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Statements of Operations - USD ($)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Income Statement [Abstract]    
Revenues $ 17,092,336 $ 12,027,528
Cost of revenues 10,235,538 7,113,005
Gross profit 6,856,798 4,914,523
Operating expenses:    
Research and development 3,497,636 4,394,353
Sales and marketing 10,751,863 10,855,445
General and administrative 5,689,917 4,872,670
Total operating expenses 19,939,416 20,122,468
Loss from operations (13,082,618) (15,207,945)
Interest income 14,885 19,132
Change in fair value of warrant liability 208,480 275,662
Net loss (12,859,253) (14,913,151)
Net loss applicable to common stockholders:    
Deemed dividends attributable to preferred shareholders (Note 12) (6,874,780) (19,846,377)
Net loss applicable to common stockholders $ (19,734,033) $ (34,759,528)
Net loss per common share applicable to common stockholders, basic and diluted (in dollars per share) $ (11.60) $ (58.21)
Weighted average number of common shares outstanding, basic and diluted (in shares) 1,701,481 597,130