X0306 4 2020-11-04 0001368458 Sally Beauty Holdings, Inc. SBH 0001275975 FERGUSON DIANA SUE C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD DENTON TX 76210 1 Restricted Stock Units 2020-11-04 4 A 0 15401 0 A 2021-11-15 Common Stock 15401 15401 D Restricted stock units convert into common stock on a one-for-one basis. The restricted stock units vest on November 15, 2021. Vested shares will be delivered to the reporting person on the earlier of i) December 31, 2036, ii) the date such reporting person's service as a Director of the Issuer has terminated or iii) upon change in control of ownership of the Issuer. /s/ Cade Newman, Attorney-in-fact 2020-11-06