QuickLinks -- Click here to rapidly navigate through this document

Exhibit 12.1

VISANT HOLDING CORP. AND SUBSIDIARIES
COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)

	(Successor)															Jostens, Inc. (Predecessor)
	Three Months April 1, 2006			Three Months April 2, 2005			2005			2004			Five Months 2003			Seven Months 2003			2002			2001
	Dollars in thousands
Earnings
Income (loss) from continuing operations before income taxes	$	(2,964	)	$	(17,975	)	$	62,345		$	(153,469	)	$	(70,351	)	$	11,750		$	64,483		$	45,115
Interest expense (excluding capitalized interest)		31,070			30,568			125,144			160,985			68,423			32,528			68,435			79,035
Portion of rent expense under long-term operating leases representative of an interest factor		823			747			3,072			2,980			978			3,219			1,312			1,164
Total earnings (loss)	$	28,929		$	13,340		$	190,561		$	10,496		$	(950	)	$	47,497		$	134,230		$	125,314
Fixed charges
Interest expense (including capitalized interest)	$	31,070		$	30,568		$	125,144		$	160,985		$	68,423		$	32,528		$	68,435		$	79,035
Portion of rent expense under long-term operating leases representative of an interest factor		823			747			3,072			2,980			978			3,219			1,312			1,164
Total fixed charges	$	31,893		$	31,315		$	128,216		$	163,965		$	69,401		$	35,747		$	69,747		$	80,199
Ratio of earnings to fixed charges(1)		—			—			1.5	x		—			—			1.3	x		1.9	x		1.6	x

(1)

For the three month period ended April 1, 2006 and April 2, 2005, earnings did not cover fixed charges by $3.0 million and $18.0 million, respectively. For 2004 and the successor period in 2003, earnings did not cover fixed charges by $153.5 million and $70.4 million, respectively.

QuickLinks

VISANT HOLDING CORP. AND SUBSIDIARIES COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)