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EMPLOYEE EQUITY INCENTIVE PLAN (Weighted Average Fair Value of Options Granted) (Details) (Employee Stock Option [Member], USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2011
Employee Stock Option [Member]
     
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Granted $ 0.26    $ 0.10
Total intrinsic value of options exercised $ 31,708 $ 212,849 $ 377,622