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TERMINATION OF THE HILTON LICENSE AGREEMENT
6 Months Ended
Jun. 30, 2011
TERMINATION OF THE HILTON LICENSE AGREEMENT

Note 9. TERMINATION OF THE HILTON LICENSE AGREEMENT

 

On June 22, 2011, the Company received notice from Hilton that it was exercising its right to terminate the License Agreement between the Company and Hilton. Pursuant to the License Agreement, either party may terminate the agreement without cause at any time after January 1, 2011. Unless the parties reach an agreement otherwise, the effective date of the termination will be January 3, 2012.

Pursuant to the License Agreement, the Company licenses the right to use the Hilton mark and is part of Hilton’s reservation system and the Hilton “HHonors Program.”

The Company is in discussions with other major hotel brands to explore the possibility of aligning the Company with a partner that better reflects the strategic direction the Company would like to take. The Company may also reach a similar understanding with Hilton and sign a new license agreement.

If the Company is unable to enter into a license agreement with a major hotel brand, the Company’s financial condition, results of operations and cash flow would be adversely affected.