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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 OwxYc//VeRKpDgcG9w2bqqpKba+yC9KtozdDyJbospv25kcLP16CCc6Cc/vtHhpk
 PJvZUQyfXcFIiwIPEdg5jw==

<SEC-DOCUMENT>0001116502-05-001233.txt : 20050611
<SEC-HEADER>0001116502-05-001233.hdr.sgml : 20050611
<ACCEPTANCE-DATETIME>20050525171434
ACCESSION NUMBER:		0001116502-05-001233
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20050519
FILED AS OF DATE:		20050525
DATE AS OF CHANGE:		20050525

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LOYALTYPOINT INC
		CENTRAL INDEX KEY:			0001013690
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				112780723
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		3100 FIVE FORKS TRICKUM ROAD
		STREET 2:		SUITE 401
		CITY:			LILBURN
		STATE:			GA
		ZIP:			30047
		BUSINESS PHONE:		7707369383

	MAIL ADDRESS:	
		STREET 1:		3100 FIVE FORKS TRICKUM ROAD
		STREET 2:		SUITE 401
		CITY:			LILBURN
		STATE:			GA
		ZIP:			30057

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BARPOINT COM INC
		DATE OF NAME CHANGE:	19990624

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	HARMAT ORGANIZATION INC
		DATE OF NAME CHANGE:	19960507

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SCELLATO ROBERT A
		CENTRAL INDEX KEY:			0001277324

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21235
		FILM NUMBER:		05857550

	BUSINESS ADDRESS:	
		STREET 1:		3100 FIVE FORKS TRICKUM ROAD
		STREET 2:		SUITE 401
		CITY:			LIBURN
		STATE:			GA
		ZIP:			30047
		BUSINESS PHONE:		7707369383
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>scellato_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2005-05-19</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001013690</issuerCik>
        <issuerName>LOYALTYPOINT INC</issuerName>
        <issuerTradingSymbol>LYLP</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001277324</rptOwnerCik>
            <rptOwnerName>SCELLATO ROBERT A</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>4730 NORTH 500 WEST</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BARGERSVILLE</rptOwnerCity>
            <rptOwnerState>IN</rptOwnerState>
            <rptOwnerZipCode>46106</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>1</isOther>
            <otherText>See Remarks</otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2005-05-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.035</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>21391825</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <remarks>The reporting person is a member of a Section 13(d) group that owns more than 10% of the issuer's outstanding common stock.
The reporting person disclaims any pecuniary interest in the securities holdings of the other members of such group.</remarks>

    <ownerSignature>
        <signatureName>Robert A. Scellato</signatureName>
        <signatureDate>2005-05-24</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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