SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details)	12 Months Ended
Dec. 31, 2015 USD ($) segments	Dec. 31, 2014 USD ($) segments	Dec. 31, 2013 USD ($)
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Number of reporting units \| segments	3	3
Restricted cash related to repayment of bank loans	$ 48,800,000	$ 42,400,000
Restricted cash related to requirement of game license agreement	$ 9,700,000	21,900,000
Allowance for loan losses
Restricted cash recorded as a non-current asset		10,885,357
Sales taxes			$ 5,786,615
Reversal of over provision for sales tax		333,622
Impairment loss on intangible assets	$ 35,209,933	1,323,260	1,812,939
Impairment loss on cost method investment		1,999,999	2,000,000
Government subsidies	$ 1,573,577	1,138,909	2,176,449
Advertising expenses	$ 4,889,444	$ 5,726,530	$ 8,412,925
Minimum [Member]
Service fees paid, percent	15.00%
Maximum [Member]
Service fees paid, percent	70.00%

Represents the restricted cash related to the repayment of bank loans as of balance sheet date.

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- Definition

Represents the restricted cash related to the requirement of the game license as of balance sheet date.

+ References

No definition available.

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- Definition

Represents the reversal amount of over provision for sales tax during the reporting period.

+ References

No definition available.

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Service Fees Paid Percent Of Gross Revenues Less Bad Debts.

+ References

No definition available.

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- References

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 720
-SubTopic 35
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

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- Definition

This item represents an other than temporary decline in value that has been recognized against an investment accounted for under the cost method of accounting. The excess of the carrying amount over the fair value of the investment represents the amount of the write down which is or was reflected in earnings. The written down value is a new cost basis with the adjusted value of the investment becoming its new carrying value. Evidence of a loss in value might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of the investee to sustain an earnings capacity which would justify the carrying amount of the investment.

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The amount of excise and sales taxes included in sales and revenues, which are then deducted as a cost of sales. Includes excise taxes, which are applied to specific types of transactions or items (such as gasoline or alcohol); and sales, use and value added taxes, which are applied to a broad class of revenue-producing transactions involving a wide range of goods and services.

+ References

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The amount of impairment loss recognized in the period resulting from the write-down of the carrying amount of an intangible asset (excluding goodwill) to fair value.

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- Definition

Amount of allowance to cover probable credit losses on loans and leases. Includes carryover of or adjustments to the allowance for loan losses in connection with business combinations. Excludes allowance for loans and leases covered under loss sharing agreements.

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-Name Staff Accounting Bulletin (SAB)
-Number Topic 6
-Section L
-Subsection 1

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- Definition

Number of reporting units tested for impairment of goodwill. A reporting unit is an operating segment or one level below an operating segment.

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The total amount of other operating income, the components of which are not separately disclosed on the income statement, from items that are associated with the entity's normal revenue producing operation.

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Cash and equivalents whose use in whole or in part is restricted for the long-term, generally by contractual agreements or regulatory requirements.

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