X0306 4 2014-02-11 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001274498 PEDERSEN BRANDON 19300 INTERNATIONAL BLVD SEATTLE WA 98188 false true false false VP/FINANCE & CFO RESTRICTED STOCK UNIT 2014-02-11 4 A false 2590 0 A 9540 D COMMON STOCK 2014-02-11 4 A false 5760 0 A 19840 D COMMON STOCK 2014-02-11 4 F false 1576 77.51 D 18264 D COMMON STOCK 2014-02-13 4 S false 3000 79.8101 D 15264 D EMPLOYEE STOCK OPTION (RT TO BUY) 77.51 2014-02-11 4 A false 4890 0 A 2015-02-11 2024-02-11 COMMON STOCK 4890 4890 D OPTIONS WILL VEST IN 25% INCREMENTS OVER FOUR YEARS (ON 2/11/15, 2/11/16, 2/11/17 AND 2/11/18). STOCK UNITS AWARDED UNDER THE ALASKA AIR GROUP, INC. 2008 PERFORMANCE INCENTIVE PLAN ON 2/11/2014 WILL CLIFF VEST ON 2/11/2017. UNITS ARE SUBJECT TO FORFEITURE. COMMON SHARES ISSUED UPON ATTAINING PERFORMANCE GOALS SET FOR A THREE-YEAR PERIOD ENDING 12/31/2013 IN ACCORDANCE WITH THE TERMS OF A PERFORMANCE STOCK UNIT AWARD GRANTED ON 2/7/2011 UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; PER APPROVAL BY THE BOARD'S COMPENSATION COMMITTEE ON 2/11/14. COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF PERFORMANCE STOCK UNITS ON 02/11/2014. /S/JEANNE E. GAMMON, ATTORNEY IN FACT FOR BRANDON S. PEDERSEN 2014-02-13