SEGMENT INFORMATION

12 Months Ended

Dec. 31, 2012

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

(15) SEGMENT INFORMATION

The Group operates Hotel and Air segments. All of the Group's long-lived assets are located in the PRC. These reportable segments are business units that offer different services that are managed separately because each requires different service provision and marketing strategies.

The Hotel segment provides hotel reservation services to customers and the Air segment provides air ticket booking services to customers. Other segment provides internet-related advertising services and other travel services such as travel insurance.

The Group determines its segments based on how the Group's chief operating decision maker manages the Group's business, allocates the resources, makes operating decisions and evaluates operating performance. The Group allocates settlement processing function charges to Hotel and Air segments and also the share-based compensation from the Other segment to Corporate to determine the segment profit or loss. A summary of the results of the reportable segments is as follows:

	For the year ended December 31, 2012
	Hotel			Air			Other			Corporate			Total
Revenues		608,318,596			123,754,276			65,136,131			-			797,209,003
Business tax, VAT and surcharges		(34,065,841	)		(6,930,239	)		(11,968,659	)		-			(52,964,739	)
Cost of services *		(125,366,740	)		(63,938,936	)		(13,085,456	)		(1,932,101	)		(204,323,233	)
Service development *		(55,063,247	)		(5,887,607	)		(16,805,745	)		(49,711,066	)		(127,467,665	)
Unallocated operating expenses:
Sales and marketing		-			-			-			(412,343,366	)		(412,343,366	)
General and administrative		(7,293,870	)		(4,655,934	)		(322,433	)		(50,695,638	)		(62,967,875	)
Amortization of intangible assets		-			-			-			(1,056,197	)		(1,056,197	)
Charges related to property and equipment and intangible assets		-			-			-			(2,237,567	)		(2,237,567	)
Income/(loss) from operations		386,528,898			42,341,560			22,953,838			(517,975,935	)		(66,151,639	)
Total other income		-			-			-			56,461,352			56,461,352
Income /(loss) from operations before income tax expense /(benefit)		386,528,898			42,341,560			22,953,838			(461,514,583	)		(9,690,287	)

* Depreciation expense of RMB16,640,301 and RMB3,200,608 is included in Cost of services and Service development expenses for the Hotel and Air segments. No depreciation expense is included in the Other and Corporate segments.

	For the year ended December 31, 2011
	Hotel			Air			Other			Corporate			Total
Revenues		447,876,567			125,094,628			52,027,719			-			624,998,914
Business tax and surcharges		(24,633,211	)		(6,880,205	)		(7,308,516	)		-			(38,821,932	)
Cost of services *		(84,039,659	)		(60,595,087	)		(8,855,068	)		(1,374,392	)		(154,864,206	)
Service development *		(33,630,403	)		(7,543,224	)		(13,899,801	)		(42,023,393	)		(97,096,821	)
Unallocated operating expenses:
Sales and marketing		-			-			-			(230,945,011	)		(230,945,011	)
General and administrative		(5,999,791	)		(4,366,354	)		(103,494	)		(42,769,472	)		(53,239,111	)
Amortization of intangibles		-			-			-			(547,200	)		(547,200	)
Charges related to property and equipment		-			-			-			(152,412	)		(152,412	)
Income/(loss) from operations		299,573,503			45,709,758			21,860,840			(317,811,880	)		49,332,221
Total other income		-			-			-			1,315,198			1,315,198
Income/(loss) from operations before income taxes		299,573,503			45,709,758			21,860,840			(316,496,682	)		50,647,419

* Depreciation expense of RMB10,216,747 and RMB3,052,706 is included in Cost of services and Service development expenses for the Hotel and Air segments. No depreciation expense is included in the Other and Corporate segments.

	For the year ended December 31, 2010
	Hotel			Air			Other			Corporate			Total
Revenues		346,448,868			123,092,052			42,477,663			-			512,018,583
Business tax and surcharges		(17,447,565	)		(6,770,063	)		(5,884,319	)		-			(30,101,947	)
Cost of services *		(59,774,578	)		(65,686,554	)		(10,236,598	)		(1,192,063	)		(136,889,793	)
Service development *		(24,104,919	)		(7,486,971	)		(12,053,536	)		(36,400,412	)		(80,045,838	)
Unallocated operating expenses:
Sales and marketing		-			-			-			(167,322,622	)		(167,322,622	)
General and administrative		(2,704,069	)		(5,816,013	)		-			(41,424,914	)		(49,944,996	)
Amortization of intangibles		-			-			-			(642,453	)		(642,453	)
Income/(loss) from operations		242,417,737			37,332,451			14,303,210			(246,982,464	)		47,070,934
Total other expenses		-			-			-			(19,550,361	)		(19,550,361	)
Income/(loss) from operations before income taxes		242,417,737			37,332,451			14,303,210			(266,532,825	)		27,520,573

* Depreciation expense of RMB7,392,731 and RMB3,353,680 is included in Cost of services and Service development expenses for the Hotel and Air segments. No depreciation expense is included in the Other and Corporate segments.