4. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Summary Of Significant Accounting Policies Details Narrative
Advertising Costs		$ 423,224
Impairment charges related to capitalized production costs	$ 0	$ 228,541
Potential dilutive warrants outstanding	21,000,000	21,824,477