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Note 13 - Segment Information
12 Months Ended
Dec. 31, 2012
Segment Reporting Disclosure [Text Block]
13.  Segment Information

As defined by the requirements of ASC 280-10-55, Segment Reporting – Overall – Implementation Guidance and Illustrations, the Company operates in one reportable segment that includes the design, development, marketing and sale of high-performance, mixed-signal analog semiconductors for the communications, computing, consumer and industrial markets. The Company’s chief operating decision maker is its chief executive officer. The Company does not specifically allocate any of its resources to or measure the performance of, individual product families.

The Company derived a substantial majority of its revenue from sales to customers located outside North America during 2012, 2011 and 2010, with geographic revenue based on the customers’ ship-to location.

The following is a summary of revenue by geographic region based on customer ship-to location for the years ended December 31, 2012, 2011 and 2010 (in thousands):

   
Year ended December 31,
 
Country
 
2012
   
2011
   
2010
 
China
  $ 124,278     $ 113,469     $ 105,233  
Taiwan
    27,477       23,634       25,840  
South East Asia
    21,641       14,789       10,219  
Europe
    16,201       14,416       20,416  
Korea
    9,434       14,183       33,761  
Japan
    8,516       10,681       14,255  
USA
    5,711       4,422       8,415  
Other
    555       925       701  
Total
  $ 213,813     $ 196,519     $ 218,840  

The following is a summary of net revenue by product family for the years ended December 31, 2012, 2011 and 2010 (in thousands):

   
Year ended December 31,
   
Percent Change
 
Product Family
 
2012
   
% of
Revenue
     2011*    
% of
Revenue
     2010*    
% of
Revenue
   
2012 to 2011 Change
   
2011 to 2010 Change
 
DC to DC Converters
  $ 188,736       88.3 %   $ 170,032       86.5 %   $ 190,286       87.0 %     11.0 %     (10.6 %)
Lighting Control Products
    25,077       11.7 %     26,487       13.5 %     28,554       13.0 %     (5.3 %)     (7.2 %)
Total
  $ 213,813       100.0 %   $ 196,519       100.0 %   $ 218,840       100.0 %     8.8 %     (10.2 %)

*
2011 and 2010 revenue associated with Audio Amplifiers has been included with DC to DC Converters to conform with current year presentation.

The following is a summary of long-lived assets by geographic region, excluding restricted assets, as of December 31, 2012 and 2011 (in thousands):

   
December 31,
 
   
2012
   
2011
 
China
  $ 37,071     $ 32,566  
United States
    23,163       15,662  
Taiwan
    90       98  
Japan
    57       70  
Other
    55       51  
TOTAL
  $ 60,436     $ 48,447