DEFERRED CEMETERY REVENUES, NET

3 Months Ended

Mar. 31, 2012

DEFERRED CEMETERY REVENUES, NET

10. DEFERRED CEMETERY REVENUES, NET

At March 31, 2012 and December 31, 2011, deferred cemetery revenues, net, consisted of the following:

	As of
	March 31,			December 31,
	2012			2011
	(in thousands)
Deferred cemetery revenue	$	313,249		$	306,488
Deferred merchandise trust revenue		55,425			50,419
Deferred merchandise trust unrealized gains (losses)		1,120			(7,937	)
Deferred pre-acquisition margin		131,083			135,243
Deferred cost of goods sold		(42,528	)		(42,335	)
Deferred cemetery revenues, net	$	458,349		$	441,878
Deferred selling and obtaining costs	$	70,730		$	68,542

Deferred selling and obtaining costs are carried as an asset on the unaudited condensed consolidated balance sheet in accordance with the Financial Services – Insurance topic of the ASC.