X0303 4 2010-08-16 0 0001269871 PHYSICIANS FORMULA HOLDINGS, INC. FACE 0001031152 ZVI EIREF C/O PHYSICIANS FORMULA HOLDINGS, INC. 1055 WEST 8TH STREET AZUSA CA 91702 1 0 0 0 Common Stock 2010-08-16 4 P 0 1890 3.4444 A 37390 D Common Stock 2010-08-17 4 P 0 1510 3.5638 A 38900 D Represents the weighted average purchase price for price increments ranging from $3.40 to $3.46. Represents the weighted average purchase price for price increments ranging from $3.49 to $3.63. The Reporting Person undertakes to provide, upon request by the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer, full information regarding the number of shares purchased at each separate price for all transactions reported on this Form 4. /s/ Ingrid Jackel, as Attorney-in-Fact for Zvi Eiref 2010-08-18