CONVERTIBLE NOTES PAYABLE (Details) (USD $)	9 Months Ended		1 Months Ended	3 Months Ended		9 Months Ended	0 Months Ended					0 Months Ended					0 Months Ended						1 Months Ended				0 Months Ended		3 Months Ended										0 Months Ended	3 Months Ended				0 Months Ended				0 Months Ended	3 Months Ended						0 Months Ended							0 Months Ended	3 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Oct. 31, 2012 Birr Marketing Group, Inc. Note 1	Sep. 30, 2013 Birr Marketing Group, Inc. Note 1	Jun. 30, 2013 Birr Marketing Group, Inc. Note 1	Sep. 30, 2013 Birr Marketing Group, Inc. Note 2	Jun. 27, 2012 Asher Enterprises, Inc. Note 1	Feb. 14, 2013 Asher Enterprises, Inc. Note 1	Feb. 01, 2013 Asher Enterprises, Inc. Note 1	Jan. 11, 2013 Asher Enterprises, Inc. Note 1	Dec. 24, 2012 Asher Enterprises, Inc. Note 1	Aug. 30, 2012 Asher Enterprises, Inc. Note 2	Apr. 22, 2013 Asher Enterprises, Inc. Note 2	Apr. 15, 2013 Asher Enterprises, Inc. Note 2	Mar. 14, 2013 Asher Enterprises, Inc. Note 2	Feb. 26, 2012 Asher Enterprises, Inc. Note 2	Aug. 30, 2012 Continental Equities, LLC Note 1	Apr. 24, 2013 Continental Equities, LLC Note 1	Apr. 11, 2013 Continental Equities, LLC Note 1	Apr. 03, 2013 Continental Equities, LLC Note 1	Mar. 25, 2013 Continental Equities, LLC Note 1	Mar. 06, 2013 Continental Equities, LLC Note 1	Nov. 30, 2012 Asher Enterprises, Inc. Note 3	Jun. 27, 2013 Asher Enterprises, Inc. Note 3	Jun. 13, 2013 Asher Enterprises, Inc. Note 3	Jun. 04, 2013 Asher Enterprises, Inc. Note 3	Feb. 19, 2013 Asher Enterprises, Inc. Note 4	Jan. 15, 2013 Asher Enterprises, Inc. Note 4	Sep. 30, 2013 Asher Enterprises, Inc. Note 4	Oct. 11, 2013 Asher Enterprises, Inc. Note 4	Oct. 02, 2013 Asher Enterprises, Inc. Note 4	Sep. 09, 2013 Asher Enterprises, Inc. Note 4	Aug. 29, 2013 Asher Enterprises, Inc. Note 4	Aug. 27, 2013 Asher Enterprises, Inc. Note 4	Aug. 21, 2013 Asher Enterprises, Inc. Note 4	Aug. 01, 2013 Asher Enterprises, Inc. Note 4	Jul. 24, 2013 Asher Enterprises, Inc. Note 4	Jul. 14, 2013 Asher Enterprises, Inc. Note 4	Feb. 19, 2013 Asher Enterprises, Inc. Note 5	Sep. 30, 2013 Asher Enterprises, Inc. Note 5	Nov. 01, 2013 Asher Enterprises, Inc. Note 5	Oct. 16, 2013 Asher Enterprises, Inc. Note 5	Aug. 14, 2013 Asher Enterprises, Inc. Note 5	Apr. 16, 2013 Asher Enterprises, Inc. Note 6	Apr. 10, 2013 Vendor	Apr. 07, 2013 Vendor	Apr. 24, 2013 Vendor	Apr. 30, 2013 Continental Equities, LLC, Reclassified Note 1	Sep. 30, 2013 Continental Equities, LLC, Reclassified Note 1	Sep. 25, 2013 Continental Equities, LLC, Reclassified Note 1	Sep. 18, 2013 Continental Equities, LLC, Reclassified Note 1	Sep. 10, 2013 Continental Equities, LLC, Reclassified Note 1	Aug. 27, 2013 Continental Equities, LLC, Reclassified Note 1	Aug. 12, 2013 Continental Equities, LLC, Reclassified Note 1	Apr. 30, 2013 Continental Equities, LLC, Reclassified Note 2	Jul. 24, 2013 Continental Equities, LLC, Reclassified Note 2	Jul. 09, 2013 Continental Equities, LLC, Reclassified Note 2	Jun. 24, 2013 Continental Equities, LLC, Reclassified Note 2	Jun. 17, 2013 Continental Equities, LLC, Reclassified Note 2	May 28, 2013 Continental Equities, LLC, Reclassified Note 2	Apr. 24, 2013 Continental Equities, LLC, Reclassified Note 2	May 21, 2013 Continental Equities, LLC Note 2	Sep. 30, 2013 Continental Equities, LLC Note 2
Note interest rate			10.00%			10.00%	8.00%					8.00%					8.00%						8.00%				8.00%	8.00%																8.00%				8.00%							8.00%							8.00%
Convertible Promissory Note	$ 199,320	$ 90,000	$ 20,000			$ 28,000	$ 32,500					$ 42,500					$ 21,500						$ 30,000					$ 53,000											$ 32,500					$ 42,500	$ 6,000	$ 68,000		$ 34,000							$ 22,500							$ 30,000
Fixed conversion price per share			$ 0.001			$ 0.001
Fair market value of derivative liability				9,466	21,297						25,209					37,397	34,119						11,648						16,406									39,542		23,555			54,674		10,155			19,799	13,248						19,798							16,112	14,360
Gain (loss) on derivative liability				11,831																									(13,968)											31,119									(10,623)														1,277
Market price conversion percentage							55.00%					55.00%					55.00%						55.00%					48.00%											55.00%					55.00%				55.00%							55.00%							55.00%
Amount of note converted								8,400	12,100	12,000			15,500	15,000	12,000			2,500	4,000	5,000	5,000	5,000		5,000	13,000	12,000				1,600	7,700	10,400	10,800	1,100	10,400	5,000	6,000				7,750	3,300					6,000			4,950	5,720	6,090	5,460	5,460		3,931	4,079	5,090	3,900	5,500
Common stock issued for conversion								4,850,000	5,761,905	3,750,000			10,117,647	7,894,737	3,428,571			2,312,520	2,222,222	2,631,578	2,000,000	1,567,398		8,266,667	14,130,435	10,000,000				37,200,000	55,000,000	38,518,519	31,764,706	3,235,294	30,588,235	14,285,714	14,285,714				70,454,545	30,000,000					2,000,000			22,500,000	22,000,000	21,000,000	13,650,000	14,000,000		7,963,400	7,485,000	7,485,000	5,000,000		5,000,000
Converted price per share								$ 0.0020	$ 0.0021	$ 0.0032			$ 0.0017	$ 0.0019	$ 0.0035			$ 0.0015	$ 0.0018	$ 0.0019	$ 0.0025	$ 0.0032		$ 0.00075	$ 0.00092	$ 0.0012				$ 0.0001	$ 0.00014	$ 0.00027	$ 0.00034	$ 0.00034	$ 0.00034	$ 0.00035	$ 0.00042				$ 0.00011	$ 0.00011								$ 0.00022	$ 0.00026	$ 0.00029	$ 0.0004	$ 0.00039		$ 0.00049	$ 0.00054	$ 0.00068	$ 0.00078	$ 0.0011
Gain (loss) on derivative liability				$ (11,831)																									$ 13,968											$ (31,119)									$ 10,623														$ (1,277)