Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (746,480)	$ (2,090,584)
Adjustments to reconcile net loss to net cash and cash equivalents used in operating activities:
Depreciation and amortization	356,132	511,294
Stock based compensation expense	118,573	127,234
Amortization of debt issue costs into interest expense	990,063	85,850
Change in fair value of placement rights derivative liability		725,000
Changes in operating assets and liabilities:
Accounts receivable	(360,504)	145,781
Inventory	(2,164,890)	(715,313)
Prepaid and other current assets	(23,356)	116,884
Other assets	12,608	690
Accounts payable	235,451	(597,028)
Accrued expenses	627,327	40,143
Lease termination payable		(5,000)
Deferred revenues	(124,204)	(452,942)
Net Cash and Cash Equivalents Used In Operating Activities	(1,079,280)	(2,107,991)
CASH FLOWS FROM INVESTING ACTIVITIES:
Website development costs	(135,949)	(136,501)
Restricted cash	218,813	(274,078)
Cash paid to purchase property and equipment	(3,672)
Security deposits		25,875
Net Cash and Cash Equivalents Provided By (Used In) Investing Activities	79,192	(384,704)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from note payable	8,572,400	2,000,000
Principal repayments of note payable	(8,080,000)
Payment of capital lease obligations	(2,799)
Cash paid for debt issue costs	(301,509)	(31,102)
Net Cash and Cash Equivalents Provided By Financing Activities	188,092	1,968,898
Net Decrease in Cash and Cash Equivalents	(811,996)	(523,797)
Cash and Cash Equivalents - Beginning of Period	1,657,422	1,047,786
Cash and Cash Equivalents - End of Period	845,426	523,989
Cash Paid During the Period for:
Interest		201,792
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Adjustment to goodwill for inventory valuation		42,198
Common stock issued in connection with note payable		402,500
Purchases of property and equipment through capital leases	$ 14,686