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Statements of Operations (Unaudited) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Income Statement [Abstract]        
Revenues $ 3,546,680 $ 3,389,427 $ 12,162,861 $ 8,312,096
Cost of revenues 2,040,997 2,031,823 7,378,001 5,086,706
Gross profit 1,505,683 1,357,604 4,784,860 3,225,390
Operating expenses:        
Research and development 840,577 1,202,651 2,621,445 3,487,291
Sales and marketing 2,919,504 2,959,311 8,436,497 8,199,469
General and administrative 1,258,466 1,165,815 3,925,595 3,882,461
Total operating expenses 5,018,547 5,327,777 14,983,537 15,569,221
Loss from operations (3,512,864) (3,970,173) (10,198,677) (12,343,831)
Interest income 3,554 5,772 11,018 17,030
Change in fair value of warrant liability 327 56,248 208,480 227,873
Net loss (3,508,983) (3,908,153) (9,979,179) (12,098,928)
Net loss applicable to common stockholders:        
Deemed dividends attributable to preferred shareholders (2,833,098) 0 (6,874,780) (19,846,377)
Net loss applicable to common stockholders $ (6,342,081) $ (3,908,153) $ (16,853,959) $ (31,945,305)
Net loss per common share applicable to common stockholders, basic and diluted (in dollars per share) $ (3.11) $ (6.11) $ (11.62) $ (56.09)
Weighted average number of common shares outstanding, basic and diluted (in shares) 2,036,117 639,512 1,450,237 569,555