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EMPLOYEE EQUITY INCENTIVE PLAN (Weighted Average Fair Value of Options Granted) (Details) (Employee Stock Option [Member], USD $)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Employee Stock Option [Member]
     
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Granted $ 0.22us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
$ 0.26us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
  
Total intrinsic value of options exercised $ 111,476us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
$ 31,708us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
$ 212,849us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember