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Statements of Operations (Unaudited) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2017
Jun. 30, 2016
Jun. 30, 2017
Jun. 30, 2016
Income Statement [Abstract]        
Revenues $ 4,310,059 $ 2,647,422 $ 8,616,181 $ 4,922,669
Cost of revenues 2,639,402 1,572,370 5,337,004 3,054,883
Gross profit 1,670,657 1,075,052 3,279,177 1,867,786
Operating expenses:        
Research and development 877,584 1,127,850 1,780,868 2,284,640
Sales and marketing 2,919,281 2,832,279 5,516,993 5,240,158
General and administrative 1,245,347 1,292,305 2,667,129 2,716,646
Total operating expenses 5,042,212 5,252,434 9,964,990 10,241,444
Loss from operations (3,371,555) (4,177,382) (6,685,813) (8,373,658)
Interest income 3,207 4,553 7,464 11,258
Change in fair value of warrant liability 130,552 77,309 208,153 171,625
Net loss (3,237,796) (4,095,520) (6,470,196) (8,190,775)
Deemed dividends attributable to preferred shareholders 0 (19,846,377) (4,041,682) (19,846,377)
Net loss applicable to common stockholders $ (3,237,796) $ (23,941,897) $ (10,511,878) $ (28,037,152)
Net loss per common share applicable to common stockholders, basic and diluted (in dollars per share) $ (2.49) $ (42.98) $ (9.12) $ (52.49)
Weighted average number of common shares outstanding, basic and diluted (in shares) 1,302,231 557,089 1,152,441 534,192