KONGZHONG CORPORATION SELLS ITS SHARES IN EFRIENDSNET ENTERTAINMENT CORP.

Beijing, China, January 19, 2006 -- KongZhong Corporation (NASDAQ: KONG), a
leading provider of advanced second-generation (2.5G) wireless value-added
services in China, announces that it has sold its shares in eFriendsNet
Entertainment Corp. ("EFN"), a leading social networking and dating Mobile
Community Network in China.

MEETIC, a leading European online dating services provider, has acquired 70% of
EFN including KongZhong's stake in EFN. KongZhong received cash consideration of
$1,740,804 and may receive additional payments contingent upon certain
conditions.

KongZhong made a minority investment of $500,000 in EFN in the first quarter of
2005. The investment gain from the sale of EFN shares is approximately $1.2
million and will be reflected in the first quarter 2006 financial statements.

About KongZhong:

KongZhong Corporation is a leading provider of advanced second-generation (2.5G)
wireless interactive entertainment, media, and community services to consumers
in China. The Company delivers a broad range of services, through multiple
technology platforms, which users can access directly from their mobile phones
by choosing an icon embedded in select models of handsets or from a mobile
operator's portal or web site.

This press release contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These forward-looking statements include, without
limitation, statements that are not historical fact relating to the sale of our
EFN shares, our financial performance and business operations. These statements
involve risks and uncertainties and our actual results may differ materially
from those expressed or implied in the statements in this press release.
Potential risks and uncertainties include, but are not limited to, any
uncertainties associated with this share sales; continued competitive pressures
in China's wireless interactive services market; unpredictable changes in
technology and consumer demand in this market; the state of our relationship
with China's mobile operators; our dependence on the substance and timing or the
billing systems of mobile operators for our performance; and changes in our
operating environment, the character and effects of which are difficult to
predict. For additional discussion of these risks and uncertainties and other
factors that may impact the reliability of the forward-looking statements in
this press release, please see the documents we file from time to time with the
Securities and Exchange Commission. We assume no obligation to update any
forward-looking statements, which apply only as of the date of this press
release.



Investor Contact:
JP Gan
Chief Financial Officer
Tel.:         +86 10 8857 6000
E-mail :      ir@kongzhong.com

Tip Fleming
Christensen
Tel:          1 917 412 3333
E-mail:       tfleming@ChristensenIR.com

Media Contact:
Xiaohu Wang
Manager
Tel:          +86 10 8857 6000
E-mail:  xiaohu@kongzhong.com


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