTION OF BUSINESS (Tables)
12 Months Ended
Dec. 31, 2012
ORGANIZATION AND DESCRIPTION OF BUSINESS [Abstract]  
Schedule of Variable Interest Entities

The following table sets forth the assets and liabilities of the VIEs and their subsidiaries included in the Company's consolidated balance sheets:

 

    Year ended December 31,  
    2011     2012  
    RMB     RMB     US$  
Current assets     160,854,702       199,203,364       31,974,344  
Non-current assets     51,609,571       82,265,309       13,204,493  
Total assets     212,464,273       281,468,673       45,178,837  
Current liabilities     104,222,335       151,614,207       24,335,758  
Non-current liabilities     49,259       85,590       13,738  
Total liabilities     104,271,594       151,699,797       24,349,496  
Total net assets     108,192,679       129,768,876       20,829,341  

 

The following table sets forth the results of operations of the VIEs and their subsidiaries included in the Company's consolidated statements of comprehensive income:

 

    Year ended December 31,  
    2010     2011     2012  
Net revenues     155,376,480       165,990,943       205,647,992  
Net income     32,230,442       28,701,457       8,165,122