X0306 4 2015-03-02 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001274498 PEDERSEN BRANDON 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false EXEC VP/FINANCE & CFO RESTRICTED STOCK UNIT 16810 D COMMON STOCK 2015-03-02 4 M false 2760 15.325 A 38129 D COMMON STOCK 2015-03-02 4 S false 13187 64.9504 D 24942 D COMMON STOCK 2015-03-02 4 S false 818 65.4344 D 24124 D EMPLOYEE STOCK OPTION (RT TO BUY) 15.325 2015-03-02 4 M false 2760 0 D 2012-02-07 2021-02-07 COMMON STOCK 2760 0 D STOCK UNITS AWARDED UNDER THE 2008 PERFORMANCE INCENTIVE PLAN; SUBJECT TO FORFEITURE. SAME-DAY EXERCISE OF OPTIONS AND SALE EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PLAN ADOPTED BY MR. PEDERSEN ON 2/20/2015. THE PRICE REPORTED IN COLUMN 4 IS A WEIGHTED AVERAGE PRICE. THESE SHARES SOLD IN MULTIPLE TRANSACTIONS AT PRICES RANGING FROM $64.400 TO $65.390, INCLUSIVE. THE REPORTING PERSON UNDERTAKES TO PROVIDE TO ALASKA AIR GROUP, ANY SECURITY HOLDER OF ALASKA AIR GROUP, OR THE STAFF OF THE SECURITIES AND EXCHANGE COMMISSION, UPON REQUEST, FULL INFORMATION REGARDING THE NUMBER OF SHARES SOLD AT EACH SEPARATE PRICE WITHIN THE RANGES SET FORTH IN THIS FOOTNOTE. THE PRICE REPORTED IN COLUMN 4 IS A WEIGHTED AVERAGE PRICE. THESE SHARES SOLD IN MULTIPLE TRANSACTIONS AT PRICES RANGING FROM $65.400 TO $65.490, INCLUSIVE. THE REPORTING PERSON UNDERTAKES TO PROVIDE TO ALASKA AIR GROUP, ANY SECURITY HOLDER OF ALASKA AIR GROUP, OR THE STAFF OF THE SECURITIES AND EXCHANGE COMMISSION, UPON REQUEST, FULL INFORMATION REGARDING THE NUMBER OF SHARES SOLD AT EACH SEPARATE PRICE WITHIN THE RANGES SET FORTH IN THIS FOOTNOTE. /S/ JEANNE E. GAMMON, ATTORNEY IN FACT FOR BRANDON S. PEDERSEN 2015-03-04