Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Income Statement
Revenues, net	$ 51,638	$ 110,653	$ 232,326	$ 405,745
Cost of goods sold	14,409	26,134	89,138	149,508
Gross profit	37,229	84,519	143,188	256,237
Operating expenses
Occupancy and related expenses	8,613	10,210	34,867	25,094
Marketing and advertising	18,565	14,553	34,527	30,950
General and administrative	205,715	118,061	1,516,618	756,050
Contract labor	23,235	32,762	111,003	103,308
Total operating expenses	256,128	175,586	1,697,015	915,402
Loss from operations	(218,899)	(91,067)	(1,553,827)	(659,165)
Other income (expenses)
Interest expense	(70,827)	(3,549)	(195,227)	(3,555)
Gain (loss) on derivative liability	(50,574)	15,613	(157,254)	15,613
Loss on extinguishment of debt				(5,000)
Total other income (expense)	(121,401)	12,064	(352,481)	7,058
Net profit (loss)	$ (340,300)	$ (79,003)	$ (1,906,308)	$ (652,107)
Net income (loss) per common share - basic and diluted	$ 0.00	$ 0.00	$ (0.01)	$ (0.01)
Weighted average common shares outstanding - basic and diluted	518,813,217	59,233,000	279,513,432	59,041,396