X0306 4 2014-02-24 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001274498 PEDERSEN BRANDON 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false VP/FINANCE & CFO RESTRICTED STOCK UNIT 9540 D COMMON STOCK 2014-02-24 4 S false 2264 83.0259 D 13000 D STOCK UNITS AWARDED UNDER THE 2008 PERFORMANCE INCENTIVE PLAN; SUBJECT TO FORFEITURE. THE PRICE REPORTED IN COLUMN 4 IS A WEIGHTED AVERAGE PRICE. THESE SHARES SOLD IN MULTIPLE TRANSACTIONS AT PRICES RANGING FROM $83.021 TO $83.032, INCLUSIVE. THE REPORTING PERSON UNDERTAKES TO PROVIDE TO ALASKA AIR GROUP, ANY SECURITY HOLDER OF ALASKA AIR GROUP, OR THE STAFF OF THE SECURITIES AND EXCHANGE COMMISSION, UPON REQUEST, FULL INFORMATION REGARDING THE NUMBER OF SHARES SOLD AT EACH SEPARATE PRICE WITHIN THE RANGES SET FORTH IN THIS FOOTNOTE. /S/ JEANNE E. GAMMON, ATTORNEY IN FACT FOR BRANDON S. PEDERSEN 2014-02-26