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ACQUIRED INTANGIBLE ASSETS, NET
12 Months Ended
Dec. 31, 2011
ACQUIRED INTANGIBLE ASSETS, NET
9. ACQUIRED INTANGIBLE ASSETS, NET

 

Acquired intangible assets, net consist of the following:

 

    December 31, 2010     December 31, 2011      
    Gross     Accumulated                 Net     Gross     Accumulated                 Net      
    carrying     amortization     Exchange           carrying     carrying     amortization     Exchange           carrying     Amortization
    amount     difference     difference     Impairment     amount     amount     difference     difference     Impairment     amount     period
                                                                 
Intangible assets not subject to amortization                                                                                    
Trademarks with indefinite life   $ 260,387       -     $ 8,076       -     $ 268,463     $ 268,463       -     $ 13,719       -     $ 282,182     N/A
                                                                                     
Intangible assets subject to amortization                                                                                    
Agreements with Mobile Operator   $ 2,962,358     $ (2,759,297 )   $ 9,653       -     $ 212,714     $ 3,113,746     $ (3,070,271 )   $ 6,782       -     $ 50,257     3 years
Operating platforms     235,848       (152,044 )     3,272       -       87,076       247,901       (191,348 )     3,816       (3,927 )     56,442     5 years
Licenses of service providers     54,296       (49,867 )     -       -       4,429       57,071       (57,201 )     130       -       -     3 years
Contracts with content providers     114,893       (70,396 )     2,054       -       46,551       120,999       (122,678 )     1,679       -       -     1 year
Non-compete agreement     369,627       (369,627 )     -       -       -       388,516       (388,516 )     -       -       -     2 years
Self-developed contents     360,657       (407,146 )     46,516       -       27       379,089       (379,089 )     -       -       -     2 years
Product technologies     10,500,573       (4,002,200 )     201,643       (5,730,579 )     969,437       4,966,102       (4,497,238 )     39,769       -       508,633     3 years
Contracts with service providers     5,436       (5,436 )     -       -       -       5,713       (5,713 )     -       -       -     1 year
Subscriber list     15,898       (15,900 )     2       -       -       16,710       (16,710 )     -       -       -     1 year
Trademarks     35,081       (35,081 )     -       -       -       36,874       (36,874 )     -       -       -     1 year
Core technologies     4,432,801       (1,911,694 )     91,232       -       2,612,339       4,667,587       (3,459,527 )     104,770       -       1,312,830     3 years
Employment contract     362,379       (119,867 )     9,140       -       251,652       380,898       (253,799 )     10,448       -       137,547     3 years
Total   $ 19,710,234     $ (9,898,555 )   $ 371,588     $ (5,730,579 )   $ 4,452,688     $ 14,649,669     $ (12,478,964 )   $ 181,113     $ (3,927 )   $ 2,347,891      

  

The weighted average amortization period of the intangible assets subject to amortization was 3 and 3 years as of December 31, 2010 and 2011, respectively.

 

For purposes of recognition and measurement of an impairment loss, each intangible asset is considered the lowest level asset group that generates identifiable independent cash flows. Because the carrying amount of the product technology relating to certain games and mobile platform exceeded the sum of undiscounted future cash flows expected to generate from the use and eventual disposition of such technology, the Company recognized an impairment loss of $5,730,579 in 2010, based on the fair value of the product technology. The impaired product technology was included in the internet games segment. The fair value of the product technology was measured using the excess earnings approach and the key assumptions included estimated life of the game, discount rate and income tax rate.

 

The Company recorded amortization expenses of $1,131,387, $5,520,188, and $2,277,566 for the years ended December 31, 2009, 2010, and 2011, respectively. The amortization expenses for the years ending December 31, 2012, 2013, 2014 and 2015 and thereafter are expected to be $1,968,170, $97,539, $0 and $0.