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Organization and Line of Business
12 Months Ended
Jan. 29, 2022
Organization Consolidation And Presentation Of Financial Statements [Abstract]  
Organization and Line of Business

NOTE 1—ORGANIZATION AND LINE OF BUSINESS

Simply, Inc. (“Simply,” “we,” “us,” “our,” or the “Company”) was incorporated in February 1994 in the state of California under the name InfoSonics Corporation (“InfoSonics”) and reincorporated in September 2003 in the state of Maryland. On June 8, 2018, we changed our name to Cool Holdings, Inc., and on October 14, 2020, changed our name to Simply, Inc.

Our fiscal year is comprised of the 52 or 53 weeks ending on the Saturday closest to the last day of January. Fiscal year 2022 consisted of the 52 weeks ended on January 29, 2022 (“Fiscal 2022”). Fiscal year 2021 consisted of the 52 weeks ended on January 30, 2021 (“Fiscal 2021”).

We operate in a single business segment comprised of our chain of Simply Mac retail consumer electronics stores authorized under the Apple Premier Partner program and our SimplyMac.com eCommerce site.  Geographically, all our Simply Mac retail stores are located in the United States.

Effective October 14, 2020, we effected a one-for-ten reverse split of our issued and outstanding common stock.  All share and per share numbers in this annual report have been retroactively restated to account for the reverse split.