Amendment No. 4 to
Form S-1
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933

PHYSICIANS FORMULA HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

1055 West 8th Street
Azusa, California 91702
Telephone: (626) 334-3395
Telecopy: (626) 812-9462
(Address, including zip code, and telephone number, including area code, of registrant's principal executive offices)

Joseph J. Jaeger
Chief Financial Officer
Physicians Formula Holdings, Inc.
1055 West 8th Street
Azusa, California 91702
Telephone: (626) 334-3395
Telecopy: (626) 334-8008
(Name, address, including zip code, and telephone number, including area code, of agent for service)

*Copies of all communications, including communications sent to agent for service, should be sent to:*
James S. Rowe Kirkland & Ellis LLP 200 East Randolph Drive Chicago, Illinois 60601 (312) 861-2000		Thomas R. Brome Cravath, Swaine & Moore LLP Worldwide Plaza 825 Eighth Avenue New York, New York 10019 (212) 474-1000

Approximate date of commencement of proposed sale to the public:
As soon as practicable after this registration statement becomes effective.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box: o

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If delivery of the prospectus is expected to be made pursuant to Rule 434, please check the following box. o

The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, as amended, or until this registration statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.

The information in this prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is declared effective. This prospectus is not an offer to sell these securities and is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.

This is the initial public offering of shares of our common stock. We are offering 3,125,000 shares of our common stock. Selling stockholders are offering an additional 3,125,000 shares of our common stock. We will not receive any proceeds from the sales of shares by the selling stockholders.

Prior to this offering, there has been no public market for our common stock. We currently expect the initial public offering price to be between $15.00 and $17.00 per share. We have applied to have our common stock listed on the Nasdaq Global Select Market under the symbol "FACE."

Investing in our common stock involves a high degree of risk. See "Risk Factors" beginning on page 9 to read about risk factors you should consider before buying shares of our common stock.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

	Per Share	Total
Public offering price	$	$
Underwriting discounts and commissions	$	$
Proceeds, before expenses, to Physicians Formula Holdings, Inc.	$	$
Proceeds, before expenses, to the selling stockholders	$	$

The selling stockholders have granted the underwriters the right to purchase up to 937,500 additional shares of common stock to cover over-allotments.

You should rely only on the information contained in this prospectus or in any related free writing prospectus filed with the Securities and Exchange Commission and used or referred to in an offering to you of these securities. We have not authorized anyone to provide information different from that contained in this prospectus. We are offering to sell, and seeking offers to buy, shares of common stock only in jurisdictions where offers and sales are permitted. The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of our common stock.

		Page
Prospectus Summary		1
Risk Factors		9
Special Note Regarding Forward-Looking Statements		25
Use of Proceeds		26
Dividend Policy		26
Capitalization		27
Dilution		28
Unaudited Pro Forma Consolidated Financial Statements		29
Selected Historical Financial Data		35
Management's Discussion and Analysis of Financial Condition and Results of Operations		37
Business		55
Management		67
Principal and Selling Stockholders		79
Certain Relationships and Related Transactions		82
Description of Capital Stock		85
Description of Principal Indebtedness		90
Shares Eligible for Future Sale		92
Underwriting		94
Notice to Prospective Investors		98
Legal Matters		99
Experts		99
Where You Can Find More Information		99
Index to Consolidated Financial Statements		F-1

Until , 2006 (25 days after the date of this prospectus), all dealers that buy, sell or trade our common stock, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealer's obligation to deliver a prospectus when acting as an underwriter and with respect to unsold allotments or subscriptions.

This summary highlights information found elsewhere in this prospectus. It is not complete and does not contain all of the information that you should consider before investing in our common stock. You should read the entire prospectus carefully, particularly the "Risk Factors" beginning on page 9 and our consolidated financial statements and the related notes thereto. References in this prospectus to "Physicians Formula," "we," "us" and "our" refer to Physicians Formula Holdings, Inc., its subsidiaries and its predecessors, unless the context specifically indicates otherwise.

All references in this prospectus to the "mass market channel" refer to U.S. food retail, drug chain and mass volume retailers, and references to "food, drug and mass volume retailers other than Wal-Mart" refer to those retailers excluding Wal-Mart, which does not provide data to ACNielsen.

We are one of the fastest growing cosmetics companies of the ten largest in the U.S. mass market channel by retail sales. We specialize in developing and marketing innovative, premium-priced products for the mass market channel. Our products focus on addressing skin imperfections through a problem-solution approach, rather than focusing on changing fashion trends. Our products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras.

We sell our products in the mass market channel to retailers such as Wal-Mart, Target, CVS, Walgreens and Albertsons. Our products provide above-average profitability for retailers due to their higher price points and sales per linear foot. Our products are currently sold in approximately 23,200 of the 45,000 stores in which we estimate our masstige competitors' products are sold. We seek to be first-to-market with new products within this channel, and are able to take new products from concept development to shipment in less than 12 months. New products are a very important part of our business and have contributed, on average, approximately 30% of our net sales for the last three years.

We position ourselves as a "mass market prestige," or "masstige," brand within the U.S. mass market channel of the cosmetics industry, which generated $4.8 billion in annual retail sales in 2005 based on Euromonitor data. Our primary product categories are face and eye makeup. We are one of the fastest growing cosmetics brands in the mass market prestige, or "masstige," market, as we define it, with 25% and 21% growth rates over the prior year periods, based on ACNielsen data for the 52 weeks and 12 weeks ended September 9, 2006, respectively. Based on ACNielsen data, our share of the masstige market at food, drug and mass volume retailers other than Wal-Mart was 6.9% and 7.2% for the 52 weeks and 12 weeks ended September 9, 2006, respectively.

Our goal is to continue to profitably expand our presence in the mass market channel in the U.S. and abroad. We have grown net sales from $52.6 million in 2003 to $78.7 million in 2005, representing a compounded annual growth rate of 22%. Over that same period, we have grown income from operations from $8.3 million to $15.4 million, representing a compounded annual growth rate of 36%. For the six months ended June 30, 2006, our net sales and income from operations were $50.8 million and $10.1 million, respectively, representing growth rates of 18% and 9% over the prior year period. We intend to continue to grow by introducing new and innovative products, expanding our U.S. distribution, entering new categories and expanding into new channels and geographic markets.

similar quality and benefits as those sold in department stores and high-end specialty retailers at more affordable prices.

Strong Quality Perception and Market Positions. We are a leading cosmetics brand in the mass market channel, with a rapidly growing and loyal consumer base. In a 2005 study commissioned by us, respondents who were aware of a brand were asked to rank their perception of that brand's quality. We tied for the highest perceived brand quality among masstige cosmetic brands. Based on ACNielsen data for the 12 weeks ended September 9, 2006, our three top-selling product categories had leading market positions in the masstige market, as illustrated in the following table:

Product Category		*Masstige* Ranking ⁽²⁾		*Masstige* Share ⁽³⁾
Face Powders		1		38%
	Bronzers⁽¹⁾		1		68%
Concealers		4		17%
Blushes		3		17%

Flexible, Low-Cost Business Model. We maintain a flexible, low-cost business model that allows us to rapidly change production schedules, adopt new technologies and switch to lower-cost suppliers. We manufacture or assemble substantially all of our products. Our flexible supply chain and manufacturing capabilities increase our speed-to-market for new product launches and allow us to provide high levels of service to retailers.

Experienced Management Team. Our senior management team has considerable experience and expertise, with an average of 19 years of experience in the cosmetics industry.

We intend to continue to increase our market share and to grow our business by pursuing the following strategies:

underdeveloped categories to offer consumers innovative and visually appealing products for specific yet common cosmetic needs. We believe our problem-solution approach creates an opportunity to extend new product appeal beyond the life cycles of traditional color cosmetics.

Further Penetrate Existing Retailers and Channels of Distribution. We believe there are many opportunities to grow our sales to existing retailer customers and to expand our customer base by:

We have increased the number of stores in which we sell our products by 40% from 2002 to 2006 and we have increased our total distribution by over 120% during the same period. Despite these increases, we believe there are significant opportunities for future growth, as our largest competitors currently sell their products in twice as many stores as we do and have significantly more selling space per store.

Expand into Adjacent Categories with Innovative Products. We believe there are opportunities for us to expand into cosmetics categories in which we do not currently have a significant presence. Our current product lines address only approximately half of the cosmetics categories. We plan to capitalize on our goodwill with retailers and our innovation expertise to expand not only in our current product categories, but also into adjacent cosmetics categories, such as lip and nail.

Expand into New Channels and Increase International Presence. We are actively seeking to expand into new sales channels in order to reach a broader market. We also intend to expand our presence in our existing foreign markets and in foreign markets not currently served by Physicians Formula.

Our business, including our ability to execute our growth strategy, is subject to certain risks. For example:

You should carefully consider the information in the "Risk Factors" section of this prospectus beginning on page 9 before purchasing our common stock.

The Physicians Formula brand was created in 1937 by Dr. Frank Crandall, an eminent California allergist, for his wife, who had sensitive skin. The brand appealed to allergists, dermatologists, ophthalmologists and plastic surgeons who recommended the products to their patients. In 1990, Pierre

Fabre Dermo-Cosmetique, S.A., a large French pharmaceutical and cosmeceutical company ("Pierre Fabre"), purchased our company as a platform to launch its brands into the U.S. market.

Acquisition. In November 2003, entities affiliated with Summit Partners, a leading private equity and venture capital firm, and members of our management team completed a management buyout of Physicians Formula from Pierre Fabre, which we refer to as the "Acquisition." Pierre Fabre retained a 19.95% interest in Physicians Formula Holdings, Inc. in the Acquisition.

Recapitalization. In December 2005, we refinanced our then-existing senior indebtedness with borrowings under our existing senior credit agreement, which consists of a term loan facility and a revolving credit facility, and the issuance of our senior subordinated notes. We used the net proceeds of the refinancing to repay our existing term loan facility of $29.4 million, to repurchase all of our outstanding Series A Preferred Stock, which had an aggregate liquidation value of approximately $37.4 million and accrued and unpaid dividends of approximately $6.7 million, and to pay a common stock dividend of $2.3 million. We refer to these transactions collectively as the "Recapitalization."

Physicians Formula Holdings, Inc. was originally incorporated in Delaware in October 2003 as PFI Holdings Corp. Our principal executive offices are located at 1055 West 8th Street, Azusa, CA 91702. Our telephone number is (626) 334-3395 and our web site address is www.physiciansformula.com. We do not incorporate the information on our web site into this prospectus and you should not consider any information on, or that can be accessed through, our web site as part of this prospectus.

We position ourselves as a "mass market prestige," or "masstige," brand within the U.S. mass market channel of the cosmetics industry. The term "masstige" describes a retail category that includes products that are priced below the high-end prestige segment and above the low-end mass segment and that are distributed through the mass market channel. We define the masstige market as products sold in the mass market channel under the following premium-priced brands: Physicians Formula, Almay, L'Oréal, Max Factor, Neutrogena, Revlon and Vital Radiance. According to ACNielsen data, these brands, other than Vital Radiance and Max Factor, were the only mass-distributed brands whose products had average retail prices 30% or more above the average price for similar products in "food, drug and mass volume retailers other than Wal-Mart" for 52 weeks ended September 9, 2006 and whose retail sales in the mass market channel were over $2 million during the same period. We have excluded brands that generated less than $2 million during the period or whose average retail prices were not at least 30% above the average price for similar products within "food, drug and mass volume retailers other than Wal-Mart" because we do not view them as our principal competitors. We have included Vital Radiance and Max Factor in the masstige market because we view these brands as principal competitors as a result of their premium-priced brand positioning, notwithstanding the fact that for the 52 weeks ended September 9, 2006, their products did not have an average retail price 30% over the average price for similar products in "food, drug and mass volume retailers other than Wal-Mart".

The data included in this prospectus regarding markets and rankings, including the size of product markets and our relative position and the position of our competitors within these markets, are based on independent industry publications, including ACNielsen, Euromonitor or other published industry sources, as well as management estimates. ACNielsen data does not include Wal-Mart, which is our largest customer. Because we are currently in a smaller percentage of Wal-Mart stores and because we have less shelf space at Wal-Mart stores than we do at our other customers, we believe our share of the masstige market at Wal-Mart is lower than our share of the masstige market overall.

In addition, ACNielsen data is based on sampling methodology, and extrapolation from those samples, which means that estimates based on that data may not be precise. Our estimates have been based on information obtained from our customers, trade and business organizations and other contacts in the market in which we operate, as well as management's knowledge and experience in the markets in which we operate. We believe these estimates to be accurate as of the date of this prospectus, unless a prior date is indicated or we refer to historical data. However, this information may prove to be inaccurate because of the method by which we obtained some of the data for our estimates or because this information cannot always be verified with complete certainty due to limits on the availability and reliability of raw data, the voluntary nature of the data gathering process and other limitations and uncertainties inherent in a survey of market size. In addition, consumption patterns and consumer preferences can and do change. As a result, you should be aware that market, ranking and other similar data included in this prospectus, and estimates and beliefs based on that data, may not be accurate.

Financial results for periods after June 30, 2006 are not currently available. However, we expect to report between $17.0 million and $18.0 million in net sales for the three months ended September 30, 2006, compared to net sales of $14.0 million for the prior-year period. The increase in net sales was attributable to increased total distribution. Total distribution represents the number of stores in which we sell products multiplied by our number of stock keeping units per store. For the three months ended September 30, 2006, we expect to report between $8.5 million and $9.5 million of gross profit, compared to gross profit of $8.5 million for the prior-year period, and gross margin of between 50% and 53%, compared to gross margin of 61% for the prior-year period. This decrease in gross margin was caused by higher inbound freight costs and a higher write-down of inventory relating to our retailer customers' spring wall display changes and the associated impact on our slow-moving and obsolete inventory. We expect to report between $1.5 million and $2.5 million in income from operations for the three months ended September 30, 2006, compared to income from operations of $1.5 million for the prior-year period, primarily due to higher net sales, which was offset by the decrease in gross margin, for the three months ended September 30, 2006.

The number of shares that will be outstanding after this offering excludes 900,000 shares of common stock reserved for issuance under our new equity incentive plan and 1,089,934 shares of common stock reserved for issuance under outstanding options. See the "Management," "Description of Capital Stock" and "Shares Eligible for Future Sale" sections of this prospectus for more information.

The following table sets forth our summary consolidated financial data. The data presented under the heading "Statement of Operations Data" for the periods ended November 2, 2003, December 31, 2003, 2004 and 2005 have been derived from, and are qualified by reference to, the audited consolidated financial statements included elsewhere in this prospectus. The data presented under the headings "Statement of Operations Data" and "Balance Sheet Data" as of and for the six months ended June 30, 2005 and 2006 are unaudited, have been derived from our unaudited consolidated financial statements that are included elsewhere in this prospectus and have been prepared on the same basis as the annual consolidated financial statements. The balance sheet data as of June 30, 2006 is presented on a historical basis and on a pro forma as adjusted basis to give effect to (i) the receipt of estimated gross proceeds from the sale of shares of common stock by us of $50 million in this offering and the application of the net proceeds therefrom; (ii) the refinancing of our existing senior credit facilities by entering into a new senior credit agreement; (iii) the repurchase of our senior subordinated notes; (iv) the amendment of certain performance-vesting options to accelerate the vesting of such options; and (v) the payment of IPO completion bonuses, as if each of these transactions had occurred on June 30, 2006. The Acquisition on November 3, 2003 resulted in a new entity for reporting purposes. We refer to Physicians Formula prior to the Acquisition as the "Predecessor" and after the Acquisition as the "Successor."

Historical results are not necessarily indicative of our future performance. You should read the summary consolidated financial data in conjunction with "Capitalization," "Unaudited Pro Forma Consolidated Financial Statements," "Selected Historical Financial Data," "Management's Discussion and Analysis of Financial Conditions and Results of Operations" and our consolidated financial statements and related notes included elsewhere in this prospectus.

Because of these limitations, EBITDA should not be considered a measure of discretionary cash available to us for investment in the growth of our business. We compensate for these limitations by relying primarily on our GAAP results and using EBITDA only supplementally. See the consolidated statements of cash flows included in our financial statements included elsewhere in this prospectus. The following is a reconciliation of net income to EBITDA:

Investing in our common stock involves a high degree of risk. You should carefully consider the following risk factors and all other information contained in this prospectus before making a decision to invest in our common stock. If any of the following risks occur, our business, results of operations and financial condition may be materially and adversely affected. In that event, the trading price of our common stock could decline, and you could lose all or part of your investment.

The high level of competition in our industry could harm our business, financial performance, market share and profitability. Many of our competitors have substantially greater resources than we do.

The business of selling cosmetics is highly competitive. This market includes numerous manufacturers, distributors, marketers and retailers that actively compete for consumers both in the United States and abroad. The cosmetics market is highly sensitive to the introduction of new products, which may rapidly capture a significant share of the market. In addition, our products may be, or are at the risk of becoming, obsolete due to new product introductions or new technologies. Our competitors may foresee the course of market development more accurately than we do, develop products and technologies that are superior to ours, produce similar products at a lower cost than we can or adapt more quickly to consumer preferences. Any of these developments would harm our operating results.

We compete in select product categories against a number of multinational manufacturers, many of which are larger and have substantially greater resources than we do. Therefore, these larger competitors have the ability to spend more aggressively on advertising, marketing and research and to grow more quickly through acquisitions. Our largest competitors currently sell their products in twice as many stores as we do and have significantly more selling space per store than we do. In addition, our current product lines compete in only approximately half of the cosmetics categories and we may not be able to compete successfully with companies with broader product offerings.

Our competitors may attempt to gain market share by offering products at prices at or below the prices at which our products are typically offered. Competitive pricing may require us to reduce our prices, which would decrease our profitability or result in lost sales. Our competitors, many of whom have greater resources than we do, may be better able to withstand these price reductions and lost sales. We cannot assure you that future price or product changes by our competitors will not adversely affect our net sales or that we will be able to react with price or product changes of our own to maintain our current market position.

We depend on a limited number of retailer customers for a majority of our sales and the loss of one or more of these customers would reduce our sales and harm our market share and our business.

We depend on a small number of core retailer customers for a majority of our sales, including Wal-Mart, CVS, Walgreens and Target. Sales to these four retailer customers accounted for an aggregate of 66% of our gross sales for the year ended December 31, 2005, with sales to each of these customers accounting for greater than 10% of our gross sales for the year ended December 31, 2005. None of our customers is under an obligation to continue purchasing products from us in the future. The fact that we do not have long-term contracts with our customers means that we have no recourse in the event a customer no longer wants to purchase products from us. In the future, retailers in the mass market channel may undergo restructurings or reorganizations, realign their affiliations, close stores or otherwise suffer losses, any of which could decrease their orders for our products. The loss of one or more of our customers that, individually or in the aggregate, accounts for a significant portion of our sales, any significant decrease in sales to those customers, any significant decrease in our retail selling space in any of those customers' stores, an interruption or decline of our customers' business or

a successful demand by those customers that we decrease our prices would reduce our sales and harm our business.

Fluctuations in buying decisions of our retailer customers, the trend toward retail consolidation and changing policies and demands of our customers could harm our business.

We currently sell our products primarily in the mass market channel. Consequently, our sales are affected by fluctuations in the buying patterns of our retailer customers and consumers who shop in the mass market channel. These fluctuations may result from economic conditions or other factors. In addition, with the growing trend towards retail consolidation, we are increasingly dependent upon a few leading retailers, such as Wal-Mart, CVS, Walgreens and Target, whose bargaining strength continues to grow due to their size. These customers have demanded, and may continue to demand, increased service and order accommodations. For example, for our Mineral Wear products, our customers have demanded new permanent fixtures, which are wall merchandising fixtures located in retail stores that display products. Our customers have also demanded assistance with installation of new permanent fixtures and resets of our wall displays, which typically requires us to hire a third-party vendor to provide these services. Our customers could also demand incremental trade allowance investments such as cash discounts, markdown allowances, in-store retailer advertising, coupon expense and other miscellaneous retailer allowances, and could require us to invest in radio frequency identification, an automatic data capture technology that uses "smart tags" attached to inventory for purposes of inventory control, or source tagging, a security tag attached to inventory. Our customers could also demand price decreases that would negatively impact our margins. As a result, we may face substantially increased expenses to meet these demands, which would reduce our margins. We also may be negatively affected by changes in the policies and demands of our retail customers relating to service levels, inventory de-stocking or limitations on access to wall display space.

If our products do not appeal to a broad range of consumers, our sales and our business would be harmed.

Our success depends on our products' appeal to a broad range of consumers whose preferences cannot be predicted with certainty and are subject to change. If our current products do not meet consumer demands, our sales will decline. In addition, our growth depends upon our ability to develop new products through new product lines, product line extensions and product improvements, which involve numerous risks. New product launches are essential to our continued growth. New products have contributed, on average, approximately 30% of our net sales for the last three years and approximately 45% of our net sales in 2005. As we grow, our reliance on new products may increase. We may not be able to accurately identify consumer preferences, translate our knowledge into consumer-accepted products or successfully integrate new products with our existing product platform or operations. We may also experience increased expenses incurred in connection with product development or marketing and advertising that are not subsequently supported by a sufficient level of sales, which would negatively affect our operating results. Unsuccessful product launches could also result in increased inventory write-downs. Furthermore, product development may divert management's attention from other business concerns, which could cause sales of our existing products to suffer. We may not be able to successfully develop new products in the future, and our newly developed products may not contribute favorably to our operating results.

We are a small and rapidly growing company that relies on a few key employees to ensure that our business operates efficiently. If we were to lose the services of any of these key employees, we would experience difficulty in replacing them, which would affect our business operations and harm our business and results of operations.

Our success depends to a significant degree upon the business expertise and continued contributions of our senior management team of only three individuals, any one of whom would be

difficult to replace. As a result, our future results will depend significantly upon the efforts and retention of key employees, such as Ingrid Jackel, our Chief Executive Officer who is also currently and has historically been responsible for marketing and research and development, Jeff Rogers, our President who is also currently and has historically been responsible for sales, and Joseph J. Jaeger, our Chief Financial Officer who is also responsible for operations, human resources and legal functions. We rely on this group of three individuals, who have an average of 19 years of cosmetics industry experience, for managing our company, developing our business strategy and maintaining our strategic relationships with our key retailer customers. Because we are a small and rapidly growing company, we believe that the loss of key personnel would be more disruptive to us than it would be to a large, multinational manufacturer. Any of these employees could, with little or no prior notice, voluntarily terminate their employment with us at any time. We only maintain a life insurance policy on Ingrid Jackel. The loss of service of any of these key employees would harm our business and results of operations.

In addition, our senior management team may not be able to successfully manage our company as it grows larger. If they are unable to handle these increased responsibilities and we are unable to identify, hire and integrate new personnel, our business, results of operations and financial condition would suffer. Even if we are able to identify new personnel, the integration of new personnel into our business will inevitably occur over an extended period of time. During that time, the lack of sufficient senior management personnel would cause our results of operations to suffer.

Our initiatives to expand into new product categories may not be successful and any failure to expand into new product categories would harm our business, results of operations, financial condition and future growth potential.

In order to expand our business, we plan to further develop products in cosmetics subcategories such as foundation, mascara and lip products. We currently offer products in only approximately half of the cosmetics categories, and expansion into new cosmetics categories is a critical component of our growth strategy. We may not be successful in our expansion efforts in these areas. Each of these product initiatives involves significant risks, as well as the possibility of unexpected consequences, including:

Each of the risks referred to above could delay or impede our ability to successfully expand into new product categories, which would harm our business, results of operations, financial condition and future growth potential.

We may be unable to increase our sales through new and existing distribution channels which would limit our growth and harm our business, results of operations and financial condition.

The mass market channel is currently the only significant distribution channel for our products. Products similar to ours are sold in department stores, door-to-door, on the Internet, through home shopping television shows, by mail-order and through telemarketing by representatives of direct sales companies. Our growth strategy includes entering new distribution channels such as home shopping television. Any failure to successfully enter new distribution channels could limit our growth. In addition, consumers could choose to increasingly purchase cosmetics at department stores, high-end specialty retailers or in other distribution channels in which we do not participate. Our ability to continue to grow and achieve similar profit margins is dependent on our continued expansion in the mass market channel. Our failure to successfully expand in the mass market channel would harm our business, results of operations and financial condition.

Many of our competitors currently sell to the same retailer customers that we do, but their products are sold in more of those retailers' stores and they are allocated more shelf space in those stores. Our growth strategy includes increasing store count with these retailers and expanding the space within the existing stores that currently sell our products. If we fail to increase the number of stores or the amount of space within those stores in which we sell our products, it would harm our business, results of operations and financial condition.

The requirements associated with being a public company will require significant company resources and management attention.

Following this offering, we will become subject to the reporting requirements of the Securities Exchange Act of 1934, as amended, and the Sarbanes-Oxley Act of 2002. The Exchange Act requires that we file annual, quarterly and current reports with respect to our business and financial condition. The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. As a result, we will incur significant legal, accounting and other expenses that we have not incurred as a nonpublic company. We expect that, because of these additional expenses, our general and administrative expenses will exceed those incurred in 2005. However, we cannot predict or estimate with certainty the amount of the additional costs that we may incur, the timing of such costs or the degree of impact that our management's attention to these matters will have on our business. We currently have plans to hire a full time employee to assist with public company reporting requirements and Sarbanes-Oxley Act compliance. Hiring and supporting a new employee could result in significant costs to us.

Our current senior management team consists of three individuals. The requirements associated with being a public company could place a strain on our senior management team. We plan to hire an additional person to assist with investor relations, or outsource this function, either of which will increase our costs. Further, management's attention may be diverted from other business concerns, which could adversely affect our business. We have made, and will continue to make, changes to our corporate governance standards, disclosure controls and financial reporting and accounting systems to meet our reporting obligations. However, the measures we take may not be sufficient to satisfy our obligations as a public company. Our failure to achieve and maintain the adequacy of our internal

controls, as such standards are modified, supplemented or amended from time to time, could harm our business and operating results. Effective internal controls are necessary in order to enable us to produce reliable financial reports and prevent financial fraud. Any failure to provide reliable financial reports or prevent fraud would harm our business and operating results and cause us to fail to meet our reporting obligations which would cause our stock price to suffer.

If we are unable to successfully execute any material part of our growth strategy, our future growth and ability to make profitable investments in our business would be harmed.

Our ability to succeed depends on our ability to grow our business while maintaining profitability. Introducing new products and expanding our distribution have contributed significantly to our recent results, but we must continue to develop new and innovative products and expand our distribution in order to maintain our growth and profitability. We are heavily dependent on new products, which have contributed, on average, approximately 30% of our net sales in the last three years and approximately 45% of our net sales in 2005. We may not be able to sustain our growth or profitability on a quarterly or annual basis in future periods. Our future growth and profitability will depend upon a number of factors, including, without limitation:

We may not be successful in executing our growth strategy, and even if we achieve targeted growth, we may not be able to sustain profitability. Failure to successfully execute any material part of our growth strategy would significantly impair our future growth and our ability to make profitable investments in our business.

We may be unable to manage our growth effectively, which would harm our business, results of operations and financial condition.

We have grown rapidly, with our net sales increasing from $52.6 million in 2003 to $78.7 million in 2005. Our growth has placed, and will continue to place, a strain on our management team, information systems, labor, assembly and distribution capacity and other resources. We expect to experience capacity constraints at our product assembly facility in the fourth quarter of 2006 due to our recent growth. We are currently running two shifts at this facility, and it is currently operating at 90% of its capacity. We intend to use outsourced manufacturing in the fourth quarter of 2006 to meet anticipated demand. Outsourcing manufacturing could impact our ability to maintain our quality standards, which could harm our reputation. We could also be forced to add a third shift in the fourth quarter of 2006, which would be more expensive and would negatively affect our operating margins. We have leased additional temporary space for manufacturing assembly and component storage, which could negatively affect our operating margins. We may experience additional constraints on capacity in

the future. If we are unable to effectively address our capacity constraints or manage our future growth, our failure to do so would harm our business, results of operations and financial condition.

Our rapid growth also makes it difficult for us to adequately predict the expenditures we will need to make in the future. If we do not make, or are unable to make, the necessary overhead expenditures to accommodate our future growth, we may not be successful in executing our growth strategy, and our prospects and results of operations would suffer. In addition, if retailer customer demand exceeds forecasts, we could, from time to time, have an inadequate supply of products to meet customer demands.

If we are unable to protect our intellectual property our ability to compete would be negatively impacted.

We attempt to protect our intellectual property under the patent and trademark laws. The market for our products depends to a significant extent upon the goodwill associated with our trademarks and trade names. We own the material trademarks and trade name rights used in connection with the packaging, marketing and sale of our products. Therefore, trademark and trade name protection is important to our business. Although we have registered or applied to register many of our trademarks in the United States and in certain foreign countries, we cannot assure you that all of our trademark applications will be approved.

We also own design patents that relate to some of our products. The design patents we own could be challenged, invalidated or circumvented by others and may not be of sufficient scope or strength to provide us with any meaningful protection or commercial advantage. Although we have registered or applied to register additional design patents in the United States and in certain foreign countries, we cannot assure you that any of our design patent applications will be approved. In addition, we do not own any formula patents. Our suppliers or other third parties hold certain formula patents for the manufacture of our products. If our relationships with our suppliers were interrupted or terminated, or if we are unable to use formulas covered by third-party patents, our business could be harmed and it would negatively impact our results of operations.

Third parties may also oppose our trademark and design patent applications, or otherwise challenge our use of our trademarks or design patents. We cannot assure you that competitors will not infringe our trademarks or our design patents, or that we will have adequate time and resources to enforce our trademarks and design patents and to protect our rights through litigation or otherwise, or that we will be successful in doing so.

We also face the risk of claims that we have infringed third parties' intellectual property rights. Any claims of intellectual property infringement, even those without merit, could expose us to the following risks, among others:

Any of these outcomes would negatively impact our business, results of operations and financial condition.

We will require a significant amount of cash, and any failure to generate and raise sufficient cash would impair our ability to support our future growth or operating requirements, which would harm our business.

Our ability to fund working capital needs and planned capital expenditures depends on our ability to generate cash flow in the future. We estimate that our net working capital requirements will increase by $7.1 million, or approximately 103%, to $14.0 million in 2006 from $6.9 million in 2005 due primarily to the impact of our sales growth on our receivables and inventory levels. We have budgeted capital expenditures of $1.7 million for 2006, compared to $0.7 million in 2005. This increase is due to incremental spending on several important projects, including the purchase of a new tube filling machine to improve product quality and partial payment for an automated assembly line that we expect to install in mid-2007 for our face powder and eye shadow products. We have budgeted capital expenditures of $2.5 million for 2007 due to several key projects, including completion of our automated assembly line, investment in our information technology infrastructure and improvements to our warehouse distribution systems.

Our ability to generate future cash flow is subject to general economic, financial, competitive, legislative, regulatory and other factors that are beyond our control. We cannot assure you that our business will continue to generate cash flow from operations at current levels or that our cash needs will not increase beyond what we currently anticipate our cash needs to be. If we had to raise additional capital, equity or debt financing may not be available at all or may be available only on terms that are not favorable to us. In addition, certain selling stockholders can require us to register additional shares of common stock held by them pursuant to a registration agreement. A registration and subsequent sale of common stock by our selling stockholders could result in a decreased market for our equity which would harm our ability to raise additional capital in the equity markets. If we cannot obtain adequate capital on favorable terms or at all, we may be unable to support future growth or operating requirements and, accordingly, our business, financial condition or results of operations would suffer.

Any variation in the quality of our products or delay in our ability to fill orders would harm our relationships with our retailer customers.

Our success depends upon our quality control and on our ability to deliver products in a timely manner. If our products are not delivered according to retailer customers' delivery deadlines or are found to be defective or not to specification, our relationships with our customers would suffer, our brands' reputation would be harmed and we could lose our market share. We could also experience increased return rates or become subject to liability claims. These negative results would have a harmful effect on our business, results of operations and financial condition.

We may not be able to successfully implement efficiency improvements or realize cost savings, which would harm our business.

We may not be able to successfully implement the automation of our assembly line, as described under "Business." The automation of our assembly line and any other efficiency improvements we may undertake could involve substantial investments and are subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control. Our implementation costs for the automated assembly line may turn out to be substantially higher than we currently estimate, and we may not fully achieve our expected cost savings within the anticipated time frame, if at all. We expect to experience capacity constraints at our product assembly facility in the fourth quarter of 2006, and our failure to successfully implement efficiency improvements and capacity expansion could result in additional capacity constraints in the future. Failure to implement this efficiency improvement would result in increased costs which would reduce our margins and harm our business.

We purchase components and semi-finished goods from a limited number of third party suppliers, which reduces our control over the manufacturing process and may cause variations in quality or delays in our ability to fill orders.

We purchase components, such as plastic compact containers or plastic tubes, and semi-finished goods, such as plastic compact containers or plastic tubes filled with product, from foreign and U.S. suppliers. We depend on these suppliers to deliver products that are free from defects, that comply with our specifications, that meet our delivery requirements and that are competitive in cost. If our suppliers deliver products that are defective or that otherwise do not meet our specifications, our product failure and return rates may increase, and the reputation of our products and the Physicians Formula brand may suffer. In addition, if our suppliers do not meet our delivery requirements or cease doing business with us for any reason, we might miss our retailer customers' delivery deadlines, which could in turn cause our customers to cancel or reduce orders, refuse to accept deliveries or demand reduced prices. Even if acceptable alternative suppliers are found, the process of locating and securing such alternatives is likely to disrupt our business and we cannot assure you that we will be able to secure alternative suppliers on acceptable terms that provide the same quality product or comply with all applicable laws. Extended unavailability of necessary components or finished goods would cause us to be unable to market one or more of our products for a period of time. Any of these events would cause our business, results of operations and financial condition to suffer.

Further increases in the California or Federal minimum wage would increase our operating costs and harm our profitability.

We pay the 150 to 250 workers provided to us by a third-party staffing service the California minimum wage, which is currently $6.75 per hour. On September 12, 2006, the State of California adopted legislation to increase the California minimum wage. Effective January 1, 2007, the California minimum wage will increase to $7.50 per hour and will increase to $8.00 per hour on January 1, 2008. In addition, the increase in the minimum wage may lead to an increase in wages to our hourly employees who are currently paid above minimum wage. We expect the combined effect of these changes in wages to increase our cost of sales by approximately $450,000 in 2007 and by approximately $300,000 in 2008.

The Federal minimum wage is currently lower than the California minimum wage. If the Federal minimum wage were increased to an amount greater than the California minimum wage, we would be required to pay the Federal minimum wage. Further increases in the California minimum wage, or increases in the Federal minimum wage to an amount higher than the California minimum wage, would increase our operating costs and harm our profitability.

All of our facility leases expire on or before December of 2007. If we are unable to renew these leases on favorable terms or move to new facilities, our costs could increase, which would harm our business, results of operations and financial condition.

The leases for our facilities in Azusa and City of Industry expire in December 2007 and our short-term lease for our facility in Irwindale, California expires in April 2007. Whether we lease new facilities or remain in those facilities, we could be subject to increased rental rates. If we lease new manufacturing or distribution facilities, the costs associated with moving from our Azusa or City of Industry facilities could be substantial. In addition, any move would be costly and could disrupt our operations and ability to meet our obligations to our retailer customers.

Catastrophic loss, delays in deliveries or other disruptions at any of our facilities would negatively impact our business.

Substantially all of our products are assembled at our two adjacent manufacturing facilities in City of Industry, California and our third facility in Irwindale, California. Significant unscheduled downtime

at these facilities due to equipment breakdowns, fires, power failures, earthquakes and other natural disasters, severe weather conditions or other disruptions would adversely affect our ability to provide products to our retailer customers in a timely manner. Although we maintain insurance coverage for our facilities, we cannot assure you that our insurance coverage will be adequate to cover all of our losses in the event of a catastrophic loss. Insurance could in the future become more expensive and difficult to maintain and may not be available on commercially reasonable terms or at all.

We operate a facility in Azusa, California, which serves as our main distribution facility and our corporate headquarters. If operational complications arise with our Azusa facility or if our Azusa facility is severely damaged or destroyed, it would not be able to support our distribution needs. Any disruptions at our Azusa facility would adversely affect our ability to deliver products to our retailer customers on a timely basis. If we miss our retailers' delivery deadlines or if our products fail to meet their specifications, our relationships with our customers would suffer and our business could be harmed.

All of our facilities are located within 15 miles of each other in Southern California. We do not have other facilities in other regions from which to operate in the event of catastrophic loss, delays in deliveries, other disruptions or natural disasters.

We are currently testing sales of a new brand called professional formula on a home shopping television channel. If our testing is successful and we begin to sell our products on a regular basis on a home shopping television channel, we could lose business from our existing retailer customers, which would harm our business, results of operations and financial condition.

If we sell products under the professional formula brand on a home shopping television channel, our retailer customers could perceive that we are directly competing with them, which could lead them to reduce or eliminate their purchases of our products. If any of our existing retailer customers decide to stop carrying our products or carry a smaller number of products, our sales and profitability would decrease significantly, which would harm our business, results of operations and financial condition. If we are successful in selling our products on a regular basis on a home shopping channel, we may not be able to protect the professional formula name because we have not registered it as a trademark. Our inability to protect the professional formula name could have an adverse impact on our successful expansion into sales on home shopping networks, which could negatively impact our future growth.

Regulations governing our industry could have a significant negative effect on our business, results of operations and financial condition.

Our business is subject to numerous laws and regulations. The formulation, manufacturing, packaging, labeling, registration, advertising, distribution, importation, storage and sale of our cosmetic products are subject to extensive regulation by various Federal agencies, including the U.S. Food and Drug Administration, or the "FDA," the U.S. Federal Trade Commission, or the "FTC," the U.S. Environmental Protection Agency, or the "EPA," and by various agencies of the states, localities and foreign countries in which our products are manufactured, distributed and sold. Our City of Industry, California facilities are registered with the FDA as drug manufacturing establishments, permitting the manufacture of cosmetics that contain over-the-counter drug ingredients such as sunscreen. Failure by us or our manufacturers to comply with those laws and regulations could lead to enforcement action and the imposition of significant penalties or claims, resulting in significant loss of sales, and could have a negative effect on our business, results of operations and financial condition. If we fail to comply with Federal, state or foreign laws and regulations, we could be required to suspend manufacturing operations, change product formulations, suspend the sale of certain products, initiate product recalls, change product labeling, packaging or advertising or take other corrective actions. Any of these actions could harm our business, financial condition and results of operations. In addition, the adoption of new laws or regulations or changes in the interpretations of existing laws or regulations may result in significant compliance costs or discontinuation of products. Our failure to comply with FDA, FTC, EPA

or state laws and regulations, or with laws and regulations in foreign markets, that cover our advertising, including direct claims and advertising by us, may result in enforcement actions and imposition of penalties or otherwise materially adversely affect the distribution and sale of our products and our business.

Under the Federal Food, Drug, and Cosmetic Act, or "FDCA", cosmetics are defined as articles or components of articles that are applied to the human body and intended to cleanse, beautify or alter its appearance, with the exception of soap. Cosmetics are not subject to pre-market approval by the FDA but the product and ingredients must be tested to assure safety. If safety has not been adequately substantiated, a specific label warning is required. The FDA monitors compliance of cosmetic products through random inspection of cosmetic manufacturers and distributors to ensure that the products neither contain false or misleading labeling nor are manufactured under unsanitary conditions. Inspections also may occur from consumer or competitor complaints filed with the FDA. In the event the FDA does find false or misleading labeling or unsanitary conditions or otherwise a failure to comply with FDA requirements, our distribution channel may be affected by a possible product recall or insufficient product in the marketplace resulting in reduced product sales and revenue to us and increased costs to our operations.

We also are subject to a variety of other laws and regulations in Canada and Australia. Our failure to comply, or assertions that we have failed to comply, with these laws and regulations could have a material adverse effect on our business in a particular market or in general. To the extent we decide to commence or expand operations in additional countries, laws and regulations in those countries, or the cost of complying with such laws and regulations, may prevent or delay entry into or expansion of operations in those markets or could have a negative effect on our operating margins for products sold in those countries. Regulatory requirements can vary widely from country to country and could further delay the introduction of our products into those countries. We may not be able to enter into acceptable agreements to market and commercialize our products in international markets.

Our ability to sustain satisfactory levels of sales in our markets is dependent in significant part on our ability to introduce additional products into those markets. Government laws and regulations in both our domestic and international markets can delay or prevent the introduction, or require the reformulation or withdrawal, of our products.

Inability to obtain regulatory approval for our manufacturing facility or the need to open new facilities may delay or disrupt our commercialization efforts.

Our manufacturing facility must be regularly inspected and approved by the FDA because we manufacture products that contain FDA-regulated ingredients. All processes, methods and equipment must be compliant with current Good Manufacturing Practices, or "cGMP," approved by the FDA, and cGMP requires extensive audits of vendors, contract laboratories and suppliers. The cGMP requirements govern quality control of the manufacturing process, documentation policies and procedures. In complying with cGMP, we are obligated to expend time, money and effort in production, record keeping and quality control to ensure that the product meets applicable specifications and other requirements. If we fail to comply with these requirements, we could experience product liability claims from customers purchasing our product and we could be subject to possible regulatory action. If an inspection by the FDA or state or other foreign regulatory authority indicates that there are deficiencies, we would be required to take remedial actions or our facility may be closed, and we may be subject to additional enforcement activity.

We may need to develop additional manufacturing facilities based on expanded product development, FDA regulatory requirements or other unforeseen market pressures. Preparing a facility for commercial manufacturing may involve unanticipated delays, and the costs of building a facility in compliance with state, local and FDA regulations may be higher than we anticipated.

The regulatory status of our products could change, and we may be required to conduct clinical trials to establish efficacy and safety or cease to market some or all of our products, which would require significant time and resources.

The FDA does not have a pre-market approval system for cosmetics, and we believe we are permitted to market our cosmetics and have them manufactured without submitting safety or efficacy data to the FDA. However, the FDA may in the future determine to regulate our cosmetics or the ingredients included in our cosmetics as drugs or biologics. If certain of our products are deemed to be drugs or biologics, rather than cosmetics, we would be required to conduct clinical trials to demonstrate the safety and efficacy of these products in order to continue to market and sell them. In such event, we may not have sufficient resources to conduct the required clinical trials, we may not be able to establish sufficient efficacy or safety to resume the sale of these products, we may not gain regulatory approval of the trial design, the clinical trials may be subject to unanticipated delays due to their time-consuming nature and the outcome of any clinical trial is uncertain. Any inquiries by the FDA or any foreign regulatory authorities into the regulatory status of our cosmetics and any related interruption in the marketing and sale of these products could severely damage our brand reputation and image in the marketplace, as well as our relationships with retailer customers, which would harm our business, results of operations and financial condition.

Some of our foundations and concealers are considered over-the-counter, or "OTC," drug products by the FDA. The FDA regulates the formulation, manufacturing, packaging, labeling and distribution of OTC drug products pursuant to a monograph system that specifies active drug ingredients and acceptable product claims that are generally recognized as safe and effective for particular uses. If any of these products that are OTC drugs are not in compliance with the applicable FDA monograph, we would be required to (i) reformulate such product, (ii) cease to make certain use claims relating to such product or (iii) cease to sell such product until we receive further FDA approval. If more stringent regulations are promulgated, we may not be able to comply with such statutes or regulations without incurring substantial expense. In addition, OTC drug products must be manufactured in accordance with pharmaceutical good manufacturing practice regulations. Our OTC drug manufacturers are subject to ongoing periodic unannounced inspection by the FDA as well as regular and ongoing inspections. In addition, inspections may be commenced as a result of consumer or competitor complaints related to our products. Corresponding state agencies may also inspect our facility to ensure strict compliance with drug good manufacturing practices and other government regulations and corresponding foreign standards. We have minimal control over third-party manufacturers' compliance with these regulations and standards. If the FDA finds a violation of drug good manufacturing practices, it may enjoin the manufacturer's operations, seize products, or criminally prosecute the manufacturer, any of which could require us to find alternative manufacturers, resulting in additional time and expense.

Our products may cause unexpected and undesirable side effects that would limit their use, require their removal from the market or prevent their further development. Product liability claims resulting from these undesirable side effects would hurt our business. In addition, we are vulnerable to claims that our products are not as effective as we claim them to be.

Unexpected and undesirable side effects caused by our products for which we have not provided sufficient label warnings could result in the recall or discontinuance of sales of some or all of our products. Unexpected and undesirable side effects could prevent us from achieving or maintaining market acceptance of the affected products or could substantially increase the costs and expenses in marketing new products. We have been, and may in the future be, subject to various product liability claims resulting from those undesirable side effects caused by our products. Product liability claims may result in negative publicity regarding our company, brand or products that may harm our reputation and sales. In addition, if one of our products is found to be defective we may be required to recall it, which may result in substantial expense, adverse publicity and loss of sales, which would substantially

harm our brand. Although we maintain product liability insurance coverage, potential product liability claims may exceed the amount of our insurance coverage or potential product liability claims may be excluded under the terms of our policy, which would cause our financial condition to suffer. In addition, we may be required to pay higher premiums and accept higher deductibles in order to secure adequate insurance coverage in the future.

In addition, consumer or industry analysts may assert claims that our products are not as effective as we claim them to be. We are particularly susceptible to these risks because our marketing heavily relies on the assertions that our products adhere to our founder's commitment to product purity and quality, are hypoallergenic and are ideal for women who have skin conditions that can be exacerbated by traditional cosmetics. Unexpected and undesirable side effects associated with our products or assertions that our products are not as effective as we claim them to be also could cause negative publicity regarding our company, brand or products, which could in turn harm our reputation and our business.

Our business may be subject to environmental investigation, remediation and compliance costs, which could adversely affect our business, results of operations and financial condition.

Our operations are subject to a range of Federal, state and local environmental, health and safety laws and regulations, including those governing discharges to air, soil and water, the handling and disposal of, and exposure to, hazardous substances and the investigation and remediation of contamination resulting from the release of hazardous substances. We believe that our business, operations and facilities are in material compliance with all applicable environmental, health and safety laws and regulations.

Our City of Industry facility was contaminated, and subsequently remediated, by the former operator of the property. In addition, the facility is located within an area of regional groundwater contamination known as the Puente Valley "operable unit" of the San Gabriel Valley Superfund Site. We, along with many others, were named a potentially responsible party for the regional contamination by the United States Environmental Protection Agency. We are also one of approximately 25 parties considered potentially liable by a regional water authority for alleged contamination of the area's potable water supply. To date, our liability for these matters has been substantially covered by indemnities and resolved by prior settlements, and borne by prior operators of the facility and the business, one of their successors and one of their insurers. We are, however, attempting to recoup approximately $0.5 million in defense costs from one of our indemnitors. These costs have been expensed as paid by us and are not recorded in our consolidated balance sheets. We may be subject to additional claims resulting from the historical site contamination and regional contamination. We have not established a reserve for additional claims. Failure by one or more of the responsible parties and/or our indemnitors to honor their obligations could cause us to incur liability which could be material.

We rely heavily on a staffing service to provide us with workers and could face significant employment claims that could harm our reputation, business, results of operations or financial condition.

We have contracted with a staffing service to supply us with workers. The number of workers supplied by the staffing service varies between a minimum of approximately 150, and up to 250, based on seasonal demands for our products. Actions taken by these workers or the agency that provides them to us could subject us to significant liability. An inherent risk of using workers supplied by a third party is that we may face possible claims of employment of undocumented workers, claims of violations of the National Labor Relations Act, discrimination or harassment, claims under health and safety regulations and other related claims. We may also be subject to claims that these workers should be deemed our employees for ERISA, federal taxation or other purposes. Any of these claims could require us to pay substantial fines and monetary damages. In addition, we could face negative publicity that would harm our brand. Any of these negative consequences would harm our reputation, business, results of operations or financial condition.

Our computer and communications hardware and software systems are vulnerable to damage and interruption, which could harm our business.

Our ability to receive and fulfill orders on a timely basis is critical to our success and largely depends upon the efficient and uninterrupted operation of our computer and communications hardware and software systems. Our primary computer systems and operations are located at our Azusa facility and are vulnerable to damage or interruption from power outages, computer and telecommunications failures, computer viruses, security breaches, catastrophic events and errors in usage by our employees and retailer customers. Systems integration is complex, time-consuming and expensive. Since we do not currently have adequate offsite backup systems, if a catastrophic event occurred at our City of Industry, Azusa or Irwindale facilities, we would be required to purchase back-up computer and communications hardware and software systems, and integrate them with our existing systems, at a significant cost. During the period in which these new systems are being integrated, our business, results of operations and financial condition could be harmed.

Significant increases in fuel prices would adversely affect our financial results.

Our freight cost is impacted by changes in fuel prices through surcharges and price increases. Fuel prices and surcharges affect freight cost both on inbound shipments from our suppliers to our assembly and distribution facilities and on outbound freight from our distribution center to our retailer customers. For example, fuel surcharges from one of our major freight carriers increased the outbound freight costs charged by them by 27.7% for the six months ended June 30, 2006. We have experienced similar increases from other carriers. Increases in fuel prices and surcharges and other factors may increase freight costs and thereby increase our cost of sales and selling, general and administrative expenses.

We are subject to a variety of social, political and economic risks associated with doing business outside of the United States.

For the year ended December 31, 2005, approximately 6% of our net sales were attributable to our business in Canada and Australia. In addition, eight of our top 15 suppliers, which includes U.S. brokers that purchase raw materials, semi-finished goods and components on our behalf, are located in Europe or Asia. These eight foreign suppliers represented approximately 58% of our purchases of raw materials, semi-finished goods and components in 2005. In particular, we purchase significant portions of our powders from suppliers in Italy and our components from suppliers in China. We may encounter risks of doing business outside of the United States including:

In addition, as we grow, we will be increasingly subject to general geopolitical risks in foreign countries where we sell our products and purchase our raw materials, such as political and economic instability and changes in diplomatic and trade relationships, which could affect, among other things, retailer customers' inventory levels and consumer purchasing, and which would cause our results to fluctuate. These risks are compounded by the fact that we purchase the majority of our raw materials,

semi-finished goods and components from only two countries, Italy and China. Changes within these countries could impair our business, results of operations and financial condition.

There is no existing market for our common stock, and therefore, you cannot be certain that an active trading market or a specific share price will be established.

There has not been a public market for our common stock. We intend to apply to list our common stock on The Nasdaq Global Select Market. We cannot predict the extent to which investor interest in our company will lead to the development of a trading market on The Nasdaq Global Select Market. The failure of an active trading market to develop could affect your ability to sell your shares and depress the market price of your shares. The initial public offering price for the shares will be determined by agreement among us and the underwriters. You should not view the price they and we establish as any indication of the price that will prevail in the trading market. The market price for our common stock may decline below the initial public offering price, and our stock price is likely to be volatile.

The price of our common stock may be volatile, may decrease and you may not be able to sell our common stock at a favorable price or at all after this offering.

The trading price of shares of our common stock may decline for many reasons, some of which are beyond our control, including, among others, those described above under "Risks Related to Our Business" as well as the following:

In addition, the stock market in recent years has experienced substantial price and volume fluctuations that sometimes have been unrelated or disproportionate to the operating performance of companies whose shares are traded. As a result, the trading price of shares of our common stock may fall and remain below the initial public offering price and you may not be able to sell your shares at or above the price you pay to purchase them.

Future sales of our common stock, including the shares purchased in this offering, may affect their market price, and the future exercise of options may depress our stock price and result in immediate and substantial dilution.

Sales of a substantial number of shares of our common stock in the public market by our stockholders after this offering, or the perception that such sales are likely to occur, could depress the market price of our common stock and may make it more difficult for you to sell your shares at a time and price that you deem appropriate, and could impair our ability to raise capital through the sale of additional equity securities. See "Description of Capital Stock" and "Shares Eligible for Future Sale" for further information regarding circumstances under which additional shares of our common stock

may be sold. In addition, future equity financings could also result in dilution to our stockholders and new securities could have rights, preferences and privileges that are senior to those of the shares offered hereby.

Upon completion of our initial public offering, there will be 13,660,816 shares of common stock outstanding. Moreover, 1,089,934 additional shares of our common stock will be issuable upon the exercise of outstanding vested and unvested options. In the event that any outstanding options are exercised, you will suffer immediate and substantial dilution of your investment. See "Underwriting."

After the offering, Summit Partners will still have the ability to significantly influence our business, which may be disadvantageous to other stockholders and adversely affect the trading price of our common stock.

Upon completion of the offering, and based on the number of shares outstanding as of September 30, 2006, entities affiliated with Summit Partners (the "Summit Partners investors"), collectively, will beneficially own approximately 41% of our outstanding common stock. As a result, these stockholders, acting together, will have the ability to exert substantial influence over all matters requiring approval by our stockholders, including the election and removal of directors and any proposed merger, consolidation or sale of all or substantially all of our assets and other corporate transactions. In addition, these stockholders may have interests that are different from ours.

Our principal stockholders could delay or prevent an acquisition or merger even if the transaction would benefit other stockholders. Moreover, this concentration of stock ownership may make it difficult for other stockholders to replace management. In addition, this significant concentration of stock ownership may adversely affect the trading price for our common stock because investors often perceive disadvantages in owning stock in companies with significant or controlling stockholders. This concentration could be disadvantageous to other stockholders with interests different from those of our principal stockholders and the trading price of shares of our common stock could be adversely affected. See "Principal and Selling Stockholders" for a more detailed description of our stock ownership.

After the offering, the Summit Partners investors will not have any duty to refrain from engaging directly or indirectly in the same or similar business activities or lines of business that we do.

Under our amended and restated certificate of incorporation, none of the Summit Partners investors or any director, officer, stockholder, member, manager or employee of the Summit Partners investors will have any duty to refrain from engaging directly or indirectly in the same or similar business activities or lines of business that we do. In the event that any Summit Partners investor acquires knowledge of a potential transaction or matter which may be a corporate opportunity for itself and us, our amended and restated certificate of incorporation will provide that the Summit Partners investor will not have any duty to communicate or offer such opportunity to us and will not be liable to us or our stockholders for breach of any fiduciary duty relating to such corporate opportunity. See "Description of Capital Stock—Corporate Opportunities and Transactions with Summit Partners." By becoming a stockholder in our company, you will be deemed to have notice of and consented to these provisions of our certificate of incorporation.

The book value of shares of common stock purchased in the offering will be immediately and substantially diluted.

The initial public offering price per share is significantly higher than our pro forma net tangible book value per share of common stock. Accordingly, if you purchase shares in this offering, you will suffer immediate and substantial dilution of your investment. Based upon the issuance and sale of 3,125,000 shares of our common stock at an initial offering price of $16.00 per share, the midpoint of the range set forth on the cover of this prospectus, you will incur immediate dilution of approximately

$17.25 in the net tangible book value per share if you purchase common stock in this offering. See "Dilution." In addition, if you purchase shares in this offering, you will:

Anti-takeover provisions in our amended and restated certificate of incorporation and by-laws and under the laws of the State of Delaware could impede an attempt to replace or remove our directors or otherwise effect a change of control of our company, which could diminish the value of our common stock.

Our amended and restated certificate of incorporation and by-laws contain provisions that may make it more difficult for stockholders to replace directors even if the stockholders consider it beneficial to do so. In addition, these provisions could delay or prevent a change of control that a stockholder might consider favorable. For example, these provisions may prevent a stockholder from receiving the benefit from any premium over the market price of our common stock offered by a bidder in a potential takeover. Even in the absence of an attempt to effect a change in management or a takeover attempt, these provisions may adversely affect the prevailing market price of our common stock if they are viewed as discouraging takeover attempts in the future. In addition, Section 203 of the Delaware General Corporation Law may limit the ability of an "interested stockholder" to engage in business combinations with us. An interested stockholder is defined to include persons owning 15% or more of any class of our outstanding voting stock.

Our amended and restated certificate of incorporation and by-laws contain the following provisions that could have an anti-takeover effect:

These provisions may make it difficult for stockholders to replace management and could have the effect of discouraging a future takeover attempt which is not approved by our board of directors but which individual stockholders might consider favorable.

With the exception of a one-time dividend paid in connection with the Recapitalization, we have not paid dividends in the past and do not expect to pay dividends in the future. Our principal subsidiary, Physicians Formula, Inc., is prohibited from paying dividends to us under the terms of our existing senior credit agreement, subject to exceptions for certain expenses. As a result, investors will not be able to rely on dividends to make a return on their investment. Any return on investment will be limited to the value of our common stock.

This prospectus contains forward-looking statements that involve risks and uncertainties. These statements may be found throughout this prospectus, particularly under the headings "Prospectus Summary," "Risk Factors," "Use of Proceeds," "Dividend Policy," "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Business." These statements involve known and unknown risks, uncertainties and other factors that may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from the information expressed or implied by these forward-looking statements. Forward-looking statements in this prospectus may include, but are not limited to, statements about:

In some cases, you can identify forward-looking statements by the following words: "may," "would," "should," "expect," "anticipate," "intend," "plan," "believe," "estimate," "predict," "potential," "continue," "on-going" or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. You should consider statements that contain these words carefully because they describe our expectations, plans, strategies, and goals and beliefs concerning future business conditions, our results of operations, financial position, and our business outlook or state other "forward-looking" information based on currently available information.

There are a number of important factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements. These important factors include those that we discuss under the heading "Risk Factors." You should read these risk factors and the other cautionary statements made in this prospectus as being applicable to all related forward-looking statements wherever they appear in this prospectus. We cannot assure you that the forward-looking statements in this prospectus will prove to be accurate. Furthermore, if our forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified time frame, if at all.

The forward-looking statements made in this prospectus relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events, except to the extent required by applicable securities law. We note that the safe harbor provided in the Private Securities Litigation Reform Act of 1995 does not apply to statements made in connection with an initial public offering.

We estimate that our net proceeds from this offering, based on the sale of 3,125,000 shares of common stock in this offering at an initial public offering price of $16.00 per share, the midpoint of the range set forth on the cover of this prospectus, will be approximately $44.0 million, after deducting the underwriting discounts and commissions and our estimated offering expenses. We will not receive any of the proceeds from the 3,125,000 shares of common stock sold by the selling stockholders, including any proceeds they receive if the underwriters exercise the over-allotment option. We expect to receive proceeds of $11,390 from the payment by members of our management of the exercise price of options to purchase 113,900 shares of our common stock that they intend to exercise in connection with this offering.

We intend to use the net proceeds from the sale of common stock by us and from borrowings under the new senior credit agreement to reduce our outstanding indebtedness, to pay debt issuance costs and to pay IPO completion bonuses. We intend to use approximately $20.7 million of the net proceeds from this offering to repurchase our senior subordinated notes and to pay all accrued and unpaid cash and payment-in-kind interest on those notes through the closing date of this offering. We also intend to use approximately $23.3 million of the net proceeds from this offering, together with approximately $22.3 million of borrowings under our new senior credit agreement, to repay our anticipated borrowings, and accrued interest thereon, under our existing senior credit agreement as of the closing date of this offering.

The principal terms of the indebtedness outstanding as of June 30, 2006 being repaid consist of the following:

All amounts remaining outstanding under our existing senior credit agreement after application of the net proceeds from this offering will be repaid in connection with the execution of a new senior credit agreement, which will be effective upon completion of this offering. Our new senior credit agreement will include a $15.0 million term loan facility and a revolving credit facility providing for borrowings of up to $20.0 million. Please see "Description of Principal Indebtedness" for a description of the new senior credit agreement.

With the exception of a one-time dividend of $2.3 million declared and paid to our common stockholders in connection with the Recapitalization on December 16, 2005, we have not paid dividends in the past and we do not expect to pay dividends on our common stock for the foreseeable future. Instead, we anticipate that all of our earnings, if any, in the foreseeable future will be used for the operation and growth of our business. Any future determination to pay dividends will be at the discretion of our board of directors and will depend upon, among other factors, our results of operations, financial condition, capital requirements and contractual restrictions. We are a holding company and have no direct operations. Our ability to pay dividends in the future depends on the ability of our subsidiaries to pay dividends to us. Our principal subsidiary, Physicians Formula, Inc., is prohibited from paying dividends to us under the terms of the existing senior credit agreement, subject to exceptions for certain expenses, and we anticipate that our new senior credit agreement will prohibit us from paying dividends that materially and adversely affect our liquidity or result in an event of default.

The following table sets forth our cash and cash equivalents and consolidated capitalization as of June 30, 2006, on an actual basis and on a pro forma as adjusted basis to give effect to:

This table should be read in conjunction with the "Selected Consolidated Financial Data," "Management's Discussion and Analysis of Financial Condition and Results of Operations" and our consolidated financial statements and related notes included elsewhere in this prospectus.

Our historical negative net tangible book value as of June 30, 2006 before giving effect to this offering was $65.7 million, or $6.31 per share of common stock. Historical net tangible book value per share represents the amount of our total tangible assets, less our total liabilities, divided by the historical number of shares of common stock outstanding. Dilution in net tangible book value per share represents the difference between the amount per share paid by investors in this offering and the pro forma net tangible book value per share of our common stock immediately after this offering. After giving effect to our sale of 3,125,000 shares of common stock in this offering and assuming all outstanding options are exercised, our pro forma negative net tangible book value as of June 30, 2006 would have been approximately $18.4 million, or $1.25 per share of common stock. This represents an immediate increase in pro forma net tangible book value to existing stockholders of $5.06 per share and an immediate dilution to new investors in this offering of $17.25 per share.

The following table illustrates the per share dilution in pro forma net tangible book value to new investors:

The following table summarizes, as of June 30, 2006, as adjusted to give effect to this offering, the differences between the number of shares of common stock purchased from us, the aggregate cash consideration paid to us and the average price per share paid by existing stockholders since our inception and new investors purchasing shares of common stock in this offering. The calculation below is based on an offering price of $16.00 per share, the midpoint of the range set forth on the cover of this prospectus, before deducting estimated underwriting and offering expenses payable by us:

Sales of common stock by the selling stockholders in the offering will reduce the number of shares of common stock held by existing stockholders to 7,410,816, or approximately 54% of the total shares of common stock outstanding after the offering, and will increase the number of shares held by new public investors to 6,250,000, or approximately 46% of the total shares of common stock outstanding after the offering. See "Principal and Selling Stockholders."

We derived the following unaudited pro forma consolidated financial statements by applying pro forma adjustments to the historical consolidated financial statements included elsewhere in this prospectus.

The unaudited pro forma consolidated statements of income data for the year ended December 31, 2005 and for the six months ended June 30, 2006 have been prepared to give effect to:

The unaudited pro forma consolidated balance sheet data as of June 30, 2006 has been prepared to give effect to:

The pro forma adjustments are based upon preliminary estimates, currently available information and assumptions that management believes are reasonable. The unaudited pro forma consolidated financial statements do not purport to represent or be indicative of actual results that would have been achieved had the transactions described above actually been completed on the dates indicated and do not purport to be indicative or to forecast what our balance sheet data, results of operations, cash flows or other data will be as of any future date or for any future period because, among other things, they do not include increased expenses of being a public company, which cannot currently be estimated. A number of factors may affect our results. See "Special Note Regarding Forward-Looking Statements" and "Risk Factors." The notes to the unaudited pro forma balance sheet data and statement of operations data provide a detailed discussion of how the pro forma adjustments were derived and presented herein. The following data should be read in conjunction with "Management's Discussion and Analysis of Financial Condition and Results of Operations," "Selected Historical Financial Data" and the consolidated financial statements and notes thereto included elsewhere in this prospectus.

Physicians Formula Holdings, Inc.

Unaudited Pro Forma Consolidated Balance Sheet

June 30, 2006

(dollars in thousands)

Physicians Formula Holdings, Inc.
Unaudited Pro Forma Consolidated Statement of Income
Year Ended December 31, 2005
(dollars in thousands, except share data)

Physicians Formula Holdings, Inc.
Unaudited Pro Forma Consolidated Statement of Income
Six Months Ended June 30, 2006
(dollars in thousands, except share data)

Sources
(dollars in thousands)
Net proceeds from this offering^(a)		$	43,977
Borrowing under new term loan facility, including short-term portion of $1,500			15,000
Borrowing under new revolving credit facility			6,450
Proceeds from exercise of stock options			11

	Total sources	$	65,438

Uses
(dollars in thousands)
Repay existing term loan facility		$	39,677
Repay existing revolving credit facility			4,778
Repay senior subordinated notes			20,525
Pay debt issuance costs			188
Pay IPO completion bonuses			270




	Total uses	$	65,438

	Common Stock		Additional Paid-In Capital		Retained Earnings			Total Stockholders' Equity
	(dollars in thousands)
Historical	$	104	$	996	$	7,822		$	8,922
Impact of pro forma adjustments		—		8,757		(6,206	)		2,551
Issuance of common stock in the offering, net of issuance costs		31		43,946		—			43,977
Exercise of stock options		1		10		—			11
Tax benefit on exercise of stock options		—		701		—			701

Pro forma for the offering	$	136	$	54,410	$	1,616		$	56,162

		Year Ended December 31, 2005			Six Months Ended June 30, 2006
		(dollars in thousands)
Interest expense on new borrowings (assumed rate of 7.5%):
New senior credit agreement
	Term loan facility	$	1,083		$	496
	Revolving credit facility		516			258
Amortization of related deferred financing costs			38			19

			1,637			773
Elimination of historical interest expense:
Existing senior credit agreement
	Term loan facility		2,302			1,776
	Revolving credit facility		40			254
Senior subordinated notes			13			1,383
Amortization of related deferred financing costs			353			99

			2,708			3,512

Net decrease		$	(1,071	)	$	(2,739	)

Note: The unaudited pro forma consolidated statements of income do not reflect the impact of the following charges and related tax effects that will be included in income within the twelve months succeeding this offering:

You should read the selected historical financial data presented below in conjunction with our consolidated financial statements and the related notes, "Capitalization" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" included elsewhere in this prospectus.

The selected historical financial data presented below under the heading "Statement of Operations Data" for the periods ended November 2, 2003, December 31, 2003, 2004 and 2005 and the selected historical financial data presented below under the heading "Balance Sheet Data" as of December 31, 2004 and 2005 have been derived from, and are qualified by reference to, the audited consolidated financial statements included elsewhere in this prospectus. The selected historical financial data presented below under the heading "Balance Sheet Data" as of December 31, 2003 have been derived from, and are qualified by reference to, our audited financial statements which are not included in this prospectus.

The selected historical financial data presented under the heading "Statement of Operations Data" for the years ended December 31, 2001 and 2002 and the selected historical financial data presented under the heading "Balance Sheet Data" as of December 31, 2001 and 2002 have been prepared on a specific identification basis to include the results of operations and assets of our Predecessor's operations that were previously included in the consolidated financial statements of Pierre Fabre, Inc., formerly a wholly owned subsidiary of Pierre Fabre Dermo-Cosmetique, S.A. The financial statements for the Predecessor have been prepared on a consistent basis with the audited consolidated financial statements and include all adjustments necessary to present fairly the information set forth therein. The Predecessor financial information is not necessarily indicative of our consolidated financial position, results of operations and cash flows in the future, or what they would have been if we had been a separate stand-alone entity during the periods presented. See "Management's Discussion and Analysis of Financial Condition and Results of Operations—Factors Affecting Comparability—Results of Predecessor."

The selected financial data presented below under the headings "Statement of Operations Data" and "Consolidated Balance Sheet Data" as of and for the six months ended June 30, 2005 and 2006 are unaudited, have been derived from our unaudited consolidated financial statements included elsewhere in this prospectus and have been prepared on the same basis as the audited consolidated financial statements. In the opinion of management, the unaudited selected financial data presented below under the headings "Statement of Operations Data" and "Balance Sheet Data" reflect all adjustments, consisting only of normal or recurring adjustments, necessary to present fairly our results of operations as of and for the periods presented.

		Predecessor								Successor
										Period from November 3, 2003 to December 31, 2003
		Year Ended December 31,						Period from January 1, 2003 to November 2, 2003				Year Ended December 31,						Six Months Ended June 30,
		2001			2002			Period from January 1, 2003 to November 2, 2003				2004			2005			2005			2006
		(dollars in thousands, except per share data)
Statement of Operations Data:
Net sales		$	40,163		$	46,952		$	41,882	$	10,675	$	62,323		$	78,706		$	43,106		$	50,772
Cost of sales			18,738			19,154			17,307		5,605		24,701			32,082			16,994			21,379

	Gross profit		21,425			27,798			24,575		5,070		37,622			46,624			26,112			29,393
Selling, general and administrative expenses			15,681			20,355			17,884		3,425		27,139			31,252			16,822			19,282

	Income from operations		5,744			7,443			6,691		1,645		10,483			15,372			9,290			10,111
Interest expense			319			76			—		484		3,760			2,708			1,057			3,512
Other expense (income)			(37	)		(103	)		—		—		(38	)		(88	)		(118	)		(1	)

	Income before income taxes		5,462			7,470			6,691		1,161		6,761			12,752			8,351			6,600
Provisions for income taxes			2,055			2,747			2,547		415		2,560			4,929			3,253			2,559

	Net income	$	3,407		$	4,723		$	4,144		746		4,201			7,823			5,098			4,041

Allocation of income to preferred stockholders											499		3,034			3,145			1,639			—

Net income available for common stockholders										$	247	$	1,167		$	4,678		$	3,459		$	4,041

Net income per common share:
	Basic									$	0.02	$	0.12		$	0.47		$	0.34		$	0.39
	Diluted									$	0.02	$	0.11		$	0.40		$	0.30		$	0.35
Weighted-average common shares outstanding:
	Basic										10,023,750		10,023,750			10,051,750			10,051,750			10,421,916
	Diluted										10,023,750		10,695,750			11,554,538			11,491,276			11,604,836
Cash dividend declared per common share															$	0.23

	Predecessor							Successor
	December 31,									December 31,
	December 31,					November 2, 2003		December 31, 2003		December 31,				June 30, 2006
	2001			2002		November 2, 2003		December 31, 2003		2004		2005		June 30, 2006
	(dollars in thousands)
Balance Sheet Data:
Cash and cash equivalents	$	5,127		$	2,471	$	1,925	$	3,756	$	417	$	20	$	19
Working capital		8,289			13,696		9,370		10,666		13,790		6,921		9,664
Total assets		23,695			29,677		28,901		114,987		114,055		122,796		116,625
Revolving credit facility		—			—		—		228		—		8,769		4,778
Long-term debt, including current portion		8,000			—		—		32,285		29,400		62,213		60,202
Total stockholders' equity		—			—		—		39,181		43,382		4,786		8,922
Divisional (deficit) equity		(357	)		4,366		—		—		—		—		—

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

You should read the following discussion and analysis of our financial condition and results of operations in conjunction with the information set forth under "Selected Historical Financial Data" and our consolidated financial statements and the notes to those statements included elsewhere in this prospectus. The statements in this discussion regarding industry outlook, our expectations regarding our future performance, liquidity and capital resources and other non-historical statements in this discussion are forward-looking statements. These forward-looking statements are subject to numerous risks and uncertainties, including, but not limited to, those described under "Risk Factors," "Special Note Regarding Forward-Looking Statements" and elsewhere in this prospectus. Our actual results could differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

We are one of the fastest growing cosmetics companies of the ten largest in the U.S. mass market channel by retail sales. We specialize in developing and marketing innovative, premium-priced products for the mass market channel. Our products focus on addressing skin imperfections through a problem-solution approach, unlike competitors whose products focus primarily on changing fashion trends. Our products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras.

We sell our products to mass market retailers such as Wal-Mart, Target, CVS, Walgreens and Albertsons. Our products provide above-average profitability for retailers due to their higher price points and sales per linear foot. Our products are currently sold in approximately 23,200 of the 45,000 stores in which we estimate our masstige competitors' products are sold. We seek to be first-to-market with new products within this channel, and are able to take new products from concept development to shipment in less than 12 months. New products are a very important part of our business and have contributed, on average, approximately 30% of our net sales for the last three years.

We have achieved significant growth over the last three years, driven largely by the yearly introduction of new products, the popularity of our innovative problem-solution products and our ability to significantly expand the breadth and depth of our distribution network. We have grown net sales from $52.6 million in 2003 to $78.7 million in 2005, representing a compounded annual growth rate of 22%. Over that same period, we have grown operating income from $8.3 million to $15.4 million, representing a compounded annual growth rate of 36%. For the six months ended June 30, 2006, our net sales and operating income were $50.8 million and $10.1 million, respectively, representing growth rates of 18% and 9%, respectively, over the prior year period.

Our net sales are impacted by advertising, discounts and promotions, merchandising, packaging, the availability of wall display space at our retailer customers, the timing of new product launches and line extensions, all of which have a significant impact on consumers' buying decisions. Continued growth of our net sales and profitability will depend substantially on the continued popularity of our new and existing products, our ability to effectively manage our sales and distribution networks and our ability to maintain sufficient product supply to meet expected growth in demand. We expect to sell a higher percentage of our products to retailer customers that require larger discounts and trade allowances, which would negatively impact our net sales and gross margin.

Our cost of sales includes our costs to manufacture products in our own facilities, including raw material and labor costs and all overhead expenses related to production and quality control, as well as the cost to purchase components, such as plastic compact containers or plastic tubes, and semi-finished

goods, such as plastic compact containers or plastic tubes filled with product, from third-party manufacturers and inbound freight. Our recent efforts have been to directly purchase component parts from manufacturers in China, rather than purchasing them through brokers. This is expected to result in a decrease in raw material costs. Conversely, increases in the costs for inbound freight due to higher fuel costs will increase our cost of sales. On January 1, 2007, the California minimum wage will increase to $7.50 per hour and further increase to $8.00 per hour on January 1, 2008. We expect this change to increase our cost of sales by approximately $450,000 in 2007 and by approximately $300,000 in 2008. Our use of components and semi-finished goods as well as our own manufacturing facilities have allowed us to maintain a low product cost base while providing significant production flexibility.

Our selling, general and administrative expenses include all warehouse and outbound freight expenses, selling, marketing, research and development costs, finance, information technology, depreciation, amortization of intangibles, professional fees, non-cash charges for stock-based compensation and administrative and distribution facility expenses. We expect that our selling, general and administrative expenses will increase, both in absolute dollars and as a percentage of net sales, in the future as we continue to grow and incur additional expenses associated with becoming a public company, such as additional accounting expenses, costs associated with complying with the Sarbanes-Oxley Act of 2002 and salary and benefit expenses associated with additional employees.

Our business, similar to others in the cosmetic industry, is subject to seasonal variation due to the annual "sell-in" period when retailers decide how much retail space will be allotted to each supplier and the number of new and existing products to be offered in their stores. For us, this period has historically been from December through April. Sales during these months are typically greater due to the shipments required to fill the inventory at retail stores and retailers' warehouses. Retailers typically reset their retail selling space during these months to accommodate changes in space allocation to each supplier and to incorporate the addition of new products and the deletion of slow-selling items. Our net sales for the three months ended December 31, 2005 were higher than our net sales for the three months ended September 30, 2005, as a result of this seasonality. Our quarterly results of operations may fluctuate as a result of a variety of reasons including the timing of new product introductions, general economic conditions or consumer buyer behavior. In addition, results for any one quarter may not be indicative of results for the same quarter in subsequent years.

The Acquisition in November 2003 resulted in a new entity for reporting purposes. We refer to Physicians Formula prior to the Acquisition as the "Predecessor" and after the Acquisition as the "Successor." The results of the Predecessor for the period from January 1, 2003, to November 2, 2003, are not comparable to our results after the Acquisition. During the pre-Acquisition period, there was no debt, and consequently no interest expense was allocated to the results of the Predecessor. The application of purchase accounting adjustments related to the inventory step-up in the financial statements of the Successor resulted in an increase in cost of sales of approximately $1.0 million in 2003 and $0.3 million in 2004. The impact on depreciation and amortization expense resulting from the fair market value adjustment of fixed assets was immaterial. In addition, there is a $1.8 million annual expense for the amortization of intangibles with lives of 15 and 20 years, related to the valuation of our distributor relationships and our patents, respectively. This charge is reflected in our selling, general and administrative expenses. In addition, prior to the Acquisition, there was no charge allocated to us for compensation for André Pieters, our former Chief Executive Officer, who was an employee of Pierre Fabre Dermo-Cosmetique, S.A. In connection with the Acquisition, we entered into a secondment agreement with Pierre Fabre pursuant to which Mr. Pieters agreed to serve as our Chief Executive Officer through December 31, 2004, and we paid Pierre Fabre for his services. Mr. Pieters extended his secondment for three months, and he returned full-time to Pierre Fabre on March 31, 2005. Through March 31, 2005, we reimbursed Pierre Fabre for his services at a monthly rate of approximately $27,000.

The completion of this offering and the use of the proceeds from our sale of common stock in this offering, as well as the related debt repayment and refinancing, will affect our results for the current and future periods. In connection with this offering, we will repay amounts outstanding under our existing senior credit agreement and repurchase our senior subordinated notes and replace them with a new senior credit agreement, which will reduce our interest expense in the current and future periods. The refinancing will also result in a non-cash charge to interest expense for the unamortized portion of the capitalized fees and expenses related to the existing senior credit agreement and the senior subordinated notes of approximately $1.1 million and for a gain or loss related to our termination of the related interest rate collar. We expect to amend the performance-vesting options held by our senior management and certain employees to accelerate vesting of 550,781 performance-vesting options upon the completion of this offering. The performance-vesting options that do not vest and become exercisable upon completion of this offering shall vest and become exercisable in 24 equal installments over a period of two years from the date of the closing of this offering. The vesting will result in a non-cash charge, when the option agreements are amended, of approximately $8.8 million. The vesting of the options would also increase the number of our fully diluted shares outstanding by an amount that depends on the trading price of our common stock, and thus reduce our earnings per fully diluted share in future periods. In addition, we intend to pay our Chief Financial Officer a $250,000 cash bonus and $20,000 in cash bonuses to certain senior financial personnel upon completion of this offering. Finally, we anticipate incurring significant additional annual administrative costs as a result of becoming a public company. Our net income for 2005 and for the six months ended June 30, 2006 was $7.8 million and $4.0 million, respectively, and our total indebtedness as of June 30, 2006 was $65.0 million. On a pro forma basis after giving effect to this offering, the refinancing of our existing senior credit facilities, the application of the net proceeds therefrom and the Recapitalization, our net income for 2005 and for the six months ended June 30, 2006 would have been $2.3 million and $5.3 million, respectively, and our total indebtedness as of June 30, 2006 would have been $21.5 million.

The table below sets forth certain operating data expressed as a percentage of revenues for the periods indicated:

The results of operations in 2003 in this Management's Discussion and Analysis of Financial Condition and Results of Operations represent the mathematical addition of the results of our Predecessor for the period from January 1, 2003 to November 2, 2003 and our results for the period beginning on November 3, 2003 and ending on December 31, 2003. This approach is not consistent with GAAP, and may yield results that are not strictly comparable on a period-to-period basis, primarily due to the impact of certain adjustments relating to the application of purchase accounting in connection with the Acquisition (and the other factors discussed above), but we believe it is the most meaningful way to present our comparative results of operations for this period.

Net sales increased $7.7 million, or 17.8%, to $50.8 million for the six months ended June 30, 2006, from $43.1 million for the six months ended June 30, 2005. The increase was primarily attributable to continued growth in sales of our face and eye makeup products, as we continued to broaden our distribution throughout our sales channels and increase awareness through increased marketing spending. Unit volume increased by 2.1 million units, or 21.2%, to 12.2 million units for the six months ended June 30, 2006 from 10.1 million units for the same period a year ago. Net sales growth was partially offset by a reduction in subcontracted unit volume of 1.5 million units, or 99.8%, as compared to the prior period. Subcontracted units were sold under a manufacturing agreement and license with our former parent company, Pierre Fabre, which expires on November 2, 2006. New products represented 40% of our net sales for the first six months of 2006, slightly ahead of the same period a year ago when new products contributed 39% of net sales. Our distribution improved through a 6.9% increase in the number of retail stores selling our products and a 12.6% increase in the average number of stock keeping units carried per store from December 31, 2005 to June 30, 2006. Net sales for the six months ended June 30, 2005 benefited from the doubling of our retail space at Albertson's/Sav-on and Rite-Aid, as well as from new distribution at 700 K-Mart stores. Partially offsetting our net sales growth for the six months ended June 30, 2006 was an increase in our returns provision due to the discontinuation of slow selling products. We have experienced an upward trend in the rate of returns during 2006. We expect the trend to continue for the remainder of this year because of

discontinuation of underperforming products as well as increased promotional returns. Our increase in net sales was also partially offset by an increase in trade allowances that was attributable primarily to incremental spending for in-store retailer advertising and coupon expenses. During the six months ended June 30, 2006, our results included net sales of $3.5 million from our international customers, compared to $3.2 million for the six months ended June 30, 2005. International sales included subcontracted net sales under the manufacturing agreement and license with Pierre Fabre. Subcontracted net sales were insignificant for the six months ended June 30, 2006 and were $0.7 million for the six months ended June 30, 2005.

Cost of sales increased $4.4 million, or 25.8%, to $21.4 million for the six months ended June 30, 2006, from $17.0 million for the six months ended June 30, 2005. Cost of sales as a percentage of net sales was 42.1% for the six months ended June 30, 2006 compared to 39.4% for the six months ended June 30, 2005. The increase in cost of sales as a percentage of net sales was attributable to an increase in product costs of $0.6 million resulting from the temporary outsourcing of production for a new product that will be manufactured at a lower cost in-house by the end of 2006, inbound freight surcharges of $0.4 million due to higher fuel surcharges from our freight carriers and higher manufacturing labor costs of $0.4 million resulting primarily from overtime associated with our growth to meet sales demand.

We are actively addressing capacity constraints at our existing product assembly facility. On September 20, 2006 we signed a lease for approximately 37,000 square feet of additional space to expand our assembly operations and increase capacity by adding another assembly line for the fourth quarter 2006 and first quarter of 2007. We expect incremental leasing and operating expenses for our new space to impact cost of sales by $0.4 million in 2006 and $1.1 million during 2007. As part of our plan to improve assembly capacity and lower costs over the long-term, we have initiated a $1.1 million capital project to automate product assembly that will substantially increase our overall assembly capacity while decreasing our cost of sales through a reduction in direct labor costs. The project is currently scheduled for completion during the third quarter 2007.

Selling, general and administrative expenses increased $2.5 million, or 14.6%, to $19.3 million for the six months ended June 30, 2006, from $16.8 million for the six months ended June 30, 2005. This increase was primarily due to a $1.6 million increase in marketing and selling expenses, driven by a $1.2 million increase in advertising and promotions, a $0.5 million increase in variable costs, consisting primarily of a $0.4 million increase in outbound freight costs related to our sales growth, an increase in fixed costs of $0.4 million, due primarily to higher distribution costs of $0.3 million, and higher spending on research and development for new product testing of $0.1 million. Selling, general and administrative expenses decreased to 38.0% as a percentage of net sales for the six months ended June 30, 2006, from 39.0% for the same period last year, due primarily to higher net sales during the six months ended June 30, 2006.

Interest expense increased $2.5 million, or 232.3%, to $3.5 million for the six months ended June 30, 2006, from $1.1 million for the six months ended June 30, 2005. The increase in interest expense was due to the increase in average borrowings outstanding on our existing revolving credit facility, the increase in our long-term debt as a result of the Recapitalization and an increase in interest rates during the period. We expect interest expense will decrease following the offering because we will have less debt outstanding upon completion of this offering.

Other income decreased $117,000, or 99%, to $1,000 for the six months ended June 30, 2006, from $118,000 for the six months ended June 30, 2005. Other income for the six months ended June 30, 2005 was primarily attributable to interest income earned on short-term investments.

For the six months ended June 30, 2006, income tax expense was $2.6 million, representing an effective income tax rate of 38.8%, compared to income tax expense of $3.3 million, representing an effective tax rate of 39.0%, for the six months ended June 30, 2005. The effective rate differed from the statutory rates due to the effect of varying state and local taxes and certain permanent items such as extra-territorial income exclusions.

Net sales increased $16.4 million, or 26.3%, to $78.7 million in 2005, from $62.3 million in 2004. The increase was primarily attributable to growth in sales of our face and eye makeup products, as we continued to expand our distribution throughout our sales channels and increase awareness through greater spending on marketing. Unit volume increased by 1.8 million units, or 9.3%, to 21.4 million units in 2005 from 19.6 million units in 2004. In addition, we sold a greater percentage of higher-priced face powder products in 2005 as compared to 2004, which also contributed to the increase in net sales. New products represented 44.7% of net sales in 2005, up from 24.2% in 2004 due to the launch of a larger number of new products, expanded distribution and greater use of promotional programs. Our distribution improved through a 9.6% increase in the number of retail stores selling our products and a 14.4% increase in the average number of stock keeping units carried per store. Net sales in 2005 benefited from the doubling of our retail space at Albertsons/Sav-on and Rite Aid, as well as new distribution at 700 K-Mart stores. Our 2005 results included net sales of $5.3 million from our international customers, compared to $3.6 million in 2004. International sales included subcontracted net sales under a manufacturing agreement and license with our former parent company, Pierre Fabre. Subcontracted net sales were $0.8 million in 2005 compared to $0.7 million in 2004.

Cost of sales increased $7.4 million, or 29.9%, to $32.1 million in 2005, from $24.7 million in 2004. Cost of sales as a percentage of net sales in 2005 was 40.8% compared to 39.6% in 2004. The increase was primarily due to a $2.3 million increase in the write-off of obsolete inventory resulting from the decision in 2005 to discontinue distribution of a number of underperforming products. We began to implement several initiatives to improve inventory management, including identifying slow moving products at retail as early as possible to prevent overbuilding of inventories and improving the management of the sales forecasting and production planning processes. We also added dedicated analytical staff to assist in these efforts. The increase in cost of sales due to obsolescence was partially offset by the impact of favorable net changes to product costs of $1.4 million, due primarily to lower prices negotiated with suppliers for packaging components such as plastic cases for face powder and eye shadow make-up.

Selling, general and administrative expenses increased $4.1 million, or 15.2%, to $31.3 million in 2005, from $27.1 million in 2004. This increase was primarily due to higher costs associated with increased sales volumes, including a $1.7 million increase in marketing and selling expenses, driven by a $1.2 million increase in promotions and $0.3 million of higher spending on retail merchandising

fixtures, as well as a $0.7 million increase in variable costs, consisting primarily of outbound freight costs related to our sales growth. In addition, personnel expenses increased by $0.9 million, which included a one-time $0.5 million special management bonus paid upon completion of the Recapitalization, and legal fees increased by $0.2 million related to the successful resolution of several trademark-related matters in 2005. There were no financial settlements paid by any party in connection with the resolution of these trademark-related matters. We paid $0.4 million in costs for the interim services of our former chief executive officer in 2004 and $0.1 million for the first three months of 2005. As a percentage of net sales, selling, general and administrative expenses decreased to 39.7% in 2005 from 43.5% in 2004, primarily due to higher net sales in 2005.

Interest expense was $2.7 million in 2005 compared to $3.8 million in 2004. The decrease was primarily due to elimination of high-interest-bearing subordinated debt, which was paid off in November 2004 in connection with a debt refinancing and replaced with indebtedness that bears interest at a lower rate.

Other income increased $50,000, or 131.6%, to $88,000 in 2005, from $38,000 in 2004, which consisted primarily of realized and unrealized gains related to investments held as part of our nonqualified deferred compensation plans.

The provision for income taxes represents Federal, state and local income taxes. In 2005, income tax expense was $4.9 million, representing an effective income tax rate of 38.7%, compared to income tax expense of $2.6 million, representing an effective tax rate of 37.9%, in 2004. The effective rate differs from statutory rates due to the effect of varying state and local taxes and permanent items such as extra-territorial income exclusions.

Net sales increased $9.8 million, or 18.6%, to $62.3 million in 2004, from $52.6 million in 2003. The increase was primarily attributable to growth in sales of our face and eye makeup products, as we continued to expand our distribution throughout our sales channels and increase awareness through greater marketing spending. Unit volume increased by 1.0 million units, or 5.5%, to 19.6 million units in 2004, from 18.6 million units in 2003. In addition, a favorable sales mix change due to continued growth of our higher-priced face powder products also contributed to the increase in net sales. New products represented 24.2% of net sales in 2004, down slightly from 25.6% in 2003. Our distribution improved through a 3.7% increase in the number of retail stores selling our products and a 16.9% increase in the average number of stock keeping units carried per store. Our 2004 results included net sales of $3.6 million from our international customers, compared to $3.9 million in 2003. International sales included subcontracted net sales under a manufacturing agreement and license with our former parent company, Pierre Fabre. Subcontracted net sales were $0.7 million in 2004 compared to $1.7 million in 2003.

Cost of sales increased $1.8 million, or 7.8%, to $24.7 million in 2004, from $22.9 million in 2003. Cost of sales as a percentage of net sales in 2004 was 39.6% compared to 43.6% in 2003. The decline in cost of sales as a percentage of net sales was due to several factors, including favorable net changes

in product costs of $0.3 million resulting from renegotiated costs for packaging components such as plastic cases for face powders and eye shadows, an inventory step-up adjustment of $0.7 million that was related to the Acquisition, a higher rate of recovery of returned products from retailers of $0.2 million due to improved management of our product returns, and lower write-downs of $1.3 million from discontinued products in 2004. The inventory step-up adjustment resulted in an increase in the value of inventory due to the application of purchase accounting adjustments for the Acquisition. The inventory step-up increased cost of sales by $1.0 million in 2003 and a further adjustment of $0.3 million was recorded in 2004.

Selling, general and administrative expenses increased $5.8 million, or 27.4%, to $27.1 million in 2004, from $21.3 million in 2003. As a percentage of net sales, selling, general and administrative expenses increased to 43.5% in 2004 from 40.5% in 2003. This increase was primarily due to higher costs associated with increased sales volumes, including a $1.3 million increase in selling and marketing expenses driven by an increase in advertising of $1.6 million that was partially offset by a decrease in promotion and other selling expenses of $0.3 million, a $0.9 million increase in variable expenses, consisting of outbound freight costs of $0.5 million and warehouse allowances of $0.4 million, a $2.2 million increase in fixed costs, which included costs related to the hiring of a new chief financial officer and the addition of several management positions in the finance department of $0.8 million, and the fees paid to our former parent company, Pierre Fabre, after the Acquisition, including costs of $0.4 million for the interim services of our former chief executive officer in 2004, for which we agreed to reimburse Pierre Fabre. Prior to the Acquisition, there was no expense for these services. In addition, there was an increase of $0.5 million in legal fees related to the successful resolution of several trademark-related matters in 2004. There were no financial settlements paid by any party in connection with the resolution of these trademark-related matters. Amortization expense increased by $1.5 million in 2004 due to the increase in the value of intangibles with finite lives as a result of the application of purchase accounting adjustments for the Acquisition.

Interest expense was $3.8 million in 2004 compared to $0.5 million in 2003. The increase in interest expense was the result of an increase in long-term debt incurred in connection with the Acquisition. During 2003, prior to the Acquisition, there was no debt and no interest expense allocated to us.

Other income was $38,000 in 2004, which consisted primarily of realized and unrealized gains related to investments held as part of our nonqualified deferred compensation plan.

In 2004, income tax expense was $2.6 million, representing an effective income tax rate of 37.9%, compared to income tax expense of $3.0 million, representing an effective tax rate of 37.7%, in 2003. The effective rate differed from statutory rates due to the effect of varying state and local taxes and permanent items such as extra-territorial income exclusions.

Our primary cash needs are for working capital and capital expenditures. We also used cash in connection with the Recapitalization. The Recapitalization included refinancing of our then-existing senior indebtedness with our existing senior credit agreement, which consists of an amortizing $41.8 million term loan facility and a revolving credit facility of up to $15.0 million, and the issuance of $20.4 million of senior subordinated notes. We used the net proceeds of the refinancing to repay our then existing term loan facility of $29.4 million, to repurchase all of our outstanding Series A Preferred Stock (the "Preferred Stock"), which had an aggregate liquidation value of approximately $37.4 million and accrued and unpaid dividends of approximately $6.7 million, to pay a common stock dividend of $2.3 million on December 16, 2005, to pay a special bonus to holders of common stock options of $363,000 and to pay a $150,000 bonus to our Chief Financial Officer.

The following discussion and analysis of cash flows gives effect to the restatement of the unaudited consolidated statement of cash flows for the six months ended June 30, 2006 for the change in classification of the bank overdraft balance as discussed in Note 16 to the consolidated financial statements. Subsequent to the issuance of our unaudited interim consolidated financial statements as of June 30, 2006, we determined that the change in the bank overdraft balance in the consolidated statement of cash flows should be included in financing activities rather than operating activities as was previously reported.

As of June 30, 2006, we had $19,000 in cash and cash equivalents compared to $20,000 in cash as of December 31, 2005. The low level of cash reflects an increase in working capital requirements largely due to the growth of our business, higher debt service payments related to the Recapitalization and the use of cash to pay down the existing revolving credit facility on a regular basis. As of June 30, 2006, we had $10.2 million of availability under the existing revolving credit facility.

The significant components of our working capital are cash, accounts receivable and inventory, reduced by bank overdraft, accounts payable and accrued expenses. Net working capital requirements are projected to increase by $7.1 million, or approximately 103%, to $14.0 million in 2006 from $6.9 million in 2005. We anticipate that working capital requirements will increase during the fourth quarter of 2006, when we typically experience higher inventory levels as we produce new products for shipment in the first quarter of the following year. We have budgeted capital expenditures of $1.7 million for 2006, compared to $0.7 million in 2005. Capital requirements related to manufacturing include a major project to automate product assembly lines that are used to assemble products representing approximately half of our total sales in 2005. We expect this to add approximately $1.1 million to our normal level of capital expenditures, partly in 2006 and partly in 2007. We have budgeted capital expenditures of $2.5 million for 2007 for several key projects, including completion of our automated assembly line, investment in our information technology infrastructure and improvements to our warehouse distribution systems. We may also need to replace our IBM AS/400 mainframe computer to accommodate future growth at a cost we estimate at approximately $0.5 million, and implement improvements to our warehouse distribution systems at a cost of approximately $0.4 million. We are currently upgrading tube sealing and filling equipment to improve product quality. We believe that our cash flows from operations and funds from our new revolving credit facility will provide adequate funds for our working capital needs and planned capital expenditures for at least the next twelve months. No assurance can be given, however, that this will be the case.

Operating activities. Cash provided by operating activities increased $0.1 million, or 2.0%, to $4.9 million for the six months ended June 30, 2006, from $4.8 million for the six months ended June 30, 2005. The net increase in cash provided by operating activities resulted primarily from favorable changes in working capital, partially offset by lower net income.

Cash provided by operating activities increased $5.2 million, or 682.9%, to $6.0 million in 2005, from $0.8 million in 2004. The increase in net cash provided by operating activities resulted primarily from higher net income in 2005 and favorable changes in working capital, partially offset by the reduction in deferred income taxes. Our inventory turnover rate has been relatively consistent at 1.9 times per year for both 2004 and 2005, and an annualized 2.0 times per year for the six months ended June 30, 2006. Days sales outstanding increased 3.6 days, to 45.6 days in June 2006 from 42.0 days in June 2005 due primarily to the impact on our receivables of higher sales in the second quarter of this year. We had a similar experience in December 2005, when our days sales outstanding increased 9.0 days, to 70.9 days from 61.9 days in December 2004, due primarily to our sales growth during the fourth quarter of 2005. However, our twelve-month average of days sales outstanding for 2005 declined by 1.1 days, to 50.3 days in 2005 from 51.4 days in 2004. Cash provided by operating activities decreased by $7.6 million, or 90.8%, to $0.8 million in 2004, from $8.4 million in 2003. The decrease in net cash provided by operating activities resulted primarily from increased requirements for working capital in 2004, due to higher accounts receivable, inventory levels and lower net income.

Investing activities. Cash used in investing activities for the six months ended June 30, 2006 was $217,000, which was related to capital expenditures for basic replacement and upgrade of machinery and equipment. Cash used in investing activities for the six months ended June 30, 2005 of $244,000 was related to capital expenditures for basic replacement and upgrade of machinery and equipment.

Cash used in investing activities in 2005 was $743,000, which was related to basic capital expenditures for the replacement and upgrade of machinery and equipment. Cash used in investing activities in 2004 was $698,000, which was also related to basic capital expenditures for machinery and equipment, and was partially offset by the proceeds from the sale of used equipment for $24,000. We spent $273,000, $722,000 and $743,000 on capital expenditures in 2003, 2004 and 2005, respectively.

Financing activities. Cash used in financing activities was $4.7 million for the six months ended June 30, 2006, compared to cash used in financing operations of $1.3 million for the six months ended June 30, 2005. The increase in funds used in financing activities between periods primarily resulted from higher debt service related to the long-term debt and use of our revolving credit facility for working capital needs. We intend to use the proceeds from this offering to pay off the outstanding balances under our existing senior credit facilities and senior subordinated notes and replace them with a new senior credit agreement consisting of a new $15.0 million term loan facility and a new revolving credit facility providing for borrowings of up to $20.0 million.

Cash used in financing activities was $5.7 million in 2005, compared to cash used in financing activities of $3.4 million in 2004. The increase in cash used in financing activities primarily resulted from the Recapitalization. The proceeds of the existing term loan facility and existing revolving credit facility were used to pay down previous term loans of $29.4 million, to repurchase our Preferred Stock for $37.4 million, to pay a preferred stock dividend of $6.7 million and to pay a common stock dividend of $2.3 million.

In connection with this offering, we intend to replace the existing senior credit agreement and the senior subordinated notes with a new senior credit agreement that will terminate in 2011 and consist of a $15.0 million term loan facility and a revolving credit facility providing for borrowings of up to $20.0 million. The availability under the revolving credit facility will be reduced by outstanding letters of credit. We expect the lenders under the new senior credit agreement to require that borrowings be secured by liens on substantially all of the assets of Physicians Formula, Inc., including the assets of its subsidiaries.

We expect that amounts outstanding under the term loan facility and revolving credit facility will bear interest at a LIBOR Rate (as defined in the new senior credit agreement) plus 2.0% or at a Base

Rate (as defined in the new senior credit agreement) plus one-half of 1.0%. The revolving credit facility will also be subject to a commitment fee of one-quarter of 1.0% on any unused commitments.

We expect the new senior credit agreement to contain the following financial covenants: a maximum total leverage ratio; a minimum fixed charge coverage ratio; a minimum net worth requirement; and a limitation on capital expenditures (which may be no more than $3,000,000 per fiscal year).

We also expect the new senior credit agreement to contain certain additional negative covenants, including limitations on our ability to: incur other indebtedness and liens; fundamentally change our business through a merger, consolidation, amalgamation or liquidation; sell assets; pay cash dividends or pay for expenses of Physicians Formula Holdings, Inc., unless certain conditions are satisfied; make certain acquisitions, investments, loans and advances; engage in transactions with our affiliates; enter into certain agreements; engage in sale-leaseback transactions; incur certain unfunded liabilities; and change our line of business.

We expect the new senior credit agreement to require us to make mandatory prepayments with the proceeds of certain asset dispositions and upon the receipt of insurance or condemnation proceeds to the extent we do not use the proceeds for the purchase of satisfactory replacement assets.

In December 2005, in connection with the Recapitalization, Physicians Formula, Inc. entered into a senior credit agreement governing the existing credit facilities with a syndicate of banks. The existing senior credit agreement provides for a $41.8 million term loan facility and a revolving credit facility providing for borrowings of up to $15.0 million. Availability under the existing revolving credit facility is reduced by outstanding letters of credit. Amounts outstanding under the existing term loan facility and existing revolving credit facility bear interest at a LIBOR Rate (as defined in the credit agreement) or a Base Rate (as defined in the credit agreement), plus an applicable margin as set forth in the credit agreement.

The existing revolving credit facility terminates on December 16, 2010 and is subject to a commitment fee of one-quarter of 1% on any unused commitment. Amounts outstanding under the existing term loan facility are due in quarterly payments of $1.0 million starting March 31, 2006 and increasing to $2.5 million through December 16, 2011. Physicians Formula, Inc. is required to make additional prepayments if at the end of any fiscal year on or after December 31, 2006 there is excess cash flow (as defined in the credit agreement). Borrowings under the existing senior credit agreement are secured by liens on substantially all of our assets and are subject to various financial and non-financial covenants, including a senior leverage ratio, a total leverage ratio, a fixed charge coverage ratio and a minimum EBITDA. Our principal subsidiary, Physicians Formula, Inc., is prohibited from paying dividends to us under the terms of the existing senior credit agreement subject to exceptions for certain expenses. Physicians Formula, Inc. was in compliance with all financial and other covenants imposed by our existing senior credit agreement as of June 30, 2006.

As of December 31, 2005, $41.8 million was outstanding under the existing term loan facility, and Physicians Formula, Inc. had borrowings of $8.8 million outstanding under the existing revolving credit facility. Availability under the revolving credit facility totaled $6.2 million at December 31, 2005. The amount outstanding under the existing revolving credit facility varies daily as receivable receipts are applied to repay outstanding amounts as they are received and we borrow additional amounts as needed for working capital purposes. As of December 31, 2005, the term loan facility bore interest at a rate of 8.25% per annum and the existing revolving credit facility bore interest at a rate of 9.25% per annum. At December 31, 2005 and 2004, there were no outstanding letters of credit.

revolving credit facility bore interest at a rate of 10.25% per annum. At June 30, 2005 and 2006, there were no outstanding letters of credit.

Also in December 2005, in connection with the Recapitalization, Physicians Formula, Inc. issued $20.4 million of senior subordinated notes. The senior subordinated notes bear cash interest at a fixed rate of 12%, payable quarterly in arrears on the accrued principal balance, plus payment-in-kind interest at a fixed rate of 1.5%, payable quarterly in arrears. The senior subordinated notes mature on December 16, 2012 and the notes issued as payment-in-kind interest mature on May 16, 2013.

As of December 31, 2005, $20.4 million, which includes accrued interest of $13,000, was outstanding under the senior subordinated notes and as of June 30, 2006, $20.5 million, which includes accrued interest of $0.1 million, was outstanding under the senior subordinated notes. We intend to repay the senior subordinated notes with a portion of the net proceeds of this offering.

We capitalized $1.2 million of costs that we incurred in connection with the existing senior credit agreement and senior subordinated notes and have included these costs in other assets on the consolidated balance sheet. We are amortizing these costs over the life of the existing senior credit facilities as an additional component of interest expense. We will expense the unamortized amount of these costs as interest expense upon the refinancing of the existing senior credit facilities at the time of the closing of this offering.

The following table reflects our contractual obligations as of June 30, 2006, on a pro forma basis giving effect to this offering, the refinancing of our existing senior credit facilities and the application of the net proceeds therefrom:

We do not have any relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which would have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. In addition, we do not engage in trading activities involving non-exchange traded contracts that rely on estimation techniques to calculate fair value. As such, we are not exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in such relationships.

Our consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the U.S., which require us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure as of the date of our financial statements. On an ongoing basis, we evaluate our estimates and judgments, including those related to revenue, returns, trade allowances, inventories, goodwill and other intangible assets, and income taxes. We base our estimates and judgments on historical experience and on various other factors that we believe to be reasonable under the circumstances, the results of which form the basis of our judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results or changes in the estimates or other judgments of matters inherently uncertain that are included within these accounting policies could result in a significant change to the information presented in the consolidated financial statements. We believe that the estimates and assumptions are among those most important to an understanding of our consolidated financial statements contained in this prospectus.

We consider certain accounting policies related to revenue recognition, inventory valuation, goodwill and other intangible assets, share-based compensation and income taxes to be critical policies due to the estimates and judgments involved in each.

Our revenues are derived principally from direct sales to retailers and wholesalers. Our standard arrangement for our customers includes a valid purchase order or contract with no customer acceptance provisions. We recognize revenues from sales of products when:

Sales are reported on a net sales basis, which is computed by deducting from gross sales a reserve for product returns, which includes actual returns to date and an amount established for anticipated product returns, as well as trade allowances. Our practice is to accept product returns from retailers only if properly requested, authorized and approved. In accepting returns, we typically provide a credit to the retailer against accounts receivable from that retailer.

Allowances for estimated returns are provided for when related revenue is recorded. We base our estimates on historical rates of product returns and outstanding returns not yet received from customers. In the past, returns provisions have been adjusted higher or lower during the course of a fiscal year depending on actual results to date and anticipated returns for the remainder of a year. Experience has shown a relationship between gross sales and sales returns in the subsequent period, as well as a consistent pattern of returns due to the seasonal nature of our business. In addition, as necessary, specific accruals may be established for known or anticipated events that we have considered, and will continue to consider, including, but are not limited to, the solvency of our customers, store closings by retailers, changes in the retail environment and our decision to continue to support new and existing products.

Actual returns in any future period are inherently uncertain and thus may differ from our estimates. If actual returns exceed reserves, we would need to reduce our revenues at the time of such determination. We have not experienced any material differences between the allowances for estimated returns and actual returns.

We offer trade allowances such as rebates, price protection, coupons and other incentives to customers in the normal course of business. Accruals for these allowances are provided for based on estimates and historical experience and are recorded as a reduction of net sales when the related revenue is recorded. We have not experienced any material differences between the trade allowance accruals and actual trade allowances.

Inventories are stated at the lower of average cost or market. Cost is determined by the first-in, first-out method.

We make ongoing estimates relating to the net realizable value of inventories, based on our assumptions about future demand and market conditions. Slow moving and obsolete inventories are identified based on historical trends, sales projections and future known or anticipated events. When inventory is identified as slow moving or obsolete, we record an inventory write-down equal the difference between the cost of the inventory and its estimated market value. Estimated market value is determined based the amounts we expect to recover under our arrangement with a third-party liquidator. This write-down is recorded as a charge to cost of sales. We have not experienced any material differences between write-downs and actual results.

Goodwill represents the excess of the purchase price over the fair value assigned to the net tangible and specific intangible assets acquired in business combinations. In accordance with Statement of Financial Accounting Standards ("SFAS") No. 142, Goodwill and Intangible Assets, goodwill is not amortized and is tested for impairment annually, or whenever events or indicators of impairment occur between annual impairment tests. To apply SFAS No. 142, a company is divided into separate "reporting units," each representing groups of activities that are separately managed. For this purpose, we have one reporting unit. The first step of the goodwill impairment test compares the fair value of a reporting unit with its carrying amount, including goodwill. The fair value of goodwill is determined using the income approach, which focuses on the income-producing capability of an asset, measuring the current value of the asset by calculating the present value of its future economic benefits such as cash earnings, cost savings, tax deductions, and proceeds from disposition. Value indications are developed by discounting expected cash flows to their present value at a rate of return that incorporates the risk-free rate for the use of funds, the expected rate of inflation and risks associated with the particular investment. If the carrying amount of a reporting unit exceeds its fair value, the second step of the goodwill impairment test is performed to measure the amount of impairment loss, if any. The second step of the goodwill impairment test compares the implied fair value of reporting unit goodwill with the carrying amount of that goodwill. The implied fair value of goodwill is determined in the same manner as the amount of goodwill recognized in a business combination is determined. If the carrying amount of reporting unit goodwill exceeds the implied fair value of that goodwill, an impairment loss is recognized in an amount equal to that excess. The Company has not recorded any goodwill impairment charges as a result of this annual process.

Other indefinite-lived assets consist of trade names and are not amortized as they are considered an indefinite-lived intangible asset. Trade names are tested for impairment annually, or whenever events or indicators of impairment occur between annual impairment tests. To determine the fair value of the trade names, we use a variation of the income approach called the royalty savings approach. There are many assumptions and estimates used that directly impact the results of the testing, including a reasonable royalty rate, estimated future revenues attributable to the trade names, cost of goods sold, selling, general and administrative expenses, capital charges, tax rates and a useful life. It is management's intent to leverage the trade names indefinitely into the future. The Physicians Formula trade name has been used since 1937 and is a recognized brand within the cosmetics industry.

We have the ability to influence the outcome and ultimate results based on the assumptions and estimates we choose. To mitigate undue influence, we use industry-accepted valuation models and set criteria that are reviewed and approved by senior management. Other intangible assets consist primarily of patents and distributor relationships. Patents and distributor relationships are amortized over their estimated useful lives of 15 and 20 years, respectively. Intangible assets related to patents and distributor relationships are reviewed for impairment whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable. To determine the fair value of these intangible assets we use a combination of the royalty savings approach and the income approach. There are many assumptions and estimates used that directly impact the results of the testing. For example, estimated future revenues attributable to the patents and distributor relationships in existence at the time of acquisition, cost of goods sold, selling, general and administrative expenses, capital charges, tax rates and useful lives. Management estimated the useful life of the patents on the base technology that has been in existence for many years and is expected to continue through the estimated useful life and the useful life of the distributor relationships based on historical attrition. We have the ability to influence the outcome and ultimate results based on the assumptions and estimates we choose. To mitigate undue influence, we use industry-accepted valuation models and set criteria that are reviewed and approved by senior management.

On January 1, 2006, the Company adopted SFAS No. 123 (revised 2004), Share-Based Payment ("SFAS No. 123R") using the prospective method. Under the prospective method, those nonpublic companies that used the minimum value method of measuring equity share options and similar instruments for either recognition or pro forma disclosure purposes under this statement will apply SFAS No. 123R prospectively to new awards and to awards modified, repurchased, or cancelled after January 1, 2006. We will continue to account for any portion of awards outstanding at December 31, 2005 using the accounting principles originally applied to those awards which were the provisions of Accounting Principles Board ("APB") Opinion No. 25, Accounting for Stock Issued to Employees, and its related interpretive guidance. Under SFAS No. 123R, share-based payments ("SBP") awards result in a cost that will be measured at fair value on the awards' grant date, based on the estimated number of awards that are expected to vest. Compensation cost for awards that vest would not be reversed if the awards expire without being exercised. The adoption of SFAS No. 123R did not have an impact on the Company's consolidated financial statements as no options have been granted or modified since January 1, 2006. The impact on the Company's financial statements on a go-forward basis will depend upon the level of future SBP grants or modifications of existing stock option awards.

The estimation of stock awards that will ultimately vest requires judgment, and to the extent actual results differ from our estimates, such amounts will be recorded as a cumulative adjustment in the period estimates are revised. We consider several factors when estimating expected forfeitures, such as types of awards. Actual results may differ substantially from these estimates. Expected volatility of the stock will be based on companies of similar growth and maturity and our peer group in the industry in which we do business because we do not have sufficient historical volatility data for our own stock. The expected term of options granted is derived from the output of the option valuation model and represents the period of time that options granted are expected to be outstanding. In the future, as we gain historical data for volatility in our own stock and the actual term employees hold our options, expected volatility and expected term may change which could substantially change the grant-date fair value of future awards of stock options and, ultimately, the expense we record.

We account for income taxes in accordance with SFAS No. 109, Accounting for Income Taxes. This statement establishes financial accounting and reporting standards for the effects of income taxes that result from an enterprise's activities during the current and preceding years. Our historical tax attributes were carried forward as a result of the Acquisition. Deferred income tax assets and liabilities are computed annually for differences between the financial statements and income tax bases of assets and liabilities. Such deferred income tax asset and liability computations are based on enacted tax laws and rates applicable to periods in which the differences are expected to reverse. A valuation allowance is established, when necessary, to reduce deferred income tax assets to the amount expected to be realized. The long-term deferred income taxes primarily relate to the intangible assets recorded as part of the Acquisition.

As of June 30, 2006, we have current net deferred income tax assets of $2.6 million and non-current net deferred income tax liabilities of $22.6 million. Future earnings, more likely than not, are expected to be sufficient for the realization of our deferred tax assets.

In November 2004, the FASB issued SFAS No. 151, Inventory Costs. SFAS No. 151 requires that allocation of fixed-production overhead to the costs of conversion be based on the normal capacity of the production facilities and unallocated overhead be recognized as an expense in the period in which they are incurred. In addition, other items such as abnormal freight, handling costs, and amounts of

wasted materials require treatment as current-period charges rather than a portion of the inventory cost. SFAS No. 151 is effective for fiscal years beginning after June 15, 2005. Adoption of SFAS No. 151 did not have a significant impact on our consolidated financial statements.

In May 2005, the FASB issued SFAS No. 154, Accounting Changes and Error Corrections, which replaces APB Opinion No. 20, Accounting Changes, and SFAS No. 3, Reporting Accounting Changes in Interim Financial Statements. SFAS No. 154 applies to all voluntary changes in accounting principles and requires retrospective application (a term defined by the statement) to prior periods' financial statements, unless it is impracticable to determine the effect of a change. It also applies to changes required by an accounting pronouncement that does not include specific transition provisions. SFAS No. 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. The adoption of SFAS No. 154 did not have an impact on our consolidated financial statements.

In March 2005, the FASB issued FASB Interpretation No. ("FIN") 47, Accounting for Conditional Asset Retirement Obligations. FIN 47 clarifies the term "conditional asset retirement obligation" as defined in SFAS No. 143, Accounting for Asset Retirement Obligations, and requires an entity to recognize a liability for the fair value of a conditional asset retirement obligation when incurred if the fair value of the liability can be reasonably estimated. Additionally, FIN 47 clarifies when an entity would have sufficient information to reasonably estimate the fair value of an asset retirement obligation. The Company adopted FIN 47 during 2005, and it did not have a significant impact on the accompanying consolidated financial statements.

In November 2005, the FASB issued Staff Position No. SFAS 123(R)-3, Transition Election Related to Accounting for the Tax Effects of Share-Based Payment Awards ("FSP 123R-3"). The Company has elected to adopt the alternative transition method provided in FSP 123R-3 for calculating the tax effects of stock-based compensation under SFAS No. 123R. The alternative transition method includes simplified methods to establish the beginning balance of the additional paid-in-capital pool ("APIC pool") related to the tax effects of stock-based compensation, and for determining the subsequent impact on the APIC pool and consolidated statements of cash flows of the tax effects of stock-based compensation awards that are outstanding upon adoption of SFAS No. 123R.

In June 2006, the FASB issued FIN No. 48, Accounting for Uncertainty in Income Taxes. FIN 48 prescribes a more likely than not threshold for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. This Interpretation also provides guidance on derecognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties associated with tax positions, accounting for income taxes in interim periods, and income tax disclosures. This Interpretation is effective as of January 1, 2007. We are currently evaluating the impact of FIN 48 on our consolidated financial statements.

As discussed under "Business," we have environmental liabilities at our City of Industry facility. These are of various kinds, involving both onsite and regional groundwater contamination. We also have indemnities that have covered, and that we expect will continue to cover, most of the environmental liabilities. The indemnities were given to us by prior owners of the business, by a former operator of the facility and its insurer, by a prior owner's successor, and by a company with which we entered into a settlement indemnifying us for further regional groundwater contamination liabilities. Based on our past dealings with these entities and the nature of their contractual commitments, we expect that they will continue to indemnify most of our environmental liabilities. Some of the entities could contest a future indemnification demand we could make for some aspects of our potential

environmental liabilities. We believe all of the entities are financially able to satisfy their indemnity obligations to us.

We pay our overseas suppliers and third-party manufacturers in U.S. dollars. A decrease in the value of the euro and the Chinese yuan relative to the U.S. dollar could result in higher cost of sales due to unfavorable currency exchange rates fluctuations. The volatility of the applicable rates and prices are dependent on many factors that cannot be forecast with reliable accuracy. Our current reliance on foreign suppliers for many of the raw materials and components used to produce our products makes it possible that our operating results may be affected by fluctuations in the exchange rate of the currencies of our suppliers. We do not have any foreign currency hedges.

We are exposed to interest rate risks primarily through borrowings under our revolving loan arrangement and term loans. Interest on these borrowings is based upon variable interest rates. Our weighted-average borrowings outstanding under the revolving loan arrangement and term loans during the six months ended June 30, 2006 was $47.8 million and the weighted-average interest rate in effect at June 30, 2006 was 9.36%. The interest rate risk is mitigated by an interest rate collar that we entered into in March 2006. This agreement has a notional amount of $21,000,000 and expires in March 2008. The agreement establishes a floor interest rate of 4.05% and a cap interest rate of 5.6%. Based on the foregoing, a hypothetical 1% increase or decrease in interest rates would have resulted in a $239,000 change to our interest expense in the six months ended June 30, 2006.

Our monetary assets, consisting primarily of cash and receivables, are not significantly affected by inflation because they are short-term in nature. Our non-monetary assets, consisting primarily of inventory, intangible assets, goodwill and prepaid expenses and other assets, are not currently affected significantly by inflation. We believe that replacement costs of equipment, furniture and leasehold improvements will not materially affect our operations. However, the rate of inflation affects our cost of sales and expenses, such as those for employee compensation, which may not be readily recoverable in the price of the products offered by us.

We position ourselves as a "masstige" brand within the U.S. mass market channel of the cosmetics industry, which generated $4.8 billion in annual retail sales in 2005 based on Euromonitor data. Our primary product categories are face and eye makeup. We are one of the fastest growing cosmetics brands in the mass market prestige, or "masstige," market, as we define it, with 25% and 21% growth rates over the prior year periods, based on ACNielsen data for the 52 weeks and 12 weeks ended September 9, 2006, respectively. Based on ACNielsen data, our share of the masstige market at food, drug and mass volume retailers other than Wal-Mart was 6.9% and 7.2% for the 52 weeks and 12 weeks ended September 9, 2006, respectively.

The beauty care industry, which includes cosmetics, skin care products, fragrances, hair care products and sun care products, generated retail sales of $159.9 billion globally and $31.8 billion in the U.S. in 2004, based on Euromonitor data. Cosmetics, which include face makeup, eye makeup, lip products and nail products, generated retail sales of $8.1 billion in the U.S. in 2005, based on Euromonitor data. We compete primarily in the face makeup and eye makeup cosmetics categories.

The Rise of Masstige Products. The cosmetics category can be divided into prestige cosmetics, typically sold through department stores and high-end specialty retailers, and mass market cosmetics, typically sold through food, drug and mass volume retailers. Over the last 10 years, retailers and consumers have begun to focus on a new category within mass market cosmetics called "mass market prestige," or masstige. Manufacturers of masstige cosmetics have focused on designing products that are similar in quality to prestige cosmetics, but are targeted to a broader market through mass volume retailers (such as Target and Wal-Mart), drug stores (such as CVS and Walgreens) and food retailers (such as Albertsons). Masstige cosmetics are sold at prices higher than traditional mass market cosmetics products but lower than prestige cosmetics. We believe the combination of high-quality

products and more affordable price points has made the masstige market appealing to a wide range of consumers.

Demand for Functional Products. Historically, the cosmetics industry has emphasized fashion-oriented products. We believe that today's consumers have gained a better understanding and awareness of preventive and proactive skincare treatments, which has increased demand for functional solutions. We believe that this trend has been driven in part by manufacturers' growing focus on educational marketing in both advertising and in-store displays.

Changing Demographic Trends. We believe the rising average age of the American population, coupled with an increasing desire to maintain a youthful appearance, generates a demand for beauty products that address specific cosmetic needs. In addition, as the ethnic population of the U.S. continues to grow, beauty care manufacturers and retailers are enhancing their efforts to provide solutions for consumers with a wide range of skin tones.

Differentiated Products with Broad Consumer Appeal. We market a broad selection of functional cosmetics that address everyday skin imperfections, in contrast to traditional cosmetics that primarily address changing fashion trends. One of our core areas of expertise is color correction, which involves the use of opposite colors to neutralize skin imperfections, such as under-eye circles, red blemishes, scars or other skin discolorations. We appeal to a broad consumer base by selling products offering similar quality and benefits as those sold in department stores and high-end specialty retailers at more affordable prices.

Product Innovation. We consider ourselves a leading product innovator. We have a history of successfully developing new and innovative products and quickly introducing them to the mass market channel. In 1997, we introduced multi-colored face powder to the mass market channel with the launch of Powder Palette®, which continues to be one of our top-selling products today. Other examples of innovative product launches include Concealer Twins® concealers, Baked Collections® eye shadows and Magic Mosaic® face powders. Our Mineral Wear® face powder, which we launched in 2005, was the first pressed and multi-colored, mineral face powder sold in the mass market channel. Over the last three years, we have introduced an average of 50 new products each year. Our top three retailer customers stocked, on average, over 90% of our new product launches in 2006.

Strong Quality Perception and Market Positions. We are a leading cosmetics brand in the mass market channel, with a rapidly growing and loyal consumer base. In a 2005 study commissioned by us, respondents who were aware of a brand were asked to rank their perception of that brand's quality. We tied for the highest perceived brand quality among masstige cosmetic brands. We support our brand with national advertising in leading women's magazines, continuous product innovation and attractive point-of-purchase merchandising. Please refer to "—Market Share" for a more detailed discussion.

Compelling Proposition to Retailers. We believe there is significant and growing demand for our products from key retailers within the mass market channel. Our innovative, high-quality products sell at premium price points and generate above-average return on investment for retailers. Our brand enjoys broad consumer appeal across different age groups and ethnicities and attracts consumers who tend to be affluent. We believe consumer demand for our products has motivated our retailer customers to increase the number of stores in which they sell our products and to increase our assigned shelf space within their stores. In September 2005, we were awarded the Beauty Supplier of the Year Award by the CVS drugstore chain, and in September 2003, we were awarded the Best Sales to Inventory Ratio for Cosmetics by Wal-Mart.

Flexible, Low-Cost Business Model. We maintain a flexible, low-cost business model that allows us to rapidly change production schedules, adopt new technologies and switch to lower-cost suppliers. We manufacture or assemble substantially all of our products. We do not have long-term contracts with our suppliers but instead purchase components and semi-finished goods from third-party suppliers on an as-needed basis. Our flexible supply chain and manufacturing capabilities increase our speed-to-market for new product launches and allow us to provide high levels of service to retailers.

Experienced Management Team. Our senior management team has considerable experience and expertise, with an average of 19 years of experience in the cosmetics industry. Ingrid Jackel, our Chief Executive Officer, and Jeff Rogers, our President, have been with Physicians Formula since 1997 and 1991, respectively. The recent addition of Joseph J. Jaeger, who has over 24 years of cosmetics company experience, as Chief Financial Officer in 2004 has enabled the senior management team to continue to manage the business and its objectives.

We intend to continue to increase our market share and to grow our business by pursuing the following strategies:

Continue to Develop and Introduce New Products. Over the last three years, we have introduced an average of 50 new products each year, and we intend to introduce a significantly greater number of new products going forward. Our product development team employs a 12-month product development process that incorporates technological advances as well as our core industry knowledge and awareness of global trends. Building on our face and eye makeup expertise, we continue to target under- developed categories to offer consumers innovative and visually appealing products for specific yet common cosmetic needs. We believe our problem-solution approach creates an opportunity to extend new product appeal beyond the life cycles of traditional color cosmetics.

Further Penetrate Existing Retailers and Channels of Distribution. We believe there are many opportunities to grow our sales to existing retailer customers and to expand our customer base by:

The following table sets forth our estimates of our total distribution, measured by stores multiplied by stock keeping units, or "SKUs," from 2002 to 2006:

Physicians Formula Store and SKU Count
	2002	2003	2004	2005	2006
Total U.S. Stores	16,600	19,100	19,800	21,700	23,200
Average SKUs per Store	83	89	104	119	134
Total Distribution (SKUs times Stores)	1.4 million	1.7 million	2.1 million	2.6 million	3.1 million

Expand into Adjacent Categories with Innovative Products. We believe our reputation for developing innovative, problem-solution products creates opportunities for us to expand into cosmetics categories

in which we do not currently have a significant presence. Our current product lines address only approximately half of the cosmetics categories. We plan to capitalize on our goodwill with retailers and our innovation expertise to expand not only in our current product categories, but also into adjacent cosmetics categories, such as lip and nail. In conjunction with our expansion into adjacent categories, we intend to use cost-effective and integrated marketing strategies in advertising, public relations, promotions, packaging and pricing.

Expand into New Channels and Increase International Presence. We are actively seeking to expand into new sales channels in order to reach a broader market. We are currently testing sales of a new brand called professional formula on a home shopping television channel. We also intend to expand our presence in our existing foreign markets and in foreign markets not currently served by Physicians Formula.

Continue to Identify Opportunities for Operating Margin Improvement. We strive to improve our low-cost structure by pursuing cost saving opportunities in the areas of product assembly automation and direct sourcing of components. We intend to invest in an automated assembly line in the near future.

We develop, manufacture and market a broad selection of products in various cosmetics categories. The following table sets forth the core categories in which we compete and selected examples of products we manufacture within those categories.

Face makeup. The face makeup category is our largest category, accounting for approximately 71% of our net sales in 2005. We divide this category into face powders, bronzers, concealers, face color (blush) and foundation. Our face powders and bronzers typically address minor imperfections and require a one-step application. Our concealers and neutralizers use color correction to address more significant imperfections, such as under-eye circles, blemishes, scars, birthmarks and post-cosmetic surgery. Our compact and liquid foundations address uneven skin tone and provide skin protection.

Face powders can be used over foundation or alone, to minimize shine, discolorations and imperfections, creating a smoother, more even skin tone. Based on ACNielsen data for the 12 weeks ended September 9, 2006, we are a leader in the face powders category with an approximate 38% share in the masstige market, as we define it, and our share has increased approximately 5.4 percentage points over the prior-year period. We also currently market one of the best selling face powders in the masstige market. Two examples of our face powder products are Powder Palette®, a multi-colored face

powder based on color correction principles, and Mineral Wear®, a pressed and multi-colored mineral face powder developed for sensitive and breakout-prone skin.

Bronzers enhance skin tone to provide a "sunkissed" look without the damaging effects of the sun. In 1997, we introduced bronzers, a product formerly offered primarily by department stores for the summer season, to the mass market channel, and have since expanded our product offering to include a full, year-round bronzer selection. Based on ACNielsen data for the 12 weeks ended September 9, 2006, we are a leader in the bronzers category with an approximate 68% market share in the masstige market, as we define it. Our bronzers include Baked Bronzer®, a wet/dry bronzer baked on Italian terra cotta tiles launched in 2004, Solar Powder, a multi-colored bronzer with SPF20 launched in 2005 and Shimmer Strips, a multi-colored, shimmering bronzer launched in 2006.

Foundations, with face powders or alone, provide all over coverage and minimize uneven skin tone. Two examples of our foundation products are Mineral Wear®, a foundation designed to reduce skin irritation and breakout, and Beauty Spiral®, a light-coverage foundation designed to provide a brightening effect. We intend to expand in foundation, which is one of the biggest cosmetics categories.

We introduced our concealing correction tools to the mass market channel in 1993, and have continued to introduce new concealing correction products. Two examples of our concealer products are Concealer Twins® and Covertoxten50^TM. We currently have a broad range of yellow, green and flesh tone concealers aimed at correcting skin imperfections, from dark under-eye circles to red blemishes, scars, birthmarks or post-cosmetic surgery discolorations.

We offer powder and cream blushes that contour the face and accentuate cheekbones with soft color. In 2001 we introduced Planet Blush® and have since expanded in this category. Based on ACNielsen data for the 12 weeks ended September 9, 2006, we had an approximate 17% share in blush in the masstige market, as we define it, and our share has increased approximately 1.2 percentage points over the prior-year period.

Eye makeup. The eye makeup category is our second largest category, accounting for approximately 25% of our net sales in 2005. The category consists of four categories such as eye shadows, eye liners, brow makeup and mascara. Our eye makeup includes Baked Collection®, a wet/dry eye shadow trio, Eye Definer Felt-Tip Eye Marker, Fineline® Brow Pencil and Lash-in-a-Tube® mascara. Based on ACNielsen data for the 12 weeks ended September 9, 2006, we had an approximate 8% share of the masstige market in each of the brow makeup and eye shadow categories. We intend to offer more eye makeup products if we are able to increase our space in retail stores.

Other. We introduced Plump Palette® Plumping Lip Color in 2005. We plan to offer new lip products, applying the same level of innovation and functionality to the category as we do in our core categories. All other categories accounted for approximately 4% of our net sales in 2005.

The following table sets forth the market position and approximate share, based on retail sales, of our products in selected categories within the masstige market, as we define it, based on ACNielsen data for the 52 weeks ended September 9, 2006 and 12 weeks ended September 9, 2006.

		12 Weeks Ended September 9, 2006		52 Weeks Ended September 9, 2006
		*Masstige* Ranking⁽²⁾		*Masstige* Share⁽³⁾		*Masstige* Ranking⁽²⁾		*Masstige* Share⁽³⁾
Face
	Face Powders		1		38	%	1		35	%
		Bronzers⁽¹⁾		1		68	%	1		69	%
	Concealers		4		17	%	3		19	%
	Blushes		3		17	%	3		16	%
	Foundations		7		1	%	7		1	%
Eye
	Eye Shadows		4		8	%	4		10	%
	Eye Liners		4		7	%	4		7	%
	Brow Makeup		4		8	%	4		9	%
	Mascaras		6		2	%	6		2	%

The cosmetics industry is highly competitive. We compete on the basis of brand awareness, product functionality, design, quality, pricing, marketing, order fulfillment and delivery. Our competitors include a number of multinational manufacturers, some of which are larger and have substantially greater resources than we do, and which may therefore have the ability to spend more aggressively on advertising and promotion and have more flexibility to respond to changing business and economic conditions. Our products also compete with similar products sold in prestige channels such as department stores, high-end specialty retailers, door-to-door, through television and infomercials or through mail-order or telemarketing by representatives of direct sales companies. Our principal competitors in the masstige market, as we define it, include L'Oréal S.A. (L'Oréal), Revlon, Inc. (Revlon, Vital Radiance and Almay), The Procter & Gamble Company (Max Factor) and Johnson & Johnson (Neutrogena).

We currently sell our products in approximately 23,200 stores in the U.S. to over 70 different retailers in the food retail, drug chain, mass volume, specialty retail and wholesale channels. We also sell our products internationally. Our top ten U.S. customers represented approximately 86% of our gross sales in 2005. Sales to Wal-Mart, CVS, Walgreens and Target accounted for an aggregate of 66% of our gross sales for the year ended December 31, 2005, with sales to each of these customers accounting for greater than 10% of our gross sales for the year ended December 31, 2005.

We do not enter into long-term or exclusive contracts with our customers. Sales to our customers are generally made pursuant to purchase orders. We seek to enhance our customer relationships by regularly updating our product offering, delivering our products on time and providing consistent marketing support, category management services and customized trade allowance programs. Our customers expect quick response times on standard orders, and we do not have a material order backlog.

We entered the Australian market in 1994 and the Canadian market in 1998. Australia and Canada represented approximately 6% of our net sales in 2005.

We introduce a significant number of products each year and believe it is critical to our continued growth that we continue to do so. We seek to be first-to-market in the mass market channel with many of our products.

Our new product development team consists of marketing, research and development, packaging, engineering and global sourcing professionals. Our team employs a 12-month product development process that incorporates our core industry knowledge, awareness of global trends and technological advances and sensitivity to retail needs. Members of our new product development team attend the principal industry trade shows in the U.S., Europe and Asia. We spent $360,000, $462,000, $477,000 and $315,000, on research and development in 2003, 2004, 2005 and the six months ended June 30, 2006, respectively.

We believe we are broadly recognized as a leading innovator in the masstige market. Our products have received awards and editorial recognition, including "Favorite Concealer" (with four others) by Child Magazine in September 2004, "Best Liquid Eyeliner" by SELF magazine in May 2006 and "Beauty Editors' Drugstore Favorite" in Glamour magazine in May 2006.

We position ourselves as a masstige cosmetics company and market our products to consumers in the U.S. mass market channel and other channels outside the U.S. Our consumer marketing includes print and television advertising as well as point-of-sale merchandising, including displays, promotions and samples and non-traditional advertising, such as bus sides and taxi tops.

Our advertising strategy includes print in major beauty or women services publications in the U.S. and Canada, spot television in our strongest markets, the Times Square Videotron in New York City, and free standing inserts in Sunday newspapers. We feature differentiated and iconic images in our print campaigns and lighthearted, situational television commercials.

We take a proactive approach with our retailer customers. Members of our sales team maintain constant communication with their accounts and visit our customers frequently to discuss recent point-of-sale data and trends. In addition, the sales team regularly reviews recent performance, new product initiatives and opportunities for additional space and distribution. Our sales team provides the

marketing department with market information and customer feedback, works closely with our marketing department in developing customized advertising and promotional programs and reviews estimates of demand for the production planning process.

We maintain a web site at www.physiciansformula.com that features current product and promotional information to educate and inform consumers about our products. Our web site is updated regularly to stay current with our new product offerings.

We design our retail selling space layout and provide retailers with permanent fixtures and point-of-purchase displays to emphasize a strong, consistent message to consumers. We also design most of our primary and secondary packaging. Primary packaging includes compacts, jars, tubes and pencils and secondary packaging includes boxes, blister packaging and clam-shell packaging in which our products are sold. We believe our uniquely designed product displays and packaging provide an immediate visual impact while serving as an important merchandising, communication and education tool.

We purchase raw materials, components, such as plastic compact containers, plastic tubes or brushes, and semi-finished goods, such as plastic compact containers or plastic tubes filled with product, from foreign and U.S. suppliers. Eight of our top 15 suppliers, which includes U.S. brokers that purchase on our behalf, are located in Europe or Asia. These eight foreign suppliers represented approximately 58% of our purchases of raw materials, semi-finished goods and components in 2005. We purchase a significant portion of our powders from suppliers in Italy and our components from suppliers in China. Our suppliers range from small family-owned businesses to large multinational corporations. We maintain relationships with a broad base of manufacturers in an effort to utilize those with the latest technologies and highest quality standards and to benefit from their knowledge of the newest manufacturing techniques. We recently implemented a strategy that enables us to source components directly from Asian manufacturers, thereby eliminating a broker mark-up.

We generally do not have long-term or exclusive agreements with our suppliers. We do not have long-term contracts with our suppliers but instead purchase raw materials, components and semi-finished goods from third-party suppliers on an as needed basis. We maintain our supplier relationships on arms-length terms. We have not experienced any difficulty obtaining raw material, components or semi-finished goods and we believe we currently have adequate sources for our anticipated future production needs. We believe we have good relationships with our suppliers and that there are alternative sources in the event that one or more of these suppliers is unavailable. We continually review our needs against the capacity of our suppliers to ensure that we are able to meet our production goals, manage costs and operate efficiently.

We manufacture our products at two facilities located in City of Industry, California, which is 20 miles east of Los Angeles and at a temporary manufacturing facility in Irwindale, California. The adjoining facilities in City of Industry are approximately 25,000 and 20,000 square feet, respectively, and are both leased under a five-year contract that expires in December 2007. The Irwindale facility is approximately 37,000 square feet and is leased under a short-term lease expiring in April 2007. Our manufacturing consists of compounding and assembly. Currently, our compounding process is manual and requires highly skilled labor for weighing materials and compounding materials. We rely on four assembly lines in our main assembly area. We intend to invest in an automated assembly line in the near future that we believe will reduce labor cost per unit while increasing capacity.

We distribute our products from a 62,000 square foot distribution facility in Azusa, California, which is 24 miles east of Los Angeles. This facility is leased under a five-year contract that expires in December 2007.

We have also negotiated the use of space at a third-party warehousing company to handle fluctuations in our inventory levels, which are significantly greater during the first and fourth quarter of each year. During peak periods, we rely on third-party logistics providers to ship some of our products to our retailer customers.

The major trademark used in our business is Physicians Formula, with many of our products sold under this brand. We have registered or applied to register many of our product trademarks in the United States. We have also registered the Physicians Formula trademark in over 40 foreign countries. We consider the protection of our trademarks and trade name to be an important element of our business. We have filed with the Trademark Trial and Appeal Board of the United States Patent and Trademark Office a petition for cancellation of the registered trademark Physicians Complex issued to Cosmed, Inc. for cosmetics products sold primarily on the Internet. As of June 30, 2006, we had approximately 136 registered U.S. and foreign trademarks that we intend to maintain, and we had approximately 52 trademark applications pending. Our registered trademark rights exist for as long as the trademark is used for the identified goods or services and we continue to renew the registered trademark.

We also protect some of our packaging and component concepts through design patents. We consider proprietary technology and patent protection to be an important element of our business. As of June 30, 2006, we had approximately 26 design patents issued and approximately 16 design patents pending. Our design patents expire between 2015 and 2020.

We currently have only one license, which expires on December 31, 2006. We do not intend to renew the license agreement.

We are involved in various intellectual property claims and legal actions arising in the ordinary course of business. While the effect of the final resolutions of these matters is not known, we believe that they will not have a material adverse effect on our results of operations, liquidity or financial condition.

We use information technology systems to manage financial and administrative functions, including general ledger, accounts receivable, accounts payable, personnel, payroll and tax management. The

majority of our customer orders and shipments are handled through electronic data interchange systems to enable electronic exchange of order, status, invoice and financial information with our customers.

We utilize an IBM AS/400 computer located at our Azusa facility and fourteen IBM servers. The IBM AS/400 is used to run our enterprise resource planning applications. The servers are used for office document processing, electronic mail, security, virus protection and electronic interchange transactions. As a safeguard against a catastrophic event, we duplicate our files at the end of each day and transport those back-up files the following day to our City of Industry location. The IBM AS/400 may not be sufficient to handle our anticipated future growth and we are considering replacing it in the near future.

Our sales are seasonal primarily as a result of the timing of introduction of our new products. Our net sales are typically higher from December through April, which corresponds to the shipment period for our new products. Our manufacturing and distribution operations typically operate near or at peak capacity during the first and fourth quarters in conjunction with our shipment of new products. Please see "Management's Discussion and Analysis of Financial Condition and Results of Operations—Factors Affecting Comparability—Seasonality."

As of September 30, 2006, we employed approximately 149 full-time and 18 part-time employees. In addition, we subcontracted for approximately 150 workers through a temporary staffing agency. During the course of the year, we typically utilize between 150 and 250 subcontracted workers depending on seasonal fluctuations in demand for our products.

As of September 30, 2006, none of our employees were covered by collective bargaining agreements. We believe that our employee relations are satisfactory.

We and our products are subject to regulation by the U.S. Food and Drug Administration, or the "FDA," the U.S. Federal Trade Commission, or the "FTC," as well as various other Federal, state, local and foreign regulatory authorities. These regulations principally relate to the safety of our ingredients and proper labeling, advertising, packaging and marketing of our products. We believe that we are in substantial compliance with these regulations. Our manufacturing facilities in California are registered with the FDA as drug manufacturing establishments, permitting the manufacture of cosmetics that contain over-the-counter drug ingredients such as sunscreen.

Under the Federal Food, Drug and Cosmetic Act, or the "FDCA," cosmetics are defined as articles or components of articles that are applied to the human body and intended to cleanse, beautify or alter its appearance, with the exception of soap. Cosmetics are not subject to pre-market approval by the FDA, but the product and ingredients must be tested to assure safety. If safety has not been adequately substantiated, a specific label warning is required. The FDA monitors compliance of cosmetic products through random inspection of cosmetic manufacturers and distributors to ensure that the products neither contain false or misleading labeling nor are manufactured under unsanitary conditions. Inspections also may occur from consumer or competitor complaints filed with the FDA. In the event the FDA does find false or misleading labeling or unsanitary conditions or otherwise a failure to comply with FDA requirements, our distribution channel may be affected by a possible product recall or insufficient product in the marketplace resulting in reduced product sales and revenue to us and increased costs to our operations.

The FDA utilizes an "intended use" doctrine to determine whether a product is a drug or cosmetic by the labeling claims made for the product. If a cosmetic product is intended for a disease condition or to affect the structure or function of the human body, the FDA will regulate the product as a drug rather than as a cosmetic. The product will then be subject to all drug requirements under the FDCA including possible pre-approval by the FDA of the product before future marketing. The labeling of cosmetic products is subject to the requirements of the FDCA, Fair Packaging and Labeling Act, Poison Prevention Packaging Act and other FDA regulations. If the FDA considers label claims for our cosmetic products to be claims affecting the structure or function of the human body, our products may be regulated as drugs. If our products were regulated as drugs by the FDA, we would be required to conduct clinical trials to demonstrate safety and efficacy of our products in order to continue marketing those products. However, we may not have sufficient resources to conduct any required clinical studies and because clinical trial outcomes are uncertain we may not be able to demonstrate sufficient efficacy or safety data to resume future marketing of those products. The FDA may change the regulations as to any product category, including our sunscreen drug products, requiring a change in labeling, product formulation or analytical testing. However, we may not have sufficient resources to conduct any required analytical testing, reformulate the product or make required label changes, possibly resulting in an inability to resume marketing these products. Any inquiries or investigations from the FDA, FTC or other foreign regulatory authorities into the regulatory status of our cosmetic products and any subsequent interruption in the marketing and sale of those products could severely damage our brands and company reputation in the marketplace.

We are subject to a broad range of frequently changing Federal, state and local environmental, health and safety laws and regulations, including those governing discharges to air, soil and water, the handling and disposal of, and exposure to, hazardous substances and the investigation and remediation of contamination resulting from the release of hazardous substances. We believe that our business, operations and facilities are in material compliance with all applicable environmental, health and safety laws and regulations, and future expenditures will be necessary in order to maintain such compliance.

The shallow soils and groundwater below our City of Industry facility were contaminated by the former operator of the property. The former operator performed onsite cleanup and we anticipate that we will receive written confirmation from the State of California that no further onsite cleanup is necessary. Such confirmation would not rule out potential liability for regional groundwater contamination or alleged potable water supply contamination discussed below. If further onsite cleanup is required, we believe the cost, which we are not able to estimate, would be indemnified, without contest or material limitation, by companies that have fulfilled similar indemnity obligations to us in the past, and that we believe remain financially able to do so.

The facility is located within an area of regional groundwater contamination known as the Puente Valley "operable unit" ("PVOU") of the San Gabriel Valley Superfund Site. We, along with many others, were named a potentially responsible party ("PRP") for the regional contamination by the United States Environmental Protection Agency ("EPA"). We entered into a settlement with another PRP at the site, pursuant to which, in return for a payment we have already made and that was fully indemnified and paid by a second company, the other PRP indemnified us against most claims for PVOU contamination. We expect to enter into a consent decree with EPA and the other PRP that will resolve our liability for the cleanup of regional groundwater contamination without any payment by us to EPA. Depending on the scope and duration of the cleanup, we may be required to make further payments to the other PRP for regional groundwater remediation costs. We estimate the amount of any such additional payments would not exceed approximately $130,000. The estimate is based on component estimates for two distinct contaminants that may require remediation. Those estimates in turn are based on a number of assumptions concerning the likelihood that remediation will

be required, the cost of remediation if required and other matters. Uncertainty in predicting these matters limits the reliability and precision of the estimates. We expect any such additional payments by us to be covered by indemnities given to us by other companies. Those companies may contest their indemnity obligation for these payments. We believe the companies are financially able to pay the liability. Because we believe it is not probable that we will be held liable for any of these expenses, we have not recorded a liability for such potential claims.

We are also one of approximately 25 parties considered potentially liable by a regional water authority for alleged contamination of two of that water authority's wells. We are fully indemnified for this liability under a past settlement with a private company. The indemnity is not materially limited and we do not believe it would be contested. We believe the company is financially able to pay the liability. Because we believe it is not probable that we will be held liable for any of these expenses, we have not recorded a liability for such potential claims for alleged contamination of the area's potable water supply.

As described above, our liability for these contamination matters and related claims has been substantially covered by third-party indemnities and resolved by prior settlements, and borne by prior operators of the facility, their successors and their insurers. We are, however, attempting to recoup approximately $0.5 million in defense costs from one of these indemnitors. These costs have been expensed as paid by us and are not recorded in our consolidated balance sheets.

The following table sets forth our principal facilities as of September 30, 2006. The first three of these facilities are leased under five-year lease contracts that expire in December 2007 and the fourth of these facilities was recently leased under a short-term lease expiring in April 2007.

Location	Use	Approximate Square Footage	Ownership Interest
Azusa, California	Corporate office, distribution	82,000	Lease
City of Industry, California	Manufacturing	20,000	Lease
City of Industry, California	Manufacturing / office	25,000	Lease
Irwindale, California	Manufacturing	37,000	Lease

We believe that these facilities are adequate for our current needs, but that we will soon require additional space. We believe that we will be able to identify and secure additional space to support our future growth on acceptable terms.

We have been named in various lawsuits in the ordinary course of business. We have also filed with the Trademark Trial and Appeal Board of the United States Patent and Trademark Office a petition for cancellation of the registered trademark Physicians Complex issued to Cosmed, Inc. for cosmetics products sold primarily on the Internet. In management's opinion, the ultimate resolution of these matters will not result in a material impact to our consolidated financial statements.

The following table sets forth information concerning our directors and executive officers. All our directors hold office for the remainder of the full term in which the new directorship was created or the vacancy occurred and until their successors are duly elected and qualified. Executive officers serve at the request of the board of directors.

Name	Age	Principal Position
Ingrid Jackel	37	Chief Executive Officer and Director
Jeff Rogers	43	President
Joseph J. Jaeger	53	Chief Financial Officer
Sonya T. Brown	33	Director
Craig D. Frances	40	Director
Claude Gros	62	Director
Walter G. Kortschak	47	Director
James A. Lawrence	54	Director

Ingrid Jackel, Chief Executive Officer and Director. Ingrid Jackel has served as director since September 2006, as our Chief Executive Officer since August 2006 and as our Senior Vice President—Marketing from April 2003 to August 2006. Ms. Jackel oversees all aspects of our marketing, research and development and quality control functions. Ms. Jackel joined Pierre Fabre in the U.S. in 1994 and served in a variety of management roles, including Vice President of Marketing for Physicians Formula from May 1998 to March 2003 and Director of Marketing for Physicians Formula from July 1997 to April 1998. Prior to joining Physicians Formula in 1995, Ms. Jackel served in a variety of marketing management roles in the U.S. and France for cosmeceutical brands such as Avene, Elancyl and Aderma of the Pierre Fabre group. Ms. Jackel was awarded the Women's Wear Daily prize for the "most innovative marketer of the year" in mass market cosmetics in 2003.

Jeff Rogers, President. Jeff Rogers has served as our President since August 2006 and as our Senior Vice President—Sales from January 1998 to August 2006. Mr. Rogers is responsible for all aspects of sales, new business development and category management. In addition, Mr. Rogers maintains the relationships with our key retailer customers. Mr. Rogers joined our company in April 1991 as a Sales Director and was promoted to Vice President of Sales in June 1991. Mr. Rogers has more than 20 years of experience in the cosmetics industry. Prior to joining us, Mr. Rogers worked at Revlon, Inc., a manufacturer and marketer of cosmetics, skincare, fragrances and personal care products, and Del Laboratories, Inc., a manufacturer and marketer of cosmetics and over-the-counter pharmaceuticals.

Joseph J. Jaeger, Chief Financial Officer. Joseph J. Jaeger has served as our Chief Financial Officer since March 2004. In addition to accounting and finance, Mr. Jaeger is responsible for information technology, human resources, operations and legal. Mr. Jaeger has more than 24 years of experience in the cosmetics industry, including 17 years at L'Oreal, a manufacturer and marketer of cosmetics and personal care products, where he most recently served as a Vice President of Finance in the Luxury Products Division from 1999 until December 2001. Prior to joining our company, Mr. Jaeger served as Vice President—Finance, Interventional Products Division at Datascope, Inc., a medical device company, from December 2003 to February 2004, and as Executive Vice President and Chief Financial Officer at Zirh International Corp., a division of Shiseido Co. Ltd., from July 2003 to August 2003, and as President of Cosmetic Concepts International, LLC from January 2002 to June 2003 and from September 2003 to November 2003.

Sonya T. Brown, Director. Sonya T. Brown has served as a director since November 2003. Ms. Brown is a Principal with Summit Partners, a private equity and venture capital firm, where she has been employed since August 2002. Prior to joining Summit Partners, Ms. Brown held several positions at iXL Enterprises Inc. from January 1999 to January 2001, including Vice President of Finance and Vice President of Corporate Development, and was involved in the formation of iXL Ventures.

Craig D. Frances, M.D., Director. Craig D. Frances, M.D. has served as a director since November 2003. Dr. Frances is a Principal with Summit Partners, a private equity and venture capital firm, where he has been employed since March 2003. Prior to joining Summit Partners, Dr. Frances was a consultant with Strand Ventures, LLC from January 2002 to March 2003, and served as President of The.tv Corporation International, which was acquired by VeriSign, Inc., from January 2000 to January 2002.

Claude Gros, Director. Claude Gros has served as a director since November 2003. Mr. Gros has served as President of Sabeton, S.A., a French company whose principal activity is holding interests in the food and communication sectors, since 1987. Sabeton's stock is traded on the Euronext Stock Exchange in Paris, France.

Walter G. Kortschak, Director. Walter G. Kortschak has served as a director since November 2003. Mr. Kortschak is a Managing Partner and Managing Member of various entities affiliated with Summit Partners, a private equity and venture capital firm, where he has been employed since June 1989. Prior to joining Summit Partners, Mr. Kortschak was a Vice President at Crosspoint Venture Partners, a venture capital firm. Mr. Kortschak also serves as a director of Global Cash Access, Inc., a financial services company that provides cash access products and services to the gaming industry, and a number of private companies. He also serves as a director of the National Venture Capital Association.

James A. Lawrence, Director. James A. Lawrence has served as a director since October 23, 2006. Mr. Lawrence currently serves as Vice Chairman and Chief Financial Officer of General Mills, Inc., a branded food manufacturer, and has held various positions of increasing responsibility with General Mills, Inc. since 1998. Mr. Lawrence also serves as a director of Avnet, Inc. and, effective November 1, 2006, British Airways, Plc.

There are no family relationships between any of our executive officers or directors.

Our amended and restated certificate of incorporation provides that our board of directors shall consist of such number of directors as determined from time to time by resolution adopted by a majority of the total number of directors then in office. Initially, our board of directors will consist of six members. Any additional directorships resulting from an increase in the number of directors may only be filled by the directors then in office. The term of office for each director will be until his successor is elected or appointed. Elections for directors will be held annually.

Rules of the Nasdaq Stock Market require that our board of directors have a majority of independent directors within one year of completion of this offering. Upon completion of this offering, five of our six directors (Messrs. Frances, Kortschak, Gros and Lawrence and Ms. Brown) will be "independent" as defined under the rules of the Nasdaq Stock Market. Mr. Lawrence will be given the opportunity to purchase up to $50,000 of our common stock in this offering at the initial public offering price.

It is anticipated that upon the closing of this offering, directors who are also our employees will receive no compensation for serving as directors. Non-employee directors will receive an annual retainer in the amount of $15,000, committee members will receive an additional annual retainer in the amount of $5,000 per committee on which they serve. In addition, the chair of the audit committee will receive an annual fee in the amount of $5,000. We will also reimburse all directors for reasonable out-of-pocket expenses they incur in connection with their service as directors. Our directors will be eligible to receive stock options and other equity-based awards when, as and if determined by the compensation committee pursuant to the terms of the Physicians Formula Holdings, Inc. 2006 Equity Incentive Plan. See "—2006 Equity Incentive Plan."

None of our executive officers serves as a member of the board of directors or compensation committee of any entity that has one or more executive officers serving on our compensation committee. No interlocking relationship exists between the board of directors or the compensation committee of any other company.

We currently have an audit committee, a compensation committee and a nominating and corporate governance committee. The board may also establish other committees from time to time to assist in the discharge of its responsibilities. Each committee consists of three persons, at least one of whom is not an employee of, and has no business relationships with, Physicians Formula. Within one year of the completion of this offering, all of the members of our audit committee, nominating and corporate governance committee and compensation committee will be "independent" as defined by the rules of the Nasdaq Stock Market and, in the case of the audit committee, by the rules of the Securities and Exchange Commission.

Our audit committee currently consists of Messrs. Gros, Kortschak and Lawrence. The functions of the audit committee include ensuring the integrity of our financial statements and our compliance with legal and regulatory requirements, as well as overseeing the performance, qualifications and independence of our independent auditors and the performance of our internal audit function once established. Our audit committee is directly responsible, subject to stockholder ratification, for the appointment, retention, compensation, evaluation, termination and oversight of the work of any independent auditor engaged for the purpose of preparing or issuing an audit report or related work. Each member of the audit committee has the ability to read and understand financial statements. Our board of directors has determined that James A. Lawrence meets the requirements for an "audit committee financial expert" as defined by the rules of the SEC.

Our compensation committee currently consists of Messrs. Frances, Gros and Lawrence. The compensation committee has overall responsibility for evaluating and approving our executive officer incentive compensation, benefit, severance, equity-based or other compensation plans, policies and programs. The compensation committee will also be responsible for producing an annual report on executive compensation for inclusion in our proxy statement.

Our nominating and corporate governance committee currently consists of Ms. Brown and Messrs. Kortschak and Lawrence. The nominating and corporate governance committee's responsibilities include identifying and recommending to the board appropriate director nominee candidates and providing oversight with respect to corporate governance matters.

On October 23, 2006 we adopted a Code of Ethics that applies to our Chief Executive Officer, Chief Financial Officer, principal accounting officer or controller and all persons performing similar functions. We intend to satisfy the requirements under Item 5.05 of Form 8-K regarding disclosure of amendments to, or waivers from, provisions of our Code of Ethics that apply to our principal executive, financial and accounting officers by posting such information on our website.

The following table shows compensation information for the year ended December 31, 2005 for our former chief executive officer and the three other executive officers who were our most highly compensated executive officers for that year (the "named executive officers").

		Annual Compensation
Name and Principal Position	Year	Salary		Bonus		Other Annual Compensation		Securities Underlying Options/SARs		All Other Compensation
André Pieters Former President and Chief Executive Officer⁽¹⁾	2005	$	82,962			—		$	372		—		—
Ingrid Jackel Chief Executive Officer	2005	$	256,513		$	393,249	⁽²⁾	$	7,761	⁽³⁾	—	$	28,715	⁽⁴⁾
Jeff Rogers President	2005	$	258,338		$	393,249	⁽²⁾	$	2,226	⁽³⁾	—	$	25,768	⁽⁴⁾
Joseph J. Jaeger Chief Financial Officer	2005	$	235,179		$	300,455	⁽²⁾	$	8,407	⁽³⁾	—	$	26,265	⁽⁴⁾

The following table sets forth the number of shares of common stock subject to exercisable and unexercisable stock options held as of December 31, 2005 by each of the named executive officers. The value realized and the value of unexercised in-the-money options at December 31, 2005 is calculated based on an assumed initial public offering price of $16.00 per share, the midpoint of the range set forth on the cover of this prospectus, less the per share exercise price.


Name		Shares Acquired on Exercise		Value Realized
	Exercisable⁽²⁾		Unexercisable		Exercisable	Unexercisable
André Pieters⁽¹⁾		28,000		$	445,200	—	—	$	—	$	—
Ingrid Jackel		—		$	—	166,666	458,334	$	2,649,989	$	7,287,511
Jeff Rogers		—		$	—	166,666	458,334	$	2,649,989	$	7,287,511
Joseph J. Jaeger		—		$	—	18,750	131,250	$	298,125	$	2,086,875

Prior to the closing of this offering, we intend to adopt the Physicians Formula Holdings, Inc. 2006 Equity Incentive Plan. The equity incentive plan will provide for grants of stock options, stock appreciation rights, restricted stock, restricted stock units, deferred stock units and other performance awards. Directors, officers and other employees of Physicians Formula and its subsidiaries, as well as others performing services for us, will be eligible for grants under the plan. The purpose of the equity incentive plan is to provide these individuals with incentives to maximize stockholder value and otherwise contribute to our success and to enable us to attract, retain and reward the best available persons for positions of responsibility.

A total of 900,000 shares of our common stock, representing, together with all outstanding options under the 2003 plan, approximately 14.6% of our outstanding common stock after the offering, will be available for issuance under the equity incentive plan. This amount will automatically increase on the first day of each fiscal year beginning in 2007 and ending in 2016 by the lesser of: (i) 2% of the shares of common stock outstanding on the last day of the immediately preceding fiscal year or (ii) such lesser number of shares as determined by the compensation committee of our board of directors. The number of shares available for issuance under the equity incentive plan is subject to adjustment in the event of a reorganization, stock split, merger or similar change in the corporate structure or the outstanding shares of common stock. In the event of any of these occurrences, we shall make any adjustments we consider appropriate to, among other things, the number and kind of shares, options or other property available for issuance under the plan or covered by grants previously made under the plan. The shares available for issuance under the plan may be, in whole or in part, authorized and unissued or held as treasury shares.

The compensation committee of our board of directors will administer the equity incentive plan. Our board also has the authority to administer the plan and to take all actions that the compensation committee is otherwise authorized to take under the plan.

The following is a summary of the material terms of the equity incentive plan, but does not include all of the provisions of the plan. For further information about the equity incentive plan, we refer you to the equity incentive plan, which we have filed as an exhibit to the registration statement of which this prospectus is a part.

Eligibility. Directors, officers and employees of Physicians Formula and its subsidiaries, as well as other individuals performing services for us, or to whom we have extended an offer of employment, will be eligible to receive grants under the equity incentive plan. However, only employees may receive grants of incentive stock options. In each case, the compensation committee will select the grantees to participate in the equity incentive plan.

Stock Options. Under the equity incentive plan, the compensation committee or the board may award grants of incentive stock options conforming to the provisions of Section 422 of the Internal Revenue Code, and other, non-qualified stock options. The compensation committee may not, however, award to any one person in any calendar year options to purchase common stock equal to more than 800,000 shares, and it may not award incentive options first exercisable in any calendar year whose underlying shares have an aggregate fair market value greater than $100,000, determined at the time of grant.

The exercise price of an option granted under the plan may not be less than 100% of the fair market value of a share of common stock on the date of grant, and the exercise price of an incentive option awarded to a person who owns stock representing more than 10% of Physicians Formula's voting power may not be less than 110% of such fair market value on such date.

Unless the compensation committee determines otherwise, the exercise price of any option may be paid in cash, by delivery of shares of common stock with a fair market value equal to the exercise price, and/or by simultaneous sale through a broker of shares of common stock acquired upon exercise.

If a participant elects to deliver shares of common stock in payment of any part of an option's exercise price, the compensation committee may in its discretion grant the participant a "reload option." The reload option entitles the participant to purchase a number of shares of common stock equal to the number so delivered. The reload option may also include, if the compensation committee chooses, the right to purchase a number of shares of common stock equal to the number delivered or withheld in satisfaction of any of our tax withholding requirements in connection with the exercise of the original option. The terms of each reload option will be the same as those of the original exercised option, except that the grant date will be the date of exercise of the original option, and the exercise price will be the fair market value of the common stock on the date of exercise.

The compensation committee will determine the term of each option in its discretion. However, no term may exceed ten years from the date of grant or, in the case of an incentive option granted to a person who owns stock representing more than 10% of the voting power of Physicians Formula or any of its subsidiaries, five years from the date of grant.

Stock Appreciation Rights. SARs entitle a participant to receive the amount by which the fair market value of a share of our common stock on the date of exercise exceeds the grant price of the SAR. The grant price and the term of a SAR will be determined by the compensation committee, except that the price of a SAR may never be less than the fair market value of the shares of our common stock subject to the SAR on the date the SAR is granted.

Termination of Options and SARs. Options and SARs under the equity incentive plan, whether or not then exercisable, generally cease vesting when a grantee ceases to be a director, officer or employee of, or to otherwise perform services for, Physicians Formula or its subsidiaries. Options and SARs generally expire 30 days after the date of cessation of service, so long as the grantee does not compete with us during the 30-day period. There are, however, exceptions depending upon the circumstances of cessation. In the case of a grantee's death or disability, all options and SARs will become fully vested and exercisable and remain so for up to 180 days after the date of death or disability. In the event of retirement, a grantee's vested options and SARs will remain exercisable for up to 90 days after the date of retirement, while his or her unvested options and SARs may become fully vested and exercisable in the discretion of the compensation committee. In the case of death, disability or retirement, the board or compensation committee may elect to further extend the applicable exercise period in its discretion. Upon termination for cause, all options and SARs will terminate immediately. If we undergo a change in control and a grantee is terminated from service within one year thereafter, all options and SARs will become fully vested and exercisable and remain so for up to one year after the date of termination. In addition, the compensation committee has the authority to grant options and SARs that will become fully vested and exercisable automatically upon a change in control of Physicians Formula, whether or not the grantee is subsequently terminated.

Restricted Stock. Under the equity incentive plan, the compensation committee may award restricted stock subject to the conditions and restrictions, and for the duration, which will generally be at least six months, that it determines in its discretion. Unless the compensation committee determines otherwise, all restrictions on a grantee's restricted stock will lapse when the grantee ceases to be a director, officer or employee of, or to otherwise perform services for, Physicians Formula and its subsidiaries, if the cessation occurs due to a termination within one year after a change in control of Physicians Formula or due to death, disability or, in the discretion of the compensation committee, retirement. In addition, the compensation committee has the authority to award shares of restricted stock with respect to which all restrictions shall lapse automatically upon a change in control of Physicians Formula, whether or not the grantee is subsequently terminated. If termination of employment or service occurs for any other reason, all of a grantee's restricted stock as to which the applicable restrictions have not lapsed will be forfeited immediately.

Restricted Stock Units; Deferred Stock Units. Under the equity incentive plan, the compensation committee may award restricted stock units subject to the conditions and restrictions, and for the duration, which will generally be at least six months, that it determines in its discretion. Each restricted stock unit is equivalent in value to one share of common stock and entitles the grantee to receive one share of common stock for each restricted stock unit at the end of the vesting period applicable to such restricted stock unit. Unless the compensation committee determines otherwise, all restrictions on a grantee's restricted stock units will lapse when the grantee ceases to be a director, officer or employee of, or to otherwise perform services for, Physicians Formula and its subsidiaries, if the cessation occurs due to a termination within one year after a change in control of Physicians Formula or due to death, disability or, in the discretion of the compensation committee, retirement. In addition, the compensation committee has the authority to award restricted stock units with respect to which all restrictions shall lapse automatically upon a change in control of Physicians Formula, whether or not the grantee is subsequently terminated. If termination of employment or service occurs for any other reason, all of a grantee's restricted stock units as to which the applicable restrictions have not lapsed will be forfeited immediately. Prior to the later of (i) the close of the tax year preceding the year in which restricted stock units are granted or (ii) 30 days of first becoming eligible to participate in the plan (or, if earlier, the last day of the tax year in which the participant first becomes eligible to participate in the plan) and on or prior to the date the restricted stock units are granted, a grantee may elect to defer the receipt of all or a portion of the shares due with respect to the restricted stock units and convert such restricted stock units into deferred stock units. Subject to specified exceptions, the grantee will receive shares in respect of such deferred stock units at the end of the deferral period.

Performance Awards. Under the equity incentive plan, the compensation committee may grant performance awards contingent upon achievement by the grantee, Physicians Formula and/or its subsidiaries or divisions of set goals and objectives regarding specified performance criteria, such as, for example, return on equity, over a specified performance cycle, as designated by the compensation committee. Performance awards may include specific dollar-value target awards, such as performance units, the value of which is established by the compensation committee at the time of grant, and/or performance shares, the value of which is equal to the fair market value of a share of common stock on the date of grant. The value of a performance award may be fixed or fluctuate on the basis of specified performance criteria. A performance award may be paid in cash and/or shares of our common stock or other securities.

Unless the compensation committee determines otherwise, if a grantee ceases to be a director, officer or employee of, or to otherwise perform services for, Physicians Formula and its subsidiaries prior to completion of a performance cycle, due to death, disability or retirement, the grantee will receive the portion of the performance award payable to him or her based on achievement of the applicable performance criteria over the elapsed portion of the performance cycle. If termination of employment or service occurs for any other reason prior to completion of a performance cycle, the grantee will become ineligible to receive any portion of a performance award. If we undergo a change in control, a grantee will earn no less than the portion of the performance award that he or she would have earned if the applicable performance cycle had terminated as of the date of the change of control.

Vesting, Withholding Taxes and Transferability of All Awards. The terms and conditions of each award made under the equity incentive plan, including vesting requirements, will be set forth consistent with the plan in a written agreement with the grantee. Except in limited circumstances, no award under the equity incentive plan may vest and become exercisable within six months of the date of grant, unless the compensation committee determines otherwise.

Unless the compensation committee determines otherwise, a participant may elect to deliver shares of common stock, or to have us withhold shares of common stock otherwise issuable upon exercise of an option or upon grant or vesting of restricted stock or a restricted stock unit, in order to satisfy our withholding obligations in connection with any such exercise, grant or vesting.

Unless the compensation committee determines otherwise, no award made under the equity incentive plan will be transferable other than by will or the laws of descent and distribution or to a grantee's family member by gift or a qualified domestic relations order, and each award may be exercised only by the grantee, his or her qualified family member transferee, or any of their respective executors, administrators, guardians, or legal representatives.

Amendment and Termination of the Equity Incentive Plan. The board may amend or terminate the equity incentive plan in its discretion, except that no amendment will become effective without prior approval of our stockholders if such approval is necessary for continued compliance with applicable stock exchange listing requirements. Furthermore, any termination may not materially and adversely affect any outstanding rights or obligations under the equity incentive plan without the affected participant's consent. If not previously terminated by the board, the equity incentive plan will terminate on the tenth anniversary of its adoption.

On November 3, 2003, our board of directors adopted the 2003 Stock Option Plan, which authorizes the grant of incentive stock options and/or nonqualified stock options to our executives and other key employees. The purpose of the 2003 plan is to allow those persons who have a substantial responsibility for our management and growth to acquire an ownership interest in our company and thereby encourage them to contribute to our success and to remain in our employ. The 2003 plan is also intended to increase our ability to attract and retain individuals of exceptional managerial talent

upon whom, in large measure, our sustained progress, growth and profitability depend. We anticipate that all future option grants will be made under our 2006 Equity Incentive Plan and we do not intend to issue any further options under the 2003 plan.

Types of awards and eligibility. The 2003 plan provides for the grant of either "incentive stock options" within the meaning of Section 422 of the Internal Revenue Code or non-qualified stock options to our executives or other key employees.

Share reserve/limitation. The number of shares of common stock with respect to which options may be granted under the 2003 plan and which may be issued upon exercise thereof may not exceed 2,500,000 shares in the aggregate, subject to the board's authority to adjust this amount in the event of a reorganization, recapitalization, stock dividend or stock split, or combination or other changes in the shares of our common stock or any merger, consolidation or exchange of shares of our common stock. Through June 30, 2006, we had granted options to purchase 1,605,000 shares of common stock under the 2003 plan, 398,166 of which have been exercised and 3,000 of which have been forfeited as of June 30, 2006.

Administration. Our board of directors, or a committee of two or more persons designated by the board, administers the 2003 plan. Under the 2003 plan, the board or the committee has sole and complete authority to select participants, grant options to participants in forms and amounts as it determines, impose limitations, restrictions and conditions upon options as it deems appropriate, interpret the plan and adopt, amend and rescind administrative guidelines and other rules and regulations relating to the plan, correct any defect or omission or reconcile any inconsistency in the plan or an option granted under the 2003 plan and make all other determinations and take all other actions necessary or advisable for the implementation and administration of the 2003 plan.

Terms of awards. The exercise price of an option granted under the 2003 plan may not be less than 100% of the fair market value of our common stock on the date the option is granted. Option awards were granted to each participant pursuant to an agreement entered into between us and such person. Provisions of such agreements set forth the types of options being granted, the total number of shares of common stock subject to the options, the price, the periods during which such options may be exercised and such other terms and performance objectives as are approved by our board of directors or its designated committee which are not inconsistent with the terms of the 2003 plan. In no event shall the term of an option exceed ten years from the date of grant.

Change of control. If there is a sale of the company, the board of directors may provide that all options shall become immediately exercisable by any participants who are employed by us at the time of such sale and/or that all options shall terminate if not exercised at a time prescribed by the board of directors.

Of the options outstanding as of June 30, 2006, 490,500 vest and become exercisable in four equal annual installments beginning on the first anniversary of the date of grant. The remaining 713,334 of the options outstanding as of June 30, 2006 originally provided that they vest and become exercisable only upon a sale of Physicians Formula Holdings, Inc. in which the aggregate cash proceeds received by the Summit Partners investors is equal to or greater than three times the amount of the Summit Partners investors' total original investment in our company. We expect to amend the performance-vesting options to accelerate vesting of 550,781 of the 713,334 performance-vesting options upon completion of this offering. The portion of the performance-vesting options that vest and become exercisable upon completion of this offering shall be determined by multiplying the number of performance-vesting options held by each individual by a fraction, the numerator of which is the assumed aggregate cash proceeds received by the Summit Partners investors in respect of their

investment in our company and its subsidiaries prior to and upon the closing of this offering based on the assumption that the common stock is priced at $16.00, the midpoint of the range on the cover of this prospectus, the over-allotment option is exercised in full and the underwriting discount and commission is $1.12 per share (including amounts paid in connection with our Recapitalization in December 2005), and the denominator of which is three times the amount of the Summit Partners investors' total original investment in our company and its subsidiaries. The 162,553 performance-vesting options that do not vest and become exercisable upon completion of this offering shall vest and become exercisable in 24 equal installments of over a period of two years from the date of the closing of this offering. The payments or benefits pursuant to the option award agreements are subject in certain circumstances to reduction to avoid constituting "parachute payments" under Section 280G of the Internal Revenue Code.

The Physicians Formula Holdings, Inc. 2005 Nonqualified Deferred Compensation Plan became effective January 1, 2005. The plan is an unfunded, nonqualified deferred compensation arrangement to provide deferred compensation to employees holding the titles of chief executive officer, president, chief financial officer or senior vice president and receiving total compensation of at least $200,000 per year or such other employees as determined by us. The plan is administered by the compensation committee. Under this plan executives receive an allocation to their account based on a percentage of base compensation elected by the executive. This allocation is made at the valuation date for service rendered during the year. All balances accrue interest at the rate of return on the investment vehicles held in the participant's account. The plan allows us to establish a trust to hold assets to be used for payment of benefits under the plan. Any assets of the trust would be subject to the claims of our general creditors. A participant's account balance will be distributed to a participant following his or her retirement or termination from the company, disability or death, a change in control, or an unforeseeable financial emergency or at a time specified by the participant when he or she enrolls in the plan.

Prior to adopting the 2005 Nonqualified Deferred Compensation Plan, we had a Deferred Compensation Plan that was adopted by Pierre Fabre, Inc. on December 1, 1999, or the 1999 Nonqualified Deferred Compensation Plan. The terms of the 1999 Nonqualified Deferred Compensation Plan are similar in most material respects to the 2005 Nonqualified Deferred Compensation Plan, including that assets of the trust would be subject to the claims of our general creditors. The 1999 Nonqualified Deferred Compensation Plan was suspended on December 31, 2004 and the 2005 Nonqualified Deferred Compensation Plan was adopted effective January 1, 2005 to comply with certain tax law changes. Compensation earned through the end of 2004 and deferred under the 1999 Nonqualified Deferred Compensation Plan will continue to be subject to the terms of that plan, but no additional compensation may be deferred under that plan.

As of June 30, 2006, one employee participated in both the 1999 Nonqualified Deferred Compensation Plan and the 2005 Nonqualified Deferred Compensation Plan. The balance of accounts under the plans as of June 30, 2006 was $631,000.

The following information summarizes the employment agreements for our named executive officers.

On November 3, 2003, we entered into an employment agreement with Ingrid Jackel, our Chief Executive Officer. Ms. Jackel's current annual base salary is $350,000 and Ms. Jackel is eligible to

receive an annual incentive bonus up to a maximum amount determined by the board each year. Ms. Jackel's base salary is subject to adjustment each year in accordance with the index of wages and salaries for all private industry white collar wages as published by the United States Bureau of Labor Statistics. Ms. Jackel's target bonus amount is based on her achievement and our achievement of performance criteria and other goals established by the board. Ms. Jackel may participate in all benefit plans that are generally made available to our senior executive employees. If we terminate Ms. Jackel's employment without cause, as defined in her employment agreement, she will be entitled to receive her base salary payable in regular installments from the date of termination for a period of 12 months thereafter if she executes and delivers a general release of all claims against us, our directors, officers and affiliates and certain other conditions are complied with.

On November 3, 2003, we entered into an employment agreement with Jeff Rogers, our President. Mr. Rogers' current annual base salary is $350,000 and Mr. Rogers is eligible to receive an annual incentive bonus up to a maximum amount determined by the board each year. Mr. Rogers' base salary is subject to adjustment each year in accordance with the index of wages and salaries for all private industry white collar wages as published by the United States Bureau of Labor Statistics. Mr. Rogers' target bonus amount is based on his achievement and our achievement of performance criteria and other goals established by the board. Mr. Rogers may participate in all benefit plans that are generally made available to our senior executive employees. If we terminate Mr. Rogers' employment without cause, as defined in his employment agreement, he will be entitled to receive his base salary payable in regular installments from the date of termination for a period of 12 months thereafter if he executes and delivers a general release of all claims against us, our directors, officers and affiliates and certain other conditions are complied with.

On March 8, 2004, we entered into an employment agreement with Joseph J. Jaeger, our Chief Financial Officer. Mr. Jaeger's current annual base salary is $325,000 and Mr. Jaeger is eligible to receive an annual incentive bonus up to a maximum amount determined by the board each year not to exceed 100% of his base salary. Mr. Jaeger's base salary is subject to adjustment each year in accordance with the index of wages and salaries for all private industry white collar wages as published by the United States Bureau of Labor Statistics. Mr. Jaeger's target bonus amount is based on his achievement and our achievement of performance criteria and other goals established by the board. Mr. Jaeger may participate in all benefit plans that are generally made available to our senior executive employees. Mr. Jaeger is also entitled to use of a company car during his employment with us. If we terminate Mr. Jaeger's employment without cause, as defined in his employment agreement, he will be entitled to receive his base salary payable in regular installments from the date of termination for a period of 12 months thereafter if he executes and delivers a general release of all claims against us, our directors, officers and affiliates and certain other conditions are complied with.

On December 16, 2005, we entered into a letter agreement with Mr. Jaeger regarding additional bonus amounts. Pursuant to the letter agreement, Mr. Jaeger received $150,000 upon closing of the Recapitalization. The letter agreement also provides that Mr. Jaeger is eligible to receive $500,000 upon a sale of our company in which the aggregate cash proceeds received by the Summit Partners investors is equal to or greater than three times the amount of the Summit Partners investors' total original investment in our company. We intend to amend the letter agreement prior to the completion of this offering to provide that Mr. Jaeger shall receive $250,000 upon completion of this offering and an additional $250,000 upon the earlier of the completion of a secondary equity offering following this offering or 24 months of employment with us following this offering.

On November 3, 2003, we entered into protection of trade secrets, nonsolicitation and confidentiality agreements with André Pieters, our former Chief Executive Officer, Ingrid Jackel, our Chief Executive Officer, and Jeff Rogers, our President. On March 8, 2004, we entered into a protection of trade secrets, nonsolicitation and confidentiality agreement with Joseph J. Jaeger, our Chief Financial Officer. Pursuant to these agreements, each of Ms. Jackel and Messrs. Pieters, Rogers and Jaeger has agreed not to solicit any of our employees, reveal trade secrets (as defined in the agreements) or disclose or use proprietary information (as defined in the agreements) during the period in which he or she is employed by us and for a 12-month period thereafter. Mr. Pieters' agreement expired on March 31, 2006.

On November 3, 2003, we entered into director indemnification agreements with each of Sonya T. Brown, Craig D. Frances, Walter G. Kortschak and Claude Gros. On October 23, 2006 we entered into director indemnification agreements with James A. Lawrence and Ingrid Jackel. Pursuant to the director indemnification agreements, we have agreed to indemnify Ms. Brown, Ms. Jackel and Messrs. Frances, Kortschak, Lawrence and Gros if any of them are made party or threatened to be made party to any proceeding related to their service to the Company (as defined in the director indemnification agreements), subject to exceptions for failure to act in good faith or in a manner the director reasonably believed to be in or not opposed to our best interests, or, in a criminal proceeding, for conduct the director had reasonable cause to believe was unlawful. We have also agreed to obtain and maintain liability insurance on behalf of each of Ms. Brown, Ms. Jackel and Messrs. Frances, Kortschak, Lawrence and Gros.

On November 3, 2003, we entered into a confidentiality agreement with Claude Gros, the only director currently not affiliated with Summit Partners. Pursuant to the confidentiality agreement, Mr. Gros has agreed not to disclose or use proprietary information (as defined in the confidentiality agreement) during the period in which he is a director or thereafter.

The table below sets forth information with respect to the beneficial ownership of our common stock by:

The following table lists the number of shares and percentage of shares beneficially owned based on 10,421,916 shares of common stock outstanding as of September 30, 2006 and a total of 675,647 common stock options currently exercisable or exercisable by our directors and executive officers as a group within 60 days of September 30, 2006, giving effect to the acceleration of vesting of certain performance-vesting options expected to occur upon completion of this offering. The table also lists the applicable percentage of shares beneficially owned based on 13,660,816 shares of common stock outstanding upon completion of this offering, assuming no exercise of the underwriters' over-allotment option.

Beneficial ownership is determined in accordance with the rules of the SEC, and generally includes voting power and/or investment power with respect to the securities held. Shares of common stock subject to options currently exercisable or exercisable within 60 days of September 30, 2006 are deemed outstanding and beneficially owned by the person holding such options for purposes of computing the number of shares and percentage beneficially owned by such person, but are not deemed outstanding for purposes of computing the percentage beneficially owned by any other person. Except as indicated in the footnotes to this table, and subject to applicable community property laws, the persons or entities named have sole voting and investment power with respect to all shares of our common stock shown as beneficially owned by them.

Please see "Certain Relationships and Related Transactions" for a description of the material relationships between us and the selling stockholders.

During the last three years, we have entered into the following transactions and contractual arrangements with our principal stockholders and members of senior management. All transactions between us and any of our officers, directors and principal stockholders are approved by our board of directors.

In connection with the acquisition of Physicians Formula by entities affiliated with Summit Partners and management on November 3, 2003 (the "Acquisition"), we entered into a stock purchase agreement with the Summit Partners investors. Pursuant to this agreement, the Summit Partners investors purchased 29,875.349 shares of Preferred Stock, par value $0.01 per share, for an aggregate purchase price of $29,875,349 and 8,000,000 shares of our common stock for an aggregate purchase price of $800,000. We repurchased all of our outstanding Preferred Stock, including Preferred Stock held by the Summit Partners investors, in connection with the Recapitalization on December 16, 2005. See "—Preferred Stock Repurchase."

In connection with the Acquisition, we issued subordinated promissory notes to the executive officers and holders of five percent or more of our common stock set forth in the table below. The subordinated promissory notes were repaid in connection with our refinancing in November 2004.

Name	Principal Amount of Subordinated Promissory Note
Summit Partners	$	9,804,651
Pierre Fabre Dermo-Cosmetique, S.A.		2,451,163
Ingrid Jackel		5,810
Jeff Rogers		23,241

In connection with the Acquisition, we entered into a stockholders agreement with the Summit Partners investors, Pierre Fabre Dermo-Cosmetique, S.A. ("Pierre Fabre") and Claude Gros. We refer to Pierre Fabre Dermo-Cosmetique, S.A. and Claude Gros as the "Pierre Fabre investors." The operative provisions of the stockholders agreement direct the voting of shares for our board of directors, impose transfer restrictions on our shares and require the stockholders to consent to our sale to a third party if such sale is approved by the Summit Partners investors. These provisions of the agreement terminate automatically upon the completion of this offering.

In connection with the Acquisition, we entered into a registration agreement with the Summit Partners investors and the Pierre Fabre investors. Under the registration agreement, at any time after the date that is 180 days after the completion of this offering, holders of a majority of registrable securities (as defined in the registration agreement) have the right to require us to use our best efforts to register any or all of our common stock held by them under the Securities Act at our expense, subject to certain limitations. In addition, all holders of registrable securities are entitled to request the inclusion of any of their common stock in any registration statement at our expense whenever we propose to register shares of our common stock under the Securities Act, including this offering. Furthermore, the registration agreement does not contain any liquidated damages for a nontimely or failed registration. The selling stockholders in this offering have included their shares to be sold in this

offering pursuant to this provision. In connection with each of these registrations, we have agreed to indemnify the holders of registrable securities against certain liabilities, including liabilities under the Securities Act.

In connection with the Acquisition, we entered into executive stock purchase agreements with Ingrid Jackel and Jeff Rogers. Pursuant to the executive stock purchase agreement with Ms. Jackel, Ms. Jackel purchased 17.705 shares of Preferred Stock for an aggregate purchase price of $17,705 and 4,750 shares of our common stock for an aggregate purchase price of $475. Pursuant to the executive stock purchase agreement with Mr. Rogers, Mr. Rogers purchased 70.819 shares of Preferred Stock for an aggregate purchase price of $70,819 and 19,000 shares of our common stock for an aggregate purchase price of $1,900. The executive stock purchase agreements provide us with a repurchase option upon the termination of an executive's employment. In the event that we do not elect to exercise the repurchase option, the Summit Partners investors and the Pierre Fabre investors may exercise the purchase option. Pursuant to the repurchase option, we, the Summit Partners investors or the Pierre Fabre investors, as the case may be, may repurchase a terminated executive's securities at fair market value. The repurchase option terminates automatically upon completion of this offering. The executive stock purchase agreements require the executives to consent to our sale to a third party if such sale is approved by a majority of the Summit Partners investors and the Pierre Fabre investors. This provision also terminates automatically upon completion of this offering. The executive stock purchase agreements impose certain transfer restrictions on the executives' shares.

On December 16, 2005, we used approximately $44.1 million to repurchase all of our outstanding Preferred Stock, which had an aggregate liquidation value on that date of approximately $37.4 million and accrued dividends of approximately $6.7 million. The Preferred Stock was initially sold in connection with the Acquisition at a price of $1,000 per share. The following table sets forth the number of shares of Preferred Stock held and the purchase price paid to our executive officers and holders of five percent or more of our common stock.

Name	Shares of Preferred Stock	Purchase Price
Summit Partners	29,875.349	$	35,205,759
COFILANCE S.A.	7,468.837		8,801,439
Ingrid Jackel	17.705		20,864
Jeff Rogers	70.819		83,455

Prior to the Acquisition, Physicians Formula, Inc. contributed the assets and liabilities associated with the Rene Furterer, Klorane and Aderma product lines formerly held by one of our subsidiaries to Rene Furterer, Inc. ("Rene Furterer"), an affiliate of Pierre Fabre. In connection with the Acquisition, we entered into a management services agreement with Rene Furterer and Pierre Fabre. Pursuant to the management services agreement, we agreed to provide certain management and administrative services to Rene Furterer in connection with Rene Furterer's activities in the United States, and for the period through December 3, 2003, in Canada. In return for these services, we received $81,000 per quarter from Rene Furterer during the term of the agreement. The management services agreement expired on November 2, 2004.

In connection with the Acquisition, Physicians Formula, Inc. entered into a distribution services agreement with Rene Furterer and PFDC Holdings, Inc. Pursuant to the distribution services agreement, we agreed to offer distribution and logistic services to Rene Furterer in connection with its activities in the United States and Canada. In return for providing these services, Rene Furterer agreed to pay us a minimum monthly fee of $7,000 and our out-of-pocket costs and expenses. The distribution services agreement expired on November 2, 2004.

In connection with the Acquisition, Physicians Formula, Inc. entered into a manufacturing agreement and license with Pierre Fabre. Under the manufacturing agreement and license, we agreed to manufacture certain products for Pierre Fabre in compliance with the conditions set forth in the agreement. In return for manufacturing these products, Pierre Fabre agreed to a pricing schedule set forth in the agreement and agreed to pay the costs set forth in the agreement. Sales to Pierre Fabre were $2,242,000, $933,000 and $983,000 in 2003, 2004 and 2005, respectively. The agreement expires on November 2, 2006 and we do not intend to extend or renew it.

In connection with the Acquisition, Physicians Formula, Inc. entered into a letter agreement with Pierre Fabre, in which Pierre Fabre acknowledged and agreed that we own certain intellectual property embodied in any product that was developed by us prior to November 3, 2003, other than the Pierre Fabre Intellectual Property (which includes proprietary marketing techniques, trade marks, trade dress, copyrights or trade names associated with the Avene Couvrance products and intellectual property embodied in the branded products) and we acknowledged and agreed that Pierre Fabre owns the Pierre Fabre Intellectual Property. The letter agreement provided for a limited and restricted license for products marketed, sold and distributed by Pierre Fabre under the trade name Galenic.

In connection with the Acquisition, Physicians Formula, Inc. entered into a contingent trade secret license agreement. Pursuant to this agreement, we agreed to provide any person designated in writing by Pierre Fabre with a limited, non-transferable, royalty-free license to use certain intellectual property including proprietary processes, formulas, inventions, trade secrets and copyrights embodied in Physicians Formula, Inc.'s products and any documentation related thereto for the purpose of manufacturing Galenic-branded products in the formulations, molds and shapes according to the specifications existing as of and which have been developed or manufactured for Pierre Fabre prior to November 3, 2003 for the purchase and sale of the products by Pierre Fabre. This agreement provides for termination no later than October 31, 2006. Currently there are no existing licenses under this agreement.

We entered into a settlement agreement with Pierre Fabre with respect to three indemnification claims that we asserted against Pierre Fabre under the terms of the purchase agreement for the Acquisition. The indemnification claims arose out of (i) a third party trademark infringement claim, (ii) defects in certain intellectual property registrations and (iii) liabilities incurred in connection with an OSHA settlement. Pursuant to the settlement agreement, Pierre Fabre paid us $100,000 in July 2006 and agreed to set off the balance of these indemnification claims against the $500,000 indemnification deductible threshold in the purchase agreement.

Our total authorized capital stock consists of 50,000,000 shares of common stock, par value $0.01 per share, and 10,000,000 shares of preferred stock, par value $.01 per share. Upon completion of this offering, 13,660,816 shares of common stock will be issued and outstanding and no shares of preferred stock will be issued or outstanding. The discussion set forth below describes our capital stock and our certificate of incorporation and by-laws as they will be in effect upon consummation of this offering. Our amended and restated certificate of incorporation and amended and restated by-laws are included as exhibits to the registration statement of which this prospectus forms a part.

All of our existing common stock is, and the shares of common stock being offered by us in the offering will be, upon payment therefor, validly issued, fully paid and nonassessable. Set forth below is a brief discussion of the principal terms of our common stock.

Dividend Rights. Subject to preferences that may apply to shares of preferred stock outstanding at the time, holders of outstanding shares of common stock are entitled to receive dividends out of assets legally available at the times and in the amounts as the board of directors may from time to time determine.

Voting Rights. Each outstanding share of common stock is entitled to one vote on all matters submitted to a vote of stockholders.

Preemptive or Similar Rights. Our common stock is not entitled to preemptive or other similar subscription rights to purchase any of our securities.

Right to Receive Liquidation Distributions. Upon our liquidation, dissolution or winding up, the holders of our common stock are entitled to receive pro rata our assets which are legally available for distribution, after payment of all debts and other liabilities and subject to the prior rights of any holders of preferred stock then outstanding.

Nasdaq Listing. We have applied to list our common stock on the Nasdaq Global Select Market under the symbol "FACE."

Our board of directors may, without further action by our stockholders, from time to time, direct the issuance of shares of preferred stock in series and may, at the time of issuance, determine the rights, preferences and limitations of each series. Satisfaction of any dividend preferences of outstanding shares of preferred stock would reduce the amount of funds available for the payment of dividends on shares of our common stock. Holders of shares of preferred stock may be entitled to receive a preference payment in the event of our liquidation, dissolution or winding-up before any payment is made to the holders of shares of our common stock. Under specified circumstances, the issuance of shares of preferred stock may render more difficult or tend to discourage a merger, tender offer or proxy contest, the assumption of control by a holder of a large block of our securities or the removal of incumbent management. Upon the affirmative vote of a majority of the total number of directors then in office, the board of directors, without stockholder approval, may issue shares of preferred stock with voting and conversion rights which could adversely affect the holders of shares of our common stock. Upon consummation of this offering, there will be no shares of preferred stock outstanding, and we have no present intention to issue any shares of preferred stock.

Our amended and restated certificate of incorporation and amended and restated by-laws contain certain provisions that are intended to enhance the likelihood of continuity and stability in the composition of the board of directors and which may have the effect of delaying, deferring or preventing a future takeover or change in control of the company unless such takeover or change in control is approved by the board of directors.

Action by Written Consent; Special Meetings of Stockholders. Our certificate of incorporation provides that stockholder action can be taken only at an annual or special meeting of stockholders and cannot be taken by written consent in lieu of a meeting. Our certificate of incorporation and by-laws provide that, except as otherwise required by law, special meetings of the stockholders can only be called by the chairman of the board, or pursuant to a resolution adopted by a majority of the board of directors. Stockholders will not be permitted to call a special meeting or to require the board of directors to call a special meeting.

Advance Notice Procedures. Our by-laws establish an advance notice procedure for stockholder proposals to be brought before an annual meeting of our stockholders, including proposed nominations of persons for election to the board of directors. Stockholders at an annual meeting will only be able to consider proposals or nominations specified in the notice of meeting or brought before the meeting by or at the direction of the board of directors or by a stockholder who was a stockholder of record on the record date for the meeting, who is entitled to vote at the meeting and who has given our Secretary timely written notice, in proper form, of the stockholder's intention to bring that business before the meeting. Although the by-laws do not give the board of directors the power to approve or disapprove stockholder nominations of candidates or proposals regarding other business to be conducted at a special or annual meeting, the by-laws may have the effect of precluding the conduct of certain business at a meeting if the proper procedures are not followed or may discourage or deter a potential acquiror from conducting a solicitation of proxies to elect its own slate of directors or otherwise attempting to obtain control of the company.

Super Majority Approval Requirements. The Delaware General Corporation Law provides generally that the affirmative vote of a majority of the shares entitled to vote on any matter is required to amend a corporation's certificate of incorporation or by-laws, unless either a corporation's certificate of incorporation or by-laws require a greater percentage. Our certificate of incorporation and by-laws provide that the affirmative vote of holders of at least 66²/3% of the total votes eligible to be cast in the election of directors will be required to amend, alter, change or repeal provisions relating to election of directors, limitation of liability and indemnification of directors and officers, stockholder action by written consent, special meetings of stockholders and amendment of the certificate of incorporation. Our certificate of incorporation and by-laws also provide that, notwithstanding the authority of the board to adopt, amend, alter, change or repeal the by-laws, the affirmative vote of holders of at least 66²/3% of the total votes eligible to be cast in the election of directors will be required to amend, alter, change or repeal the by-laws. This requirement of a super-majority vote to approve amendments to our certificate of incorporation and by-laws could enable a minority of our stockholders to exercise veto power over any such amendments.

Removal of Directors. Our certificate of incorporation provides that directors may only be removed from office for cause and by the affirmative vote of the holders of at least 66²/3% of the total votes eligible to be cast in the election of directors.

Authorized but Unissued Shares. Our authorized but unissued shares of common stock and preferred stock will be available for future issuance without stockholder approval. These additional shares may be utilized for a variety of corporate purposes, including future public offerings to raise

additional capital, corporate acquisitions and employee benefit plans. The existence of authorized but unissued shares of common stock and preferred stock could render more difficult or discourage an attempt to obtain control of a majority of our common stock by means of a proxy contest, tender offer, merger or otherwise.

Section 203 of the Delaware General Corporation Law provides that, subject to exceptions specified therein, an "interested stockholder" of a Delaware corporation shall not engage in any "business combination," including mergers or consolidations with the corporation or acquisitions of additional shares of common stock from the corporation for a three-year period following the time that such stockholder becomes an interested stockholder unless:

Under Section 203, the restrictions described above also do not apply to specified business combinations proposed by an interested stockholder following the announcement or notification of a specified transaction involving the corporation and a person who had not been an interested stockholder during the previous three years or who became an interested stockholder with the approval of a majority of the corporation's directors, if such transaction is approved or not opposed by a majority of the directors who were directors prior to any person becoming an interested stockholder during the previous three years or were recommended for election or elected to succeed such directors by a majority of such directors.

Except as otherwise specified in Section 203, an "interested stockholder" is defined to include:

Under some circumstances, Section 203 makes it more difficult for a person who is an interested stockholder to effect various business combinations with a corporation for a three-year period. We have not elected to be exempt from the restrictions imposed under Section 203.

As permitted by the Delaware General Corporation Law, we have adopted provisions in our certificate of incorporation that limit or eliminate the personal liability of our directors for a breach of their fiduciary duty of care as a director. The duty of care generally requires that, when acting on behalf of the corporation, directors exercise an informed business judgment based on all material information reasonably available to them. Consequently, a director will not be personally liable to us or

our stockholders for monetary damages for breach of fiduciary duty as a director, except for liability for:

Our certificate of incorporation authorizes us to indemnify our officers, directors and other agents to the fullest extent permitted under Delaware law and to advance expenses to our directors, officers and employees in connection with a legal proceeding, subject to limited exceptions. As permitted by the Delaware General Corporation Law, our certificate of incorporation provides that:

In recognition that directors, officers, stockholders, members, managers and/or employees of Summit Partners and its affiliates and investment funds (collectively, the "Summit Partners Entities") may serve as our directors and/or officers, and that the Summit Partners Entities may engage in similar activities or lines of business that we do, our certificate of incorporation provides for the allocation of certain corporate opportunities between us and the Summit Partners Entities. Specifically, none of the Summit Partners Entities or any director, officer, stockholder, member, manager or employee of the Summit Partners Entities has any duty to refrain from engaging directly or indirectly in the same or similar business activities or lines of business that we do. In the event that any Summit Partners Entity acquires knowledge of a potential transaction or matter which may be a corporate opportunity for itself and us, we will not have any expectancy in that corporate opportunity, and the Summit Partners Entity will not have any duty to communicate or offer that corporate opportunity to us and may pursue or acquire that corporate opportunity for itself or direct that opportunity to another person. In addition, if a director or officer of our company who is also a director, officer, member, manager or employee of any Summit Partners Entity acquires knowledge of a potential transaction or matter which may be a corporate opportunity for us and a Summit Partners Entity, we will not have any expectancy in that corporate opportunity unless that corporate opportunity is expressly offered to such person solely in his or her capacity as a director or officer of our company.

In recognition that we may engage in material business transactions with the Summit Partners Entities from which we are expected to benefit, our certificate of incorporation will provide that any of our directors or officers who are also directors, officers, stockholders, members, managers and/or employees of any Summit Partners Entity will have fully satisfied and fulfilled his or her fiduciary duty to us and our stockholders with respect to such transaction, if:

By becoming a stockholder in our company, you will be deemed to have notice of and consented to these provisions of our certificate of incorporation. Any amendment to the foregoing provisions of our certificate of incorporation requires the affirmative vote of at least 80% of the voting power of all shares of our common stock then outstanding.

Computershare Trust Company, N.A. will be appointed as the transfer agent and registrar for our common stock upon completion of this offering.

We expect that amounts outstanding under the term loan facility and revolving credit facility will bear interest at a LIBOR Rate (as defined in the new senior credit agreement) plus 2.0% or at a Base Rate (as defined in the new senior credit agreement) plus one-half of 1.0%. The revolving credit facility will also be subject to a commitment fee of one-quarter of 1.0% on any unused commitments.

In December 2005, in connection with the Recapitalization, Physicians Formula, Inc. entered into a senior credit agreement with a syndicate of banks. The existing senior credit agreement provides for a $41.8 million term loan facility and a revolving credit facility providing for borrowings of up to $15.0 million. Availability under the existing revolving credit facility is reduced by outstanding letters of credit. Amounts outstanding under the existing term loan facility and existing revolving credit facility bear interest at a LIBOR Rate (as defined in the existing senior credit agreement) or a Base Rate (as defined in the existing senior credit agreement), plus an applicable margin as set forth in the existing senior credit agreement.

The existing revolving credit facility terminates on December 16, 2010 and is subject to a commitment fee of one-quarter of 1% on any unused commitment. Amounts outstanding under the term loan facility are due in quarterly payments of $1.0 million starting March 31, 2006 and increasing to $2.5 million through December 16, 2011. Physicians Formula, Inc. is required to make additional prepayments if at the end of any fiscal year on or after December 31, 2006 there is excess cash flow (as defined in the existing senior credit agreement). Borrowings under the existing senior credit agreement are secured by liens on substantially all of our assets and are subject to various financial and non-financial covenants, including a senior leverage ratio, a total leverage ratio, a fixed charge coverage ratio, and a minimum EBITDA. Our principal subsidiary, Physicians Formula, Inc., is prohibited from

paying dividends to us under the terms of the existing senior credit agreement subject to exceptions for certain expenses. Physicians Formula, Inc. was in compliance with all financial and other covenants imposed by our existing senior credit agreement as of June 30, 2006.

As of June 30, 2006, $39.7 million was outstanding under the existing term loan facility, and Physicians Formula, Inc. had borrowings of $4.8 million under the existing revolving credit facility. As of June 30, 2006, the existing term loan facility bore interest at a rate of 9.25% per annum and the existing revolving credit facility bore interest at a rate of 10.25% per annum. At June 30, 2005 and 2006, there were no outstanding letters of credit.

In December 2005, in connection with the Recapitalization, Physicians Formula, Inc. issued $20.4 million of senior subordinated notes due December 16, 2012. Our senior subordinated notes bear cash interest at a fixed rate of 12%, payable quarterly in arrears on the accrued principal balance, plus payment-in-kind interest at a fixed rate of 1.5%, payable quarterly in arrears. Our senior subordinated notes mature on December 16, 2012 and the notes issued as payment-in-kind interest mature on May 16, 2013. The senior subordinated notes may be voluntarily prepaid at the option of Physicians Formula, Inc., and are subject to mandatory prepayment in the event of a sale transaction. Physicians Formula, Inc. is required to make an offer to purchase the senior subordinated notes at 100% of the principal amount plus accrued and unpaid interest in the event of a change of control.

As of December 31, 2005, $20.4 million, which includes accrued interest of $13,000, was outstanding under the senior subordinated notes and as of June 30, 2006, $20.5 million, which includes accrued interest of $90,000, was outstanding under the senior subordinated notes.

We cannot predict the effect, if any, that market sales of shares or the availability of any shares for sale will have on the market price of our common stock. Sales of substantial amounts of our common stock, or the perception that such sales could occur, may adversely affect the market price of our common stock.

Upon completion of the offering, we will have a total of 13,660,816 shares of common stock outstanding. All of the shares sold in the offering will be freely tradeable without restriction or further registration under the Securities Act by persons other than our "affiliates." Under the Securities Act, an "affiliate" of a company is a person that directly or indirectly controls, is controlled by or is under common control with that company.

Of the shares outstanding, 7,410,816 shares of common stock will be "restricted securities," as defined in Rule 144. Restricted securities may be sold in the public market only if registered or if they qualify for an exemption from registration, including the exemptions contained in Rules 144 and 144(k) promulgated under the Securities Act, which rules are summarized below. Upon expiration of the lock-up agreements described under "—Lock-up Agreements," 180 days after the date of this prospectus, all of these shares will be eligible for sale in the public market under Rule 144 or Rule 144(k).

In general, under Rule 144 as currently in effect, beginning 90 days after the date of this prospectus, a person (or persons whose shares are aggregated) who has beneficially owned restricted shares for at least one year, including persons who may be deemed to be our "affiliates," would be entitled to sell within any three-month period a number of shares that does not exceed the greater of:

Sales under Rule 144 are also subject to certain manner of sale provisions and notice requirements and to the availability of certain public information about us.

Under Rule 144(k), a person who is not deemed to have been one of our "affiliates" at any time during the 90 days preceding a sale, and who has beneficially owned the shares proposed to be sold for at least two years, including the holding period of any prior owner other than an "affiliate," is entitled to sell these shares without complying with the manner of sale, public information, volume limitation or notice provisions of Rule 144.

As of September 30, 2006, options to purchase a total of 1,203,834 shares of our common stock were outstanding. Following the completion of this offering, we intend to file one or more registration statements on Form S-8 under the Securities Act to register common stock issued or reserved for issuance under our 2003 Stock Option Plan and our 2006 Equity Incentive Plan. Any such Form S-8 registration statement will automatically become effective upon filing. Accordingly, shares registered under such registration statement will be available for sale in the open market, unless such shares are subject to vesting restrictions with us or the lock-up restrictions described below. We expect that the registration statements on Form S-8 will cover 1,989,934 shares. Shares issued upon the exercise of

stock options after the effective date of the Form S-8 registration statement will be eligible for resale in the public market without restriction, subject to Rule 144 limitations applicable to affiliates and the lock-up agreements described below.

We cannot predict the effect, if any, future sales of shares, or the availability of shares for future sales, will have on the market price of our common stock prevailing from time to time. The sale of substantial amounts of our common stock in the public market, or the perception that such sales could occur, could harm the prevailing market price of our common stock.

We and each of our officers and directors and all of our current stockholders and holders of options to buy common stock will agree not to offer, sell, pledge, contract to sell (including any short sale), grant any option to purchase or otherwise dispose of any shares of common stock (including, without limitation, shares of our common stock which may be deemed to be beneficially owned by these persons on the date of the lock-up agreement, shares of common stock which may be issued upon exercise of a stock option or warrant and any other security convertible into or exchangeable for common stock) or enter into any hedging transaction for a period of 180 days after the effective date of the registration statement of which this prospectus is a part. This restriction is expressly intended to preclude these persons from engaging in any hedging transaction or other transaction which is designed to or reasonably expected to lead to or result in a disposition during this 180-day period even if the securities would be disposed of by someone other than the signing person. This agreement may be waived by the prior written consent of, and in the sole discretion of, Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. See "Underwriting."

After completion of this offering, holders of approximately 6,988,900 shares of our common stock will be entitled to certain rights with respect to the registration of such shares under the Securities Act. See "Certain Relationships and Related Transactions" for a description of the registration agreement we have entered into with our principal stockholders.

Subject to the terms and conditions of the underwriting agreement, the underwriters named below, for whom Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. are acting as joint book-running managers and representatives, have severally agreed to purchase from us and the selling stockholders the following respective number of shares of common stock at a public offering price less the underwriting discounts and commissions set forth on the cover page of this prospectus:

The underwriting agreement provides that the obligations of the underwriters to purchase the shares of common stock offered hereby are subject to certain conditions precedent and that the underwriters will purchase all of the shares of common stock offered by this prospectus, other than those covered by the over-allotment option described below, if any of these shares are purchased.

We have been advised by the representatives of the underwriters that the underwriters propose to offer the shares of common stock to the public at the public offering price set forth on the cover of this prospectus and to dealers at a price that represents a concession not in excess of $ per share under the public offering price. The underwriters may allow, and these dealers may re-allow, a concession of not more than $ per share to other dealers. After the offering, representatives of the underwriters may change the offering price and other selling terms.

Prior to this offering, there has been no public market for our common stock. Consequently, the initial public offering price for the shares will be determined by negotiation between us, Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. Among the factors to be considered in determining the initial public offering price will be our record of operations, our current financial condition, our future prospects, the markets in which we operate, the economic conditions in and future prospects for the industry in which we compete, our management, and currently prevailing general conditions in the equity securities markets, including current market valuations of publicly traded companies considered comparable to our company. The prices at which the shares will sell in the public market after this offering may be lower, however, than the initial public offering price. Furthermore, an active trading market in our common stock may not develop or continue after this offering.

The selling stockholders have granted to the underwriters an option, exercisable not later than 30 days after the date of this prospectus, to purchase up to 937,500 additional shares of common stock at the public offering price less the underwriting discounts and commissions set forth on the cover page of this prospectus. The underwriters may exercise this option only to cover over-allotments made in connection with the sale of the common stock offered by this prospectus. To the extent that the underwriters exercise this option, each of the underwriters will become obligated, subject to conditions, to purchase approximately the same percentage of these additional shares of common stock as the number of shares of common stock to be purchased by it in the above table bears to the total number of shares of common stock offered by this prospectus. The selling stockholders will be obligated, pursuant to the option, to sell these additional shares of common stock to the underwriters to the extent the option is exercised. If any additional shares of common stock are purchased, the

underwriters will offer the additional shares on the same terms as those on which the shares are being offered.

We have requested that the underwriters reserve shares of common stock representing $50,000 before underwriting commissions and discounts for sale to a new independent director of our company at the initial public offering price.

The number of shares available for sale to the public will be reduced to the extent this new independent director purchases the reserved shares. Any shares not purchased by the new independent director will be offered by the underwriters to the general public on the same basis as other shares offered in this prospectus. We have agreed to indemnify the underwriters for any losses if the new director should fail to purchase the reserved shares.

The underwriting discounts and commissions per share are equal to the public offering price per share of common stock less the amount paid by the underwriters to us per share of common stock. The underwriting discounts and commissions are % of the initial public offering price. We and the selling stockholders have agreed to pay the underwriters the following discounts and commissions, assuming either no exercise or full exercise by the underwriters of the underwriters' over-allotment option:

In addition, we estimate that our share of the total expenses of this offering, excluding underwriting discounts and commissions, will be approximately $2.5 million.

We have applied to have our common stock listed on the Nasdaq Global Select Market under the symbol "FACE."

We and the selling stockholders have agreed to indemnify the underwriters against some specified types of liabilities, including liabilities under the Securities Act, and to contribute to payments the underwriters may be required to make in respect of any of these liabilities.

We and each of our officers and directors and all of our current stockholders and holders of options to purchase common stock will agree not to offer, sell, pledge, contract to sell (including any short sale), grant any option to purchase or otherwise dispose of any shares of common stock (including, without limitation, shares of our common stock which may be deemed to be beneficially owned by these persons on the date of the lock-up agreement, shares of common stock which may be issued upon exercise of a stock option or warrant and any other security convertible into or exchangeable for common stock) or enter into any hedging transaction for a period of 180 days after the effective date of the registration statement of which this prospectus is a part. This restriction is

expressly intended to preclude these persons from engaging in any hedging transaction or other transaction which is designed to or reasonably expected to lead to or result in a disposition during this 180-day period even if the securities would be disposed of by someone other than the signing person. This agreement may be waived by the prior written consent of, and in the sole discretion of, Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. This consent may be given at any time without public notice.

Such holders may make open market purchases of our common stock and sales of our common stock acquired in open market transactions after completion of this offering, provided that any such sale transaction does not cause such holder or any other party to make a public filing, whether voluntary or mandatory, under Section 16(a) of the Securities Exchange Act of 1934 in connection with the transfer. Transfers or dispositions by our officers, directors, stockholders and holders of options to purchase common stock can be made sooner:

in each case, so long as the transferee of such shares agrees to be bound by the lock-up agreement.

If we release earnings results or a material event related to the Company occurs during the last 17 days of the lock-up period, or if prior to the expiration of the lock-up period we announce that we will release earnings during the 16-day period following the last day of the lock-up period, then the lock-up period automatically will be extended until the end of the 18-day period beginning with the release of earning results or the occurrence of a material event related to the Company. Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. in their sole discretion may release any of the securities subject to these lock-up agreements at any time without notice.

Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. have advised us that they have no present intent or arrangement to release any shares subject to a lock-up, and will consider the release of any lock-up on a case-by-case basis. Upon a request to release any shares subject to a lock-up, Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. would consider the particular circumstances surrounding the request, including, but not limited to, the length of time before the lock-up expires, the number of shares requested to be released, reasons for the request and the possible impact on the market for our common stock.

The representatives of the underwriters have advised us that the underwriters do not intend to confirm sales to any account over which they exercise discretionary authority.

In connection with the offering, the underwriters may purchase and sell shares of our common stock in the open market. These transactions may include short sales, purchases to cover positions created by short sales and stabilizing transactions.

Short sales involve the sale by the underwriters of a greater number of shares than they are required to purchase in the offering. Covered short sales are sales made in an amount not greater than the underwriters' option to purchase additional shares of common stock from the selling stockholders in the offering. The underwriters may close out any covered short position by either exercising their option to purchase additional shares or purchasing shares in the open market. In determining the

source of shares to close out the covered short position, the underwriters will consider, among other things, the price of shares available for purchase in the open market as compared to the price at which they may purchase shares through the over-allotment option.

Naked short sales are any sales in excess of the over-allotment option. The underwriters must close out any naked short position by purchasing shares in the open market. A naked short position is more likely to be created if underwriters are concerned that there may be downward pressure on the price of the shares in the open market prior to the completion of the offering.

Stabilizing transactions consist of various bids for or purchases of our common stock made by the underwriters in the open market prior to the completion of the offering.

The underwriters may impose a penalty bid. This occurs when a particular underwriter repays to the other underwriters a portion of the underwriting discount received by it because the representatives of the underwriters have repurchased shares sold by or for the account of that underwriter in stabilizing or short covering transactions.

Purchases to cover a short position and stabilizing transactions may have the effect of preventing or slowing a decline in the market price of our common stock. Additionally, these purchases, along with the imposition of the penalty bid, may stabilize, maintain or otherwise affect the market price of our common stock. As a result, the price of our common stock may be higher than the price that might otherwise exist in the open market. These transactions may be effected on the Nasdaq Global Select Market, in the over-the-counter market or otherwise.

In connection with this offering, one or more of the underwriters or securities dealers may distribute prospectuses electronically. Deutsche Bank Securities Inc. and Citgroup Global Markets Inc. may agree to allocate a number of shares to underwriters for sale to their on-line brokerage account holders. Deutsche Bank Securities Inc. and Citigroup Global Markets Inc. will allocate shares to underwriters that may make Internet distributions on the same basis as other allocations. In addition, shares may sold by the underwriters to securities dealers who resell shares to on-line brokerage account holders.

A prospectus in electronic format may be made available on Internet web sites maintained by one or more of the lead underwriters of this offering and may be made available on web sites maintained by other underwriters. Other than the prospectus in electronic format, the information on any underwriter's web site and any information contained in any other web site maintained by an underwriter is not part of the prospectus or the registration statement of which the prospectus forms a part.

Sales of shares made outside of the United States may be made by affiliates of the underwriters.

In relation to each member state of the European Economic Area that has implemented the Prospectus Directive (each, a relevant member state), with effect from and including the date on which the Prospectus Directive is implemented in that relevant member state (the relevant implementation date), an offer of common stock described in this prospectus may not be made to the public in that relevant member state prior to the publication of a prospectus in relation to the common stock that has been approved by the competent authority in that relevant member state or, where appropriate, approved in another relevant member state and notified to the competent authority in that relevant member state, all in accordance with the Prospectus Directive, except that, with effect from and including the relevant implementation date, an offer of securities may be offered to the public in that relevant member state at any time:

Each purchaser of common stock described in this prospectus located within a relevant member state will be deemed to have represented, acknowledged and agreed that it is a "qualified investor" within the meaning of Article 2(1)(e) of the Prospectus Directive.

For purposes of this provision, the expression an "offer to the public" in any relevant member state means the communication in any form and by any means of sufficient information on the terms of the offer and the securities to be offered so as to enable an investor to decide to purchase or subscribe the securities, as the expression may be varied in that member state by any measure implementing the Prospectus Directive in that member state, and the expression "Prospectus Directive" means Directive 2003/71/EC and includes any relevant implementing measure in each relevant member state.

The sellers of the common stock have not authorized and do not authorize the making of any offer of common stock through any financial intermediary on their behalf, other than offers made by the underwriters with a view to the final placement of the common stock as contemplated in this prospectus. Accordingly, no purchaser of the common stock, other than the underwriters, is authorized to make any further offer of the common stock on behalf of the sellers or the underwriters.

This prospectus is only being distributed to, and is only directed at, persons in the United Kingdom that are qualified investors within the meaning of Article 2(1)(e) of the Prospectus Directive ("Qualified Investors") that are also (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") or (ii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as "relevant persons"). This prospectus and its contents are confidential and should not be distributed, published or reproduced (in whole or in part) or disclosed by recipients to any other persons in the United Kingdom. Any person in the United Kingdom that is not a relevant persons should not act or rely on this document or any of its contents.

The validity of the common stock offered hereby will be passed upon for us by Kirkland & Ellis LLP (a partnership that includes professional corporations), Chicago, Illinois. Kirkland & Ellis LLP represents entities affiliated with Summit Partners in connection with various legal matters. Certain partners of Kirkland & Ellis LLP are members of an investment partnership that is an investor in entities affiliated with Summit Partners. The underwriters are represented by Cravath, Swaine & Moore LLP, New York, New York.

The consolidated financial statements as of December 31, 2004 ("Successor") and 2005 ("Successor") and for the periods from January 1, 2003 through November 2, 2003 ("Predecessor") and from November 3, 2003 through December 31, 2003 ("Successor"), and for the years ended December 31, 2004 ("Successor") and 2005 ("Successor") included in this prospectus have been audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report appearing herein, and are included in reliance upon the report of such firm given upon their authority as experts in accounting and auditing.

We have filed with the SEC a registration statement on Form S-1 under the Securities Act with respect to the shares of common stock offered hereby. This prospectus, which constitutes a part of the registration statement, does not contain all of the information set forth in the registration statement or the exhibits filed therewith, certain parts of which are omitted in accordance with the rules and regulations of the SEC. For further information about us and the common stock offered hereby, please refer to the registration statement and the exhibits filed therewith. Statements contained in this prospectus as to the contents of any contract, agreement or other document summarize the material terms of such contract, agreement or other document. Please refer to the copy of the contract, agreement or other document filed as an exhibit to the registration statement.

Upon completion of this offering, we will become subject to the informational requirements of the Exchange Act and will be required to file reports, proxy statements and other information with the SEC. You may read and copy all or any portion of the registration statement or any reports, proxy statements or other information we file with the SEC at the public reference facility maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. Copies of such material are also available by mail from the Public Reference Branch of the SEC at 100 F Street, N.E., Washington, D.C. 20549 at prescribed rates.

Please call the SEC at 1-800-SEC-0330 for more information on the public reference rooms. You can also find our SEC filings at the SEC's web site at http://www.sec.gov.

		Page
Report of Independent Registered Public Accounting Firm		F-2
Consolidated Balance Sheets as of December 31, 2004 and 2005 and June 30, 2006 (unaudited)		F-3
Consolidated Statements of Income for the periods from January 1, 2003 through November 2, 2003 and November 3, 2003 through December 31, 2003, for the years ended December 31, 2004 and 2005 and for the six months ended June 30, 2005 and 2006 (unaudited)		F-4
Consolidated Statements of Stockholders' Equity for the periods from January 1, 2003 through November 2, 2003 and November 3, 2003 through December 31, 2003, for the years ended December 31, 2004 and 2005 and for the six months ended June 30, 2006 (unaudited)		F-5
Consolidated Statements of Cash Flows for the periods from January 1, 2003 through November 2, 2003 and November 3, 2003 through December 31, 2003, for the years ended December 31, 2004 and 2005 and for the six months ended June 30, 2005 and 2006 (as restated) (unaudited)		F-6
Notes to Consolidated Financial Statements		F-7

To the Board of Directors and Stockholders of
Physicians Formula Holdings, Inc.:

We have audited the accompanying consolidated balance sheets of Physicians Formula Holdings, Inc. and subsidiaries (the "Company") as of December 31, 2004 ("Successor") and 2005 ("Successor"), and the related consolidated statements of income, stockholders' equity, and cash flows for the periods from January 1, 2003 through November 2, 2003 ("Predecessor") and from November 3, 2003 through December 31, 2003 ("Successor") and for the years ended December 31, 2004 ("Successor") and 2005 ("Successor"). These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2004 ("Successor") and 2005 ("Successor"), and the results of its operations and its cash flows for the periods from January 1, 2003 through November 2, 2003 ("Predecessor") and from November 3, 2003 through December 31, 2003 ("Successor") and for the years ended December 31, 2004 ("Successor") and 2005 ("Successor"), in conformity with accounting principles generally accepted in the United States of America.

PHYSICIANS FORMULA HOLDINGS, INC.

CONSOLIDATED BALANCE SHEETS

(dollars in thousands, except share data)

PHYSICIANS FORMULA HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF INCOME

(dollars in thousands, except per share data)

PHYSICIANS FORMULA HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

(dollars in thousands, except share data)

PHYSICIANS FORMULA HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(dollars in thousands)

The accompanying consolidated financial statements include the accounts of Physicians Formula Holdings, Inc. (the "Company" or "Holdings"), a Delaware corporation, formerly known as PFI Holdings Corp., and its wholly owned subsidiary, Physicians Formula, Inc. ("Physicians"), a New York corporation. Physicians, formerly known as Pierre Fabre, Inc., and formerly a wholly owned subsidiary of Pierre Fabre Dermo-Cosmetique, S.A., ("PFDC") was acquired by PFI Acquisition Corp. (a New York corporation and a wholly owned subsidiary of Holdings) in a stock purchase transaction on November 3, 2003 (the "Acquisition"). Physicians Formula Cosmetics, Inc. is a wholly owned subsidiary of Physicians. Immediately following the Acquisition, PFI Acquisition Corp. was merged with and into Physicians, and Physicians was the surviving corporation in the merger. In connection with the merger, Physicians changed its name from Pierre Fabre, Inc. to Physicians Formula, Inc., and Physicians became a wholly owned subsidiary of PFI Holdings Corp.

The Acquisition was accounted for as a purchase in accordance with Statement of Financial Accounting Standards ("SFAS") No. 141, Business Combinations. Accordingly, the purchase price of $66,330,000, which included transaction related expenses of $1,399,000 and certain non-cash components as described below, was allocated to the acquired assets and liabilities based on their respective fair values as of the closing date as follows (dollars in thousands):

PFDC elected to retain a 19.95% interest in Holdings and received 2,000,000 shares of common stock and 7,468.84 shares of preferred stock of Holdings. The fair value of the common stock and preferred stock of Holdings was determined based upon arms-length negotiations between PFDC and PFI Acquisition Corp., two unaffiliated parties. In addition, PFDC entered into a $2,451,000 subordinated note agreement with Holdings. The non-cash components and the sources and uses of cash related to the Acquisition are as follows (dollars in thousands):

The accompanying statements of income and cash flows for the period from January 1, 2003 through November 2, 2003, reflect the historical operations prior to the Acquisition and are referred to as the "Predecessor" operations. These Predecessor operations represent the Physicians Formula division of Pierre Fabre, Inc. and the amounts were determined on a specific identification basis. Management asserts that the costs and expenses would not have been materially different if the Physicians Formula division had operated as an unaffiliated entity. This determination was based on the relative size of the Physicians Formula division in relation to the entire entity. The Physicians Formula division represented the majority of the operations of Pierre Fabre, Inc. Amounts related to sales, cost of sales, selling expenses, research and development, marketing, distribution, advertising and public relations were clearly applicable to the division. Administrative expenses were commonly shared with the other divisions. However, when Physicians Formula became a stand alone entity, the level of administrative expenses did not change. As such, 100% of the administrative expenses were allocated to the Physicians Formula division in the Predecessor operations. The following supplemental pro forma information shows the results of operations as if the Acquisition had been completed at the beginning of 2003 (dollars in thousands, except per share data):

The Company produces, markets, and distributes cosmetics products to retailers located throughout the United States of America and in certain foreign countries. The Company is headquartered in Azusa, California.

Principles of Consolidation—The consolidated financial statements include the Company and its wholly owned subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation.

Unaudited Interim Financial Information—The accompanying interim consolidated financial statements as of June 30, 2006 and for the six months ended June 30, 2005 and 2006 are unaudited. The unaudited interim financial statements have been prepared on the same basis as the annual financial statements and, in the opinion of management, reflect all adjustments, which include only normal recurring adjustments, necessary to present fairly the Company's financial position as of June 30, 2006, and its results of operations and cash flows for the six months ended June 30, 2005 and 2006. The results of operations for the interim period are not necessarily indicative of the results for the full year.

Revenue Recognition—The Company recognizes revenues from product sales, less estimates for returns and allowances, upon shipment of products when title has passed, persuasive evidence of a sales arrangement exists, the price to the buyer is fixed and determinable and collectibility of the sales price is reasonably ensured.

Shipping and Handling Fees—Amounts billed to customers for shipping and handling are included as a component of net sales. Shipping and handling costs, which represent costs incurred to ship products to the Company's customers, are included as a component of selling, general and administrative expenses and totaled $1,225,000 for the period from January 1, 2003 through November 2, 2003, $355,000 for the period from November 3, 2003 through December 31, 2003, $2,093,000 and $2,939,000 in 2004 and 2005, respectively, and $1,567,000 and $1,919,000 for the six month periods ended June 30, 2005 and 2006, respectively.

Cash Equivalents—The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents.

Inventories—Inventories are stated at the lower of average cost or market. Cost is determined by the first-in, first-out method.

Property and Equipment—Property and equipment are stated at cost and are depreciated using the straight-line method over their estimated useful lives. Leasehold improvements are amortized over the shorter of their estimated useful lives or the life of the lease.

Intangible Assets—Intangible assets consist primarily of trade names, distributor relationships and patents. Trade names are not amortized as they are considered an indefinite-lived intangible asset. Distributor relationships and patents are amortized over their estimated useful lives of 15 and 20 years, respectively. Intangible assets related to distributor relationships and patents are reviewed for impairment whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable.

Impairment of Long-Lived Assets—The Company evaluates long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable. If the estimated future cash flows (undiscounted and without interest charges) from the use of an asset are less than the carrying value, a write-down would be recorded to reduce the related asset to its estimated fair value.

Goodwill and Indefinite-Lived Intangible Assets—Goodwill represents the excess of the purchase price over the fair value assigned to the net tangible and specific intangible assets acquired in business combinations. In accordance with SFAS No. 142, Goodwill and Intangible Assets, goodwill and indefinite-lived intangible assets are not amortized and are tested for impairment annually as of June 30 or whenever events or circumstances occur indicating that they might be impaired.

Derivative Instruments and Hedging Activities—The Company accounts for derivative instruments in accordance with SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities ("SFAS No. 133"), as amended. In accordance with SFAS No. 133, the fair value of the Company's interest rate collar is recorded as an asset or a liability in the Company's consolidated balance sheets with a corresponding credit or charge to interest expense. The Company does not have any other derivative instruments.

Returns Reserve—A reserve for product returns is maintained based on estimated future returns determined by using estimates and historical experience. Returns are recorded as a reduction of sales in the accompanying consolidated income statements.

Trade Allowances—The Company offers trade allowances such as rebates, price protection, coupons, and other incentives to customers in the normal course of business. Accruals for these trade allowances are provided for based on estimates and historical experience and are recorded as a reduction of sales in the accompanying consolidated income statements.

Net Income Per Share—Basic net income per share is computed as net income attributable to common stockholders divided by the weighted-average number of common shares outstanding during the period. Diluted net income per share reflects the potential dilution that could occur from the exercise of outstanding stock options and is computed by dividing net income attributable to common stockholders by the weighted-average number of common shares outstanding for the period, plus the dilutive effect of outstanding stock options, calculated using the treasury stock method. The following table summarizes the incremental shares from potentially dilutive securities:

Stock options for the purchase of 1,278,000 shares of common stock were excluded from the above calculation during the period ended December 31, 2003 as the effect of those options was anti-dilutive. There were no anti-dilutive options during 2004, 2005 or the six months ended June 30, 2006.

Fair Value of Financial Instruments—The Company's financial instruments are primarily composed of cash and cash equivalents, accounts receivable, accounts payable and debt. The fair value of cash and cash equivalents, accounts receivable and accounts payable closely approximate their carrying value

due to their short maturities. The fair value of debt is estimated based on reference to market prices and closely approximates its carrying value.

Segments—The Company operates in one reportable segment consisting of the manufacturing, research, development and distribution of cosmetic products.

Concentration of Credit Risk—Certain financial instruments subject the Company to concentrations of credit risk. These financial instruments consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high credit quality financial institutions. The Company regularly reevaluates its customers' ability to satisfy credit obligations and records a provision for doubtful accounts based on such evaluations. Significant customers that exceeded 10% of gross sales are as follows:

Three customers individually accounted for more than 10% of gross accounts receivable and together accounted for approximately 67% and 70% of gross accounts receivable at December 31, 2004 and 2005, respectively.

Advertising Expenditures—Advertising costs are expensed as incurred and include print and television, promotions, public relations and other selling expenses. Advertising expense was $6,763,000 for the period from January 1, 2003 through November 2, 2003, $907,000 for the period from November 3, 2003 through December 31, 2003, $8,948,000 and $10,630,000, respectively, for the years ended December 31, 2004 and 2005, and $6,515,000 and $8,070,000 for the six month periods ended June 30, 2005 and 2006, respectively. Advertising costs are included in selling, general and administrative expenses in the accompanying consolidated statements of income.

Research and Development—Research and development costs, which are expensed as incurred, totaled $293,000 for the period from January 1, 2003 through November 2, 2003, $67,000 for the period from November 3, 2003 through December 31, 2003, $462,000 and $477,000, respectively, for the years ended December 31, 2004 and 2005, and $209,000 and $315,000 for the six month periods ended June 30, 2005 and 2006, respectively. Research and development costs are included in selling, general and administrative expenses in the accompanying consolidated statements of income.

Stock Options—On January 1, 2006, the Company adopted SFAS No. 123 (revised 2004), Share-Based Payment ("SFAS No. 123R") using the prospective method. Under the prospective method, those nonpublic companies that used the minimum value method of measuring equity share options and similar instruments for either recognition or pro forma disclosure purposes under this statement will apply SFAS No. 123R prospectively to new awards and to awards modified, repurchased, or cancelled after January 1, 2006. We will continue to account for any portion of awards outstanding at December 31, 2005 using the accounting principles originally applied to those awards which were the provisions of Accounting Principles Board ("APB") Opinion No. 25, Accounting for Stock Issued to

Employees, and its related interpretive guidance. Under SFAS No. 123R, share-based payments ("SBP") awards result in a cost that will be measured at fair value on the awards' grant date, based on the estimated number of awards that are expected to vest. Compensation cost for awards that vest would not be reversed if the awards expire without being exercised. The adoption of SFAS No. 123R did not have an impact on the Company's consolidated financial statements as no options have been granted or modified since January 1, 2006. The impact on the Company's financial statements on a go-forward basis will depend upon the level of future SBP grants or modifications of existing stock option awards.

Through December 31, 2005, the Company accounted for stock-based employee compensation arrangements in accordance with the provisions of Accounting Principles Board ("APB") Opinion No. 25, Accounting for Stock Issued to Employees, and related interpretations. Under the intrinsic value method prescribed in APB Opinion No. 25, compensation expense is based on the difference, if any, on the date of grant between the fair value of the common stock and the exercise price of the option. For the periods prior to December 31, 2005, the Company did not record any compensation expense related to the option plan, since the exercise price of the options equaled their fair value at the date of grant. If the Company had recognized compensation expense using the provisions of SFAS No. 123, the pro forma effects on the consolidated net income for the period November 3, 2003 through December 31, 2003, the years ended December 31, 2004 and 2005 and the six months ended June 30, 2005, would have been immaterial.

Income Taxes—The Company's historical tax attributes were carried forward as a result of the Acquisition. The Predecessor was not a taxable entity on a stand-alone basis. Income taxes for the period from January 1, 2003 through November 2, 2003, have been provided for under a separate entity return computation. Deferred income tax assets and liabilities are computed annually for differences between the financial statements and income tax bases of assets and liabilities. Such deferred income tax asset and liability computations are based on enacted tax laws and rates applicable to periods in which the differences are expected to reverse. A valuation allowance is established, when necessary, to reduce deferred income tax assets to the amount expected to be realized. The long-term deferred income taxes primarily relate to the intangible assets recorded as part of the Acquisition.

New Accounting Pronouncements—In November 2004, the Financial Accounting Standards Board ("FASB") issued SFAS No. 151, Inventory Costs. SFAS No. 151 requires that allocation of fixed-production overhead to the costs of conversion be based on the normal capacity of the production facilities and unallocated overhead be recognized as an expense in the period in which they are incurred. In addition, other items such as abnormal freight, handling costs and amounts of wasted materials require treatment as current-period charges rather than a portion of the inventory cost. SFAS No. 151 is effective for fiscal years beginning after June 15, 2005. Adoption of SFAS No. 151 on January 1, 2006, did not have a significant impact on the Company's consolidated financial statements.

In May 2005, the FASB issued SFAS No. 154, Accounting Changes and Error Corrections, which replaces APB Opinion No. 20, Accounting Changes, and SFAS No. 3, Reporting Accounting Changes in Interim Financial Statements. SFAS No. 154 applies to all voluntary changes in accounting principles and requires retrospective application (a term defined by the statement) to prior periods' financial statements, unless it is impracticable to determine the effect of a change. It also applies to changes required by an accounting pronouncement that does not include specific transition provisions. SFAS No. 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. The adoption of SFAS No. 154 on January 1, 2006 did not have an impact on the Company's consolidated financial statements.

In November 2005, the FASB issued Staff Position No. SFAS No. 123(R)-3, Transition Election Related to Accounting for the Tax Effects of Share-Based Payment Awards ("FSP 123R-3"). The Company has elected to adopt the alternative transition method provided in FSP 123R-3 for calculating the tax effects of stock-based compensation under SFAS No. 123R. The alternative transition method includes simplified methods to establish the beginning balance of the additional paid-in-capital pool ("APIC pool") related to the tax effects of stock-based compensation, and for determining the subsequent impact on the APIC pool and consolidated statements of cash flows of the tax effects of stock-based compensation awards that are outstanding upon adoption of SFAS No. 123R.

Use of Estimates—The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. Actual results could differ from those estimates.

Reclassifications—The Company has reclassified bank overdraft balances of $177,000 and $1,762,000 as of December 31, 2005 and June 30, 2006, respectively, from accounts payable to bank overdraft in the accompanying consolidated balance sheets. The Company has also reclassified certain insignificant amounts in the accompanying consolidated statements of cash flows for the period ended December 31, 2003.

In December 2005, the Company completed a leveraged recapitalization that consisted of obtaining new credit agreements (Note 8), redeeming all of the outstanding Series A Preferred stock (Note 10), and paying cash dividends on common and preferred stock (Note 10).

Pursuant to SFAS No. 141, as of the Acquisition, raw materials and components were valued at replacement cost while finished goods were valued at selling price less a reasonable profit margin for the selling effort. Included in cost of sales in the accompanying consolidated statements of income of the Successor is $1,014,000 and $279,000 of costs relating to the revaluation of inventories in connection with the Acquisition for the periods ending December 31, 2003 and 2004, respectively.

Depreciation expense was $533,000 for the period from January 1, 2003 through November 2, 2003, $101,000 for the period from November 3, 2003 through December 31, 2003, $689,000 and $860,000, respectively, for the years ended December 31, 2004 and 2005, and $402,000 and $378,000 for the six month periods ended June 30, 2005 and 2006, respectively.

Capitalized debt issuance costs relating to the previous credit agreements in the amount of $907,000 and $287,000 were written off to interest expense as a result of new credit agreements in November 2004 and December 2005, respectively. Amortization for the next five years will be approximately $201,000 annually (see Note 8).

Restricted investments represent a diversified portfolio of mutual funds held in a Rabbi Trust, which fund the nonqualified, unfunded deferred compensation plans (the "Deferred Compensation Plans"). These investments, which are considered trading securities, are recorded at fair value.

Intangible assets consist of the following as of December 31, 2004 (dollars in thousands):

Intangible assets consist of the following as of December 31, 2005 (dollars in thousands):

Intangible assets consist of the following as of June 30, 2006 (dollars in thousands):

Amortization expense was $87,000 for the period from January 1, 2003 through November 2, 2003, $294,000 for the period from November 3, 2003 through December 31, 2003, $1,765,000 for both of the years ended December 31, 2004 and 2005, and $882,000 for both of the six month periods ended June 30, 2005 and 2006. Amortization of intangible assets for the next five years will be approximately $1,765,000 per year.

Amounts outstanding under the long-term debt arrangements are as follows (dollars in thousands):

In November 2004, the Company entered into a credit agreement with a syndicate of banks replacing a previous agreement and certain subordinated promissory notes. The credit agreement provided for $30,000,000 of term loans. Amounts outstanding on the term loans bore interest at the London InterBank Offered Rate ("LIBOR"), or a base rate, plus a calculated percentage based upon the type of borrowing incurred. Amounts outstanding under the term loans were due in quarterly payments of $600,000, starting March 31, 2005, and increasing to $960,000 through November 2010, with the final payment on the second term loan due in May 2011. Interest on the term loans was payable quarterly and was 7.6% at December 31, 2004 for the first $17,460,000 of borrowings and 7.9% for the remaining $11,940,000 of borrowings. This credit agreement was terminated upon execution of the new agreements in December 2005.

In December 2005, Physicians entered into a new credit agreement with a syndicate of banks replacing the previous credit agreement. The credit agreement provides for $41,765,000 of term loans. Amounts outstanding on the term loan bear interest at LIBOR, or a base rate, plus a calculated

percentage based upon the type of borrowing incurred. In the event that at the end of any fiscal year on or after December 31, 2006, there exists excess cash flow, an additional principal prepayment will be required as set forth in the agreement. Borrowings under the credit agreement are secured by substantially all of the assets of the Company and are subject to various financial and nonfinancial covenants, including a senior leverage ratio, fixed-charge coverage ratio, and a minimum adjusted earnings before interest, tax, depreciation, and amortization ("EBITDA") calculation. Physicians is prohibited from paying dividends to Holdings under the terms of the existing senior credit agreement subject to exceptions for certain expenses. As of December 31, 2005, Holdings held no assets aside from its investment in Physicians. EBITDA is determined by the sum of net income for that period plus any nonrecurring loss reflected in such net income, minus any nonrecurring gain, plus interest expense, plus the aggregate amount of federal, state, property and sales taxes, plus depreciation and amortization, plus all other nonrecurring expenses acceptable to the bank and reflected in the determination of net income for that period. Amounts outstanding under the term loans are due in quarterly payments, starting March 31, 2006, of $1,044,000 and increasing to $2,506,000 through December 2011. The interest rate on the term loans was 8.25% at December 31, 2005 and 9.25% at June 30, 2006.

With the credit agreement entered into in November 2004, the Company obtained a revolving loan arrangement providing for borrowings up to $7,500,000 reduced by outstanding letters of credit. Amounts outstanding under the revolving loan arrangement bore interest at LIBOR, or a base rate, plus a calculated percentage based upon the type of borrowing incurred. The revolving loan arrangement provided for a commitment fee of one quarter of 1% on any unused commitment. The revolving loan arrangement was terminated upon execution of the new agreements in December 2005.

With the new credit agreement entered into in December 2005, the Company obtained a revolving loan arrangement providing for borrowings of up to $15,000,000, reduced by outstanding letters of credit. Amounts outstanding under the revolving loan arrangement bear interest at LIBOR, or a base rate, plus a calculated percentage based upon the type of borrowing incurred. The revolving loan arrangement also provides for a commitment fee of one quarter of 1% on any unused commitment.

At December 31, 2005 and June 30, 2006, there was $8,769,000 and $4,778,000, respectively, outstanding under the revolving loan arrangement at interest rates of 9.25% and 10.25%, respectively. The revolving loan arrangement, which expires in December 2010, contains a lock-box feature, whereby remittances made by customers to the lock-box repay the outstanding obligation under the revolving loan arrangement. As such, in accordance with Emerging Issues Task Force Issue No. 95-22, Balance Sheet Classification of Borrowings Outstanding under Revolving Credit Agreements That Include both a Subjective Acceleration Clause and a Lock-Box Arrangement, the Company has classified the above outstanding amounts under the revolving loan arrangement as a current liability in the accompanying consolidated balance sheets. There were no outstanding letters of credit at any of the balance sheet dates.

Concurrent with the new credit agreement, entered into in December 2005, the Company entered into subordinated note payable agreements with a syndicate of banks totaling $20,435,000. Amounts outstanding on the subordinated notes are subject to a 12% fixed rate payable quarterly in arrears on the accrued principal balance, plus a 1.5% fixed payable-in-kind quarterly in arrears. If the subordinated notes are voluntarily prepaid during the first two years after the closing date, other than in connection with an initial public offering of common stock, a change of control or a sale of all or substantially all of the Company's assets, the loan shall be prepaid at the redemption prices of 103% in year one, 102% in year two and 100% thereafter. The balance outstanding under the subordinated notes is due on December 16, 2012.

The Company entered into an interest rate collar agreement during 2004. This agreement had an original notional amount of $10,000,000 ($9,194,000 and $7,644,000 as of December 31, 2004 and 2005, respectively) and was terminated on January 25, 2006. The agreement established a floor interest rate of 1.4% and a cap interest rate of 7.0%. During the years ended December 31, 2004 and 2005, this agreement did not have an impact on the Company's interest expense. In addition, as of December 31, 2004 and 2005, the fair market value of this agreement was insignificant.

Upon termination of the above interest rate collar agreement in January 2006, the Company entered into a new interest rate collar agreement with an effective date of March 31, 2006. This agreement has a notional amount of $21,000,000 and expires on March 31, 2008. The agreement establishes a floor interest rate of 4.05% and a cap interest rate of 5.60%. The fair value of the interest rate collar as of June 30, 2006 totaled $57,000 and is included in prepaids and other current assets in the accompanying consolidated balance sheets.

Costs of $1,032,000 at December 31, 2005 associated with obtaining the new credit agreement and the subordinated notes have been capitalized and are included in other assets in the accompanying consolidated balance sheets. These costs are being amortized over the life of the related debt obligations as an additional component of interest expense.

Operating Leases—The Company has long-term noncancelable operating leases for its facilities expiring in December 2007 and operating leases for various pieces of equipment under operating leases expiring through December 2009. Certain of the leases contain free rent periods and rent escalation clauses. The Company records rent expense on a straight-line basis. Total rent expense for all facilities, equipment, and automobiles was $741,000 for the period from January 1, 2003 through November 2, 2003, $170,000 for the period from November 3, 2003 through December 31, 2003, $767,000 and $907,000 for the years ended December 31, 2004 and 2005, respectively, and $437,000 and $497,000 for the six month periods ended June 30, 2005 and 2006, respectively.

Future minimum commitments under these operating leases are as follows (dollars in thousands):

Litigation—The Company has been named in various lawsuits in the ordinary course of business. In management's opinion, the ultimate resolution of these matters will not result in a material impact to the Company's consolidated financial statements.

Environmental—The shallow soils and groundwater below our City of Industry facility were contaminated by the former operator of the property. The former operator performed onsite cleanup and we anticipate that we will receive written confirmation from the State of California that no further onsite cleanup is necessary. Such confirmation would not rule out potential liability for regional groundwater contamination or alleged potable water supply contamination discussed below. If further onsite cleanup is required, the Company believes the cost, which the Company is not able to estimate, would be indemnified, without contest or material limitation, by companies that have fulfilled similar indemnity obligations to the Company in the past, and that the Company believes remain financially able to do so.

The facility is located within an area of regional groundwater contamination known as the Puente Valley "operable unit" ("PVOU") of the San Gabriel Valley Superfund Site. The Company, along with many others, was named a potentially responsible party ("PRP") for the regional contamination by the United States Environmental Protection Agency ("EPA"). The Company entered into a settlement with another PRP at the site, pursuant to which, in return for a payment the Company has already made and that was fully indemnified and paid by a second company, the other PRP indemnified the Company against most claims for PVOU contamination. The Company expects to enter into a consent decree with EPA and the other PRP that will resolve its liability for the cleanup of regional groundwater contamination without any payment by us to EPA. Depending on the scope and duration of the cleanup, the Company may be required to make further payments to the other PRP for regional groundwater remediation costs. The Company estimates the amount of any such additional payments would not exceed approximately $130,000. The estimate is based on component estimates for two distinct contaminants that may require remediation. Those estimates in turn are based on a number of assumptions concerning the likelihood that remediation will be required, the cost of remediation if

required and other matters. Uncertainty in predicting these matters limits the reliability and precision of the estimates. The Company expects any such additional payments by the Company to be covered by indemnities given to the Company by other companies. Those companies may contest their indemnity obligation for these payments. The Company believes the companies are financially able to pay the liability. Because the Company believes it is not probable that it will be held liable for any of these expenses, the Company has not recorded a liability for such potential claims.

The Company is also one of approximately 25 parties considered potentially liable by a regional water authority for alleged contamination of two of that water authority's wells. The Company is fully indemnified for this liability under a past settlement with a private company. The indemnity is not materially limited and the Company does not believe it would be contested. The Company believes it is financially able to pay the liability. Because the Company believes it is not probable that it will be held liable for any of these expenses, the Company has not recorded a liability for such potential claims for alleged contamination of the area's potable water supply.

The Company's liability for these contamination matters and related claims is substantially covered by third-party indemnities and resolved by prior settlements, and borne by prior operators of the facility, their successors and their insurers. The Company is attempting to recoup approximately $0.5 million in defense costs from one of these indemnitors. These costs have been expensed as paid by the Company and are not recorded in its consolidated balance sheets.

Bonus Agreement—On December 16, 2005, the Company committed to pay its Chief Financial Officer a $500,000 bonus upon a sale of the Company so long as the aggregate cash proceeds received by the majority owner is equal to or greater than three times the amount of the majority owner's original investment in the Company. No amounts have been accrued under this arrangement.

The Company's authorized capital stock consists of 40,000 shares of Series A preferred stock, par value $.01 per share, and 13,000,000 shares of common stock, par value $.01 per share. Series A preferred stock is non-voting, accumulates dividends at a compound rate of 8% per annum and has a priority above common stockholders in redemptions and dividends. Series A preferred stock is not subject to any required redemption and is not redeemable at the option of the holder. Accumulated undeclared and unpaid dividends on the Series A preferred stock at December 31, 2004, totaled $3,533,000, which approximated $94 per share.

In connection with the recapitalization in December 2005 (Note 3), the Company declared and paid a dividend on the Series A preferred stock totaling $6,678,000, redeemed all outstanding Series A preferred stock for $37,433,000, and declared a cash dividend on common stock of $2,311,000. At December 31, 2005, declared and unpaid dividends totaled $46,000 and are included as a component of accrued expenses in the accompanying consolidated balance sheets. Additionally, the Company paid a cash bonus to all stock option holders of $0.23 per option outstanding. The cash bonus ($363,000) was recorded as compensation expense in the accompanying consolidated financial statements as a component of selling, general and administrative ($346,000) and cost of goods sold ($17,000).

The Company has a subcontracting and management services agreement with entities controlled by one of its minority stockholders. Sales to related parties under the subcontracting agreement totaled $2,054,000 for the period from January 1, 2003 through November 2, 2003, $188,000 for the period from November 3, 2003 through December 31, 2003, $933,000 and $983,000 for the years ended December 31, 2004 and 2005, respectively, and $730,000 and $5,000 for the six month periods ended June 30, 2005 and 2006, respectively. The subcontracting agreement is set to expire in November 2006 and management does not expect a significant level of sales through the remainder of the agreement.

Expenses under the management service agreement, which expired in 2005, totaled $55,000 for the period from November 3, 2003 through December 31, 2003, $935,000 and $83,000 for the years ended December 31, 2004 and 2005, respectively, and $83,000 for the six month period ended June 30, 2005. Amounts due from related parties at December 31, 2004 and 2005, was $200,000 and $20,000, respectively. There were no outstanding amounts due to related parties as of December 31, 2005 and 2004. The 2005 and 2004 receivable is included in accounts receivable in the accompanying consolidated balance sheets.

The Company entered into a settlement agreement with PFDC with respect to certain indemnification claims the Company asserted against PFDC under the terms of the purchase agreement for the Acquisition. Pursuant to the settlement agreement, the Company received $100,000 in July 2006 and agreed to set off certain claims against the indemnification deductible threshold, as established in the purchase agreement for the Acquisition.

The Company has a defined contribution plan under section 401(k) of the Internal Revenue Code. The plan provides for employee contributions as well as employer matching contributions and is available to eligible participants, as defined in the plan agreement. Participant contributions are matched at 100% of each dollar contributed by the participant up to 5% of a participant's eligible salary. Matching contributions vest immediately. Matching contributions are included in selling, general and administrative expenses in the accompanying consolidated statements of income and totaled $224,000 for the period from January 1, 2003 through November 2, 2003, $33,000 for the period from November 3, 2003 through December 31, 2003, $230,000 and $259,000 for the years ended December 31, 2004 and 2005, respectfully, and $120,000 and $144,000 for the six month periods ended June 30, 2005 and 2006, respectively.

The Company's Deferred Compensation Plans provide certain employees the option to defer a portion of their compensation. Investments have been purchased that may be used to fund the Deferred Compensation Plans and are included in other assets in the accompanying consolidated balance sheets.

The components of the provision for income taxes for the periods ended November 2, 2003, and December 31, 2003, 2004 and 2005, are as follows (dollars in thousands):

The major components of the deferred income tax assets and liabilities at December 31, 2004 and 2005, are as follows (dollars in thousands):

The major elements contributing to the difference between the federal statutory rate and the effective tax rate for the periods ended November 2, 2003, and December 31, 2003, 2004 and 2005, are as follows:

In November 2003, the Board of Directors adopted the 2003 Stock Option Plan (the "2003 Plan") and reserved a total of 2,500,000 shares for grants under the 2003 Plan. The 2003 Plan provides for the issuance of stock options for common stock to executives and other key employees. The options generally have a 10-year life and generally vest over a four-year period from the date of grant ("Time-Vesting Options") or vest upon achieving certain performance criteria or upon a change of control ("Performance-Vesting Options"). Options are granted with exercise prices not less than the fair value at the date of grant, as determined by the Board of Directors.

The Performance-Vesting Options have not vested as the criteria for vesting has not been reached. The vesting activity for the Time-Vesting Options is summarized below:

	Time-Vesting Options
						Weighted Average
	Vested and Exercisable		Aggregate Exercise Price			Exercise Price		Remaining Contractual Life
November 3, 2003	—		$	0
Vesting during period	4,000			0

December 31, 2003	4,000			0
Vesting during year	211,917			21,000

December 31, 2004	215,917			22,000
Vesting during year	206,667			21,000
Options exercised	(28,000	)		(3,000	)

December 31, 2005	394,584			39,000
Vesting during period (unaudited)	49,250			6,000
Options exercised (unaudited)	(370,166	)		(37,000	)

June 30, 2006 (unaudited)	73,668			9,000		$	0.12	7.7 years

As of June 30, 2006, the options outstanding under the stock option plan have exercise prices between $0.10 and $0.25 and the weighted-average remaining contractual life of the options outstanding was 7.5 years.

Geographic revenue information is based on the location of the customer. All of the Company's assets are located in the United States. Net sales to external customers by geographic region are as follows (dollars in thousands):

	Period from January 1, 2003 through November 2, 2003		Period from November 3, 2003 through December 31, 2003		Year Ended December 31,				Six Months Ended June 30,
Customer					Year Ended December 31,				Six Months Ended June 30,
Customer					2004		2005		2005		2006
									(unaudited)
United States	$	38,692	$	10,005	$	58,692	$	73,400	$	39,897	$	47,295
Canada		1,662		512		2,700		4,218		2,473		3,301
Other		1,528		158		931		1,088		736		176

	$	41,882	$	10,675	$	62,323	$	78,706	$	43,106	$	50,772

Subsequent to the issuance of its unaudited interim consolidated financial statements as of June 30, 2006, the Company determined that the change in the bank overdraft balance in the consolidated statement of cash flows should be included in financing activities rather than operating activities as was previously reported. Accordingly, the Company has corrected the classification of the $1,762,000 change in the bank overdraft balance for the six month period ended June 30, 2006 to the appropriate cash flow categories for that period. There were no other changes in bank overdraft balances to correct for other periods presented in the accompanying statements of cash flows. The following is a summary of the correction:

The following is a statement of estimated expenses, to be paid solely by the Registrant, of the issuance and distribution of the securities being registered hereby:

The Registrant is incorporated under the laws of the State of Delaware. Section 145 ("Section 145") of the Delaware General Corporation Law, as the same exists or may hereafter be amended (the "DGCL"), provides that a Delaware corporation may indemnify any persons who were, are or are threatened to be made, parties to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative (other than an action by or in the right of such corporation), by reason of the fact that such person is or was an officer, director, employee or agent of such corporation, or is or was serving at the request of such corporation as a director, officer, employee or agent of another corporation or enterprise. The indemnity may include expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by such person in connection with such action, suit or proceeding, provided such person acted in good faith and in a manner he reasonably believed to be in or not opposed to the corporation's best interests and, with respect to any criminal action or proceeding, had no reasonable cause to believe that his conduct was illegal. A Delaware corporation may indemnify any persons who are, were or are threatened to be made a party to any threatened, pending or completed action or suit by or in the right of the corporation by reasons of the fact that such person was a director, officer, employee or agent of such corporation, or is or was serving at the request of such corporation as a director, officer, employee or agent of another corporation or enterprise. The indemnity may include expenses (including attorneys' fees) actually and reasonably incurred by such person in connection with the defense or settlement of such action or suit, provided such person acted in good faith and in a manner he reasonably believed to be in or not opposed to the corporation's best interests, provided that no indemnification is permitted without judicial approval if the officer, director, employee or agent is adjudged to be liable to the corporation. Where an officer, director, employee or agent is successful on the merits or otherwise in the defense of any action referred to above, the corporation must indemnify him against the expenses which such officer or director has actually and reasonably incurred.

Section 145 further authorizes a corporation to purchase and maintain insurance on behalf of any person who is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation or enterprise, against any liability asserted against him and incurred by him in any such capacity, arising out of his status as such, whether or not the corporation would otherwise have the power to indemnify him under Section 145.

The Registrant's certificate of incorporation will provide that, to the fullest extent permitted by the DGCL and except as otherwise provided in its by-laws, none of the Registrant's directors shall be liable to it or its stockholders for monetary damages for a breach of fiduciary duty. In addition, the Registrant's certificate of incorporation will provide for indemnification of any person who was or is made or threatened to be made a party to any action, suit or other proceeding, whether criminal, civil, administrative or investigative, because of his or her status as a director or officer of the Registrant, or service as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise at the request of the Registrant, to the fullest extent authorized under the DGCL against all expenses, liabilities and losses reasonably incurred by such person. Further, all of the directors and officers of the Registrant are covered by insurance policies maintained and held in effect by the Registrant against certain liabilities for actions taken in their capacities as such, including liabilities under the Securities Act. Pursuant to director indemnification agreements with each of our directors, the Registrant has agreed to indemnify each of them if any of them are made party to or threatened to be made party to any proceeding, by reason of their status as a director or in any capacity with respect to any employee benefit plan of the Registrant, subject to certain exceptions.

During the last three years, the Registrant has issued securities in the following transactions, each of which was exempt from the registration requirements of the Securities Act. No underwriters were involved in any of the below-referenced sales of securities.

During the last three years, the Registrant has issued the following securities without registration under the Securities Act of 1933:

The sales of the above securities were exempt from registration under Regulation D of the Securities Act for private offerings. All recipients were either accredited or sophisticated investors. The recipients of securities in each such transaction represented their intention to acquire the securities for investment only and not with a view to or for sale in connection with any distribution thereof and appropriate legends were affixed to the share certificates and other instruments issued in such transactions. All recipients either received adequate information about us or had access, through employment or other relationships, to such information.

The sales of the above securities were exempt from registration under Rule 701 promulgated under Section 3(b) under the Securities Act as transactions pursuant to a compensatory benefit plan or a written contract relating to compensation. The Registrant was not subject to the reporting requirements of Section 13 or 15(d) of the Exchange Act and was not an investment company registered under the Investment Company Act of 1940 at the time of issuance. The aggregate sales price or amount of securities sold during any consecutive 12-month period did not exceed $1.0 million. All recipients were employees of the Registrant, and the options were granted pursuant to the Registrant's 2003 Stock Option Plan.

All schedules for which provision is made in the applicable accounting regulations of the Commission are not required under the related instructions, are inapplicable or not material, or the information called for thereby is otherwise included in the financial statements and therefore has been omitted.

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing provisions or otherwise, the Registrant has been advised that in the opinion of the Commission, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful

defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question of whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.

The undersigned Registrant hereby undertakes to provide to the underwriters at the closing specified in the underwriting agreements certificates in such denominations and registered in such names as required by the underwriters to permit prompt delivery to each purchaser.

Pursuant to the requirements of the Securities Act of 1933, as amended, the registrant has duly caused this Amendment No. 4 to registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Azusa, State of California, on October 26, 2006.

Pursuant to the requirements of the Securities Act, this Amendment No. 4 to Registration Statement on Form S-1 has been signed by the following persons in the capacities indicated on October 26, 2006.

Title of Each Class of Securities to be Registered	Amount to be Registered (1)	Proposed Maximum Offering Price Per Share (2)	Proposed Maximum Aggregate Offering Price (2)	Amount of Registration Fee


Common stock, par value $0.01 per share	7,187,500	$17.00	$122,187,500	$13,074 (3)

Common stock offered by us		3,125,000 shares
Common stock offered by the selling stockholders		3,125,000 shares
Total common stock offered		6,250,000 shares
Common stock outstanding after this offering		13,660,816 shares
Over-allotment option from the selling stockholders		937,500 shares
Use of proceeds		We intend to use the net proceeds from the sale of common stock by us and from borrowings under the new senior credit agreement to reduce our outstanding indebtedness, to pay debt issuance costs and to pay IPO completion bonuses. We intend to use approximately $20.7 million of the net proceeds from this offering to repurchase our senior subordinated notes and to pay all accrued and unpaid cash and payment-in-kind interest on those notes through the closing date of this offering. We also intend to use approximately $23.3 million of the net proceeds from this offering, together with approximately $22.3 million of borrowings under our new senior credit agreement, to repay our anticipated borrowings, and accrued interest thereon, under our existing senior credit agreement as of the closing date of this offering. You should read the discussion in the "Use of Proceeds" section of this prospectus for more information. We will not receive any of the proceeds from the sale of our common stock by the selling stockholders.
Dividend Policy		We do not intend to pay dividends on our common stock in the foreseeable future.
Trading		We have applied to have our common stock listed on the Nasdaq Global Select Market under the symbol "FACE."
Risk Factors		You should carefully read and consider the information set forth under "Risk Factors" beginning on page 9 and all other information set forth in this prospectus before investing in our common stock.

								Year Ended December 31,						Six Months Ended June 30,
		Predecessor			Successor
		Period from January 1, 2003 to November 2, 2003			Period from November 3, 2003 to December 31, 2003			2004			2005			2005			2006
		(dollars in thousands)
																	(As Restated)⁽²⁾
Other Data:
EBITDA⁽¹⁾		$	7,300		$	2,039		$	12,976		$	18,085		$	10,689		$	11,371
Net cash provided by (used in):
	Operating activities		8,183			184			767			6,005			4,794			4,891
	Investing activities		(219	)		(56,264	)		(698	)		(743	)		(244	)		(217	)
	Financing activities		(8,510	)		59,836			(3,408	)		(5,659	)		(1,332	)		(4,675	)
Depreciation and amortization			609			394			2,455			2,625			1,281			1,259
Capital expenditures			219			54			722			743			244			217

Assumed initial public offering price per share					$	16.00
	Historical negative net tangible book value per share as of June 30, 2006	$	(6.31	)
	Increase in historical net tangible book value per share attributable to new investors		4.96
	Increase in pro forma net tangible book value per share as of June 30, 2006 assuming all outstanding options are exercised		0.10

Pro forma negative net tangible book value per share as of June 30, 2006 after this offering						(1.25	)

Pro forma net tangible book value dilution per share to new investors					$	17.25

	Shares Purchased			Total Consideration
	Shares Purchased			Total Consideration			Average Price Per Share
	Number	Percent		Amount	Percent		Average Price Per Share
Existing stockholders	7,410,816	50.2	%	1,111,000	1.1	%	$	0.15
New public investors	6,250,000	42.4		100,000,000	98.8			16.00
Shares issuable upon exercise of options	1,089,934	7.4		114,000	0.1			0.10

Total	14,750,750	100.0		101,225,000	100.0			6.86

	As of June 30, 2006
	Actual		Pro Forma As Adjusted
	(dollars in thousands)
Balance Sheet Data:
Cash and cash equivalents	$	19	19
Working capital		9,664	11,899
Total assets		116,625	116,946
Revolving credit facility		4,778	6,450
Long-term debt, including current portion		60,202	15,000
Total stockholders' equity		8,922	56,162

			Historical		Pro Forma Adjustments			Pro Forma
ASSETS
CURRENT ASSETS:
	Cash and cash equivalents		$	19	$	—		$	19
	Accounts receivable			16,641		—			16,641
	Inventories			16,988		—			16,988
	Prepaid expenses and other current assets			1,230		—			1,230
	Income taxes receivable			579		1,230	⁽¹⁾		1,809
	Deferred income taxes—net			2,629		—			2,629

		Total current assets		38,086		1,230			39,316
PROPERTY AND EQUIPMENT—Net				2,100		—			2,100
OTHER ASSETS—Net				1,781		(909	)⁽²⁾		872
INTANGIBLE ASSETS—Net				57,195		—			57,195
GOODWILL				17,463		—			17,463

TOTAL			$	116,625	$	321		$	116,946

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
	Bank overdraft		$	1,762	$	—		$	1,762
	Accounts payable			6,130		—			6,130
	Accrued expenses			2,220		—			2,220
	Trade allowances			4,437		—			4,437
	Sales returns reserve			4,918		—			4,918
	Line of credit borrowings			4,778		(4,778	)⁽³⁾		—
						6,450	⁽³⁾		6,450

	Current portion of long-term debt			4,177		(4,177	)⁽³⁾
						1,500	⁽³⁾		1,500

		Total current liabilities		28,422		(1,005	)		27,417
DEFERRED COMPENSATION				631		—			631
DEFERRED INCOME TAXES—Net				22,625		(3,389	)⁽⁶⁾		19,236
LONG-TERM DEBT				56,025		(56,025	)⁽³⁾
						13,500	⁽³⁾		13,500
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY:
	Common stock, $0.01 par value			104		32	⁽⁴⁾		136
	Additional paid-in capital			996		53,414	⁽⁴⁾		54,410
	Retained earnings			7,822		(6,206	)⁽⁵⁾		1,616

		Total stockholders' equity		8,922		47,240			56,162

TOTAL			$	116,625	$	321		$	116,946

	Three Months Ended
	March 31		June 30		September 30		December 31
2004
Net sales	$	15,556	$	17,340	$	13,503	$	15,924
Income from operations	$	2,450	$	3,339	$	2,091	$	2,603
Net income	$	885	$	1,621	$	1,056	$	639
2005
Net sales	$	22,713	$	20,393	$	13,976	$	21,624
Income from operations	$	6,111	$	3,180	$	1,506	$	4,575
Net income	$	3,418	$	1,682	$	589	$	2,134
2006
Net sales	$	27,689	$	23,083
Income from operations	$	5,700	$	4,411
Net income	$	2,415	$	1,626

	Predecessor/ Successor		Successor
			Year Ended December 31,				Six Months Ended June 30,
	Year Ended December 31, 2003		Year Ended December 31,				Six Months Ended June 30,
	Year Ended December 31, 2003		2004		2005		2005		2006
Statement of Operations Data:
Net sales	100.0	%	100.0	%	100.0	%	100.0	%	100.0	%
Cost of sales	43.6		39.6		40.8		39.4		42.1
Gross profit	56.4		60.4		59.2		60.6		57.9
Selling, general and administrative expenses	40.5		43.5		39.7		39.0		38.0
Income from operations	15.9		16.8		19.5		21.6		19.9
Interest expense	0.9		6.0		3.4		2.5		6.9
Other expense (income)	—		(0.1	)	(0.1	)	(0.3	)	—
Income before income taxes	14.9		10.8		16.2		19.4		13.0
Provision for income taxes	5.6		4.1		6.3		7.5		5.0
Net income	9.3		6.7		9.9		11.8		8.0

		Payments Due by Period
		Total		Less than 1 Year		1-3 Years		3-5 Years		More than 5 Years
		(dollars in thousands)
Existing revolving credit facility		$	4,778	$	4,778	$	—	$	—	$	—
Long-term debt obligations			62,284		4,177		11,485		19,003		27,619
Interest payments on long-term debt obligations⁽¹⁾			29,217		6,001		10,832		8,194		4,190
Operating lease obligations			1,447		882		493		72		—
Deferred compensation			631		—		—		—		631
Other⁽²⁾			222		222		—		—		—

	Total	$	98,579	$	16,060	$	22,810	$	27,269	$	32,440

Category	Product Lines	Representative Products
Face Makeup	• Face Powders	• Powder Palette®, Magic Mosaic®, Mineral Wear®
	• Bronzers	• Powder Palette®, Pearls of Perfection®, Summer Eclipse®, Shimmer Strips, Baked Bronzer®, Solar Powder, Magic Mosaic®
	• Concealers	• Gentle Cover Concealer®, Concealer 101®, Concealer Twins®, Covertoxten50^TM
	• Blushes	• Planet Blush®, Powder Palette®
	• Foundation	•Mineral Wear^TM
Eye Makeup	• Eye Shadows	• Baked Collection®, MatteCollection Quad Eye Shadow, EyeBrightener®
	• Eye Liners	• Eye Definer Felt-Tip Eye Marker, Eye Definer
	• Brow Makeup	• Fineline® Brow Pencil, Brow Corrector®
	• Mascara	• Lash-in-a-Tube®

									Shares Beneficially Owned After the Offering Assuming Exercise of Overallotment Option
		Shares Beneficially Owned Prior to the Offering				Shares Beneficially Owned After the Offering
					Shares Being Sold in the Offering
Name
Name		Number	Percentage			Number	Percentage		Number	Percentage
Summit Partners⁽¹⁾		8,000,000	76.8	%	2,408,880	5,591,120	40.9	%	4,932,240	35.8	%
	Summit Ventures V, L.P.
	Summit V Companion Fund, L.P.
	Summit V Advisors (QP) Fund, L.P.
	Summit V Advisors Fund, L.P.
	Summit Ventures VI-A, L.P.
	Summit Ventures VI-B, L.P.
	Summit VI Advisors Fund, L.P.
	Summit VI Entrepreneurs Fund, L.P.
	Summit Investors VI, L.P.
	Summit Subordinated Debt Fund II, L.P.
COFILANCE SA⁽²⁾		1,800,000	17.3		541,998	1,258,002	9.2		1,109,754	8.1
Ingrid Jackel⁽³⁾		479,952	4.5		50,380	429,572	3.1		379,192	2.7
Jeff Rogers⁽⁴⁾		494,202	4.6		51,520	442,682	3.2		391,162	2.8
Joseph Jaeger⁽⁵⁾		95,409	*		12,000	83,409	*		71,409	*
André Pieters⁽⁶⁾		28,000	*		—	28,000	*		28,000	*
Sonya T. Brown		—	—		—	—	—		—	—
Craig D. Frances		—	—		—	—	—		—	—
Claude Gros		200,000	1.9		60,222	139,778	1.0		123,306	*
Walter G. Kortschak⁽⁷⁾		8,000,000	76.8		2,408,880	5,591,120	40.9		4,932,240	35.8
James A. Lawrence		—	—		—	—	—		—	—
All directors and officers as a group (8 persons)		9,269,563	83.5	%	2,583,002	6,686,561	47.0		5,897,309	41.5

Underwriters		Number of Shares
Deutsche Bank Securities Inc.
Citigroup Global Markets Inc.
Banc of America Securities LLC
Cowen and Company, LLC
Piper Jaffray & Co.

	Total	6,250,000

		Total Fees
	Fee per share	Without Exercise of Over-Allotment Option	With Full Exercise of Over-Allotment Option
Underwriting discounts and commissions payable by us	$	$	$
Underwriting discounts and commissions payable by the selling stockholders	$	$	$

			Successor
			As of December 31,
			As of December 31,				As of June 30, 2006
			2004		2005		As of June 30, 2006
							(unaudited)
ASSETS
CURRENT ASSETS:
	Cash and cash equivalents		$	417	$	20	$	19
	Accounts receivable, net of allowance for bad debts of $183, $254 and $244			14,278		20,404		16,641
	Inventories			14,708		17,377		16,988
	Prepaid expenses and other current assets			1,212		1,618		1,230
	Income taxes receivable			—		—		579
	Deferred income taxes—net			2,909		3,902		2,629

		Total current assets		33,524		43,321		38,086
PROPERTY AND EQUIPMENT—Net				2,381		2,261		2,100
OTHER ASSETS—Net				846		1,675		1,781
INTANGIBLE ASSETS—Net				59,841		58,076		57,195
GOODWILL				17,463		17,463		17,463

TOTAL			$	114,055	$	122,796	$	116,625

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
	Bank overdraft		$	—	$	177	$	1,762
	Accounts payable			6,263		7,232		6,130
	Accrued expenses			1,800		2,690		2,220
	Trade allowances			2,986		4,027		4,437
	Sales returns reserve			5,857		6,989		4,918
	Income taxes payable			158		2,339		—
	Line of credit borrowings			—		8,769		4,778
	Current portion of long-term debt			2,670		4,177		4,177

		Total current liabilities		19,734		36,400		28,422

DEFERRED COMPENSATION				500		597		631

DEFERRED INCOME TAXES—Net				23,709		22,977		22,625

LONG-TERM DEBT				26,730		58,036		56,025

COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY:
	Series A preferred stock, $.01 par value—40,000 shares authorized, 37,433, 0 and 0 shares issued and outstanding			37,433		—		—
	Common stock, $.01 par value—13,000,000 shares authorized, 10,023,750, 10,051,750 and 10,421,916 shares issued and outstanding			100		100		104
	Additional paid-in capital			902		905		996
	Retained earnings			4,947		3,781		7,822

		Total stockholders' equity		43,382		4,786		8,922

TOTAL			$	114,055	$	122,796	$	116,625

		Predecessor		Successor
		Period from January 1, 2003 through November 2, 2003		Period from November 3, 2003 through December 31, 2003		Year Ended December 31,						Six Months Ended June 30,
		Period from January 1, 2003 through November 2, 2003		Period from November 3, 2003 through December 31, 2003		2004			2005			2005			2006
												(unaudited)
NET SALES		$	41,882	$	10,675	$	62,323		$	78,706		$	43,106		$	50,772
COST OF SALES			17,307		5,605		24,701			32,082			16,994			21,379

GROSS PROFIT			24,575		5,070		37,622			46,624			26,112			29,393
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES			17,884		3,425		27,139			31,252			16,822			19,282

INCOME FROM OPERATIONS			6,691		1,645		10,483			15,372			9,290			10,111
INTEREST EXPENSE			—		484		3,760			2,708			1,057			3,512
OTHER EXPENSE (INCOME)			—		—		(38	)		(88	)		(118	)		(1	)

INCOME BEFORE INCOME TAXES			6,691		1,161		6,761			12,752			8,351			6,600
PROVISION FOR INCOME TAXES			2,547		415		2,560			4,929			3,253			2,559

NET INCOME		$	4,144		746		4,201			7,823			5,098			4,041

ALLOCATION OF INCOME TO PREFERRED STOCKHOLDERS					499		3,034			3,145			1,639			—

NET INCOME AVAILABLE FOR COMMON STOCKHOLDERS				$	247	$	1,167		$	4,678		$	3,459		$	4,041

NET INCOME PER COMMON SHARE:
	Basic			$	0.02	$	0.12		$	0.47		$	0.34		$	0.39
	Diluted			$	0.02	$	0.11		$	0.40		$	0.30		$	0.35
WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING:
	Basic				10,023,750		10,023,750			10,051,750			10,051,750			10,421,916
	Diluted				10,023,750		10,695,750			11,554,538			11,491,276			11,604,836

		Preferred Stock					Common Stock
		Number of Shares		Amount			Number of Shares	Amount		Additional Paid-In Capital		Retained Earnings			Total			Divisional Equity
PREDECESSOR
BALANCE—January 1, 2003		—		$	—		—	$	—	$	—	$	—		$	—		$	4,366
	Net income	—			—		—		—		—		—			—			4,144
	Distribution to Predecessor parent	—			—		—		—		—		—			—			(8,510	)

																		$	—

SUCCESSOR
BALANCE—November 3, 2003		—			—		—		—		—		—			—
	Issuance of preferred stock	37,433			37,433		—		—		—		—			37,433
	Issuance of common stock	—			—		10,023,750		100		902		—			1,002
	Net income	—			—		—		—		—		746			746

BALANCE—December 31, 2003		37,433			37,433		10,023,750		100		902		746			39,181
	Net income	—			—		—		—		—		4,201			4,201

BALANCE—December 31, 2004		37,433			37,433		10,023,750		100		902		4,947			43,382
	Redemption of preferred stock and preferred stock dividend	(37,433	)		(37,433	)	—		—		—		(6,678	)		(44,111	)
	Exercise of stock options	—			—		28,000		—		3		—			3
	Net income	—			—		—		—		—		7,823			7,823
	Cash dividend on common stock ($0.23 per share)	—			—		—		—		—		(2,311	)		(2,311	)

BALANCE—December 31, 2005		—			—		10,051,750		100		905		3,781			4,786
	Exercise of stock options (unaudited)	—			—		370,166		4		33		—			37
	Tax benefit on exercise of stock options (unaudited)	—			—		—		—		58		—			58
	Net income (unaudited)	—			—		—		—		—		4,041			4,041

BALANCE—June 30, 2006 (unaudited)		—		$	—		10,421,916	$	104	$	996	$	7,822		$	8,922

Current assets	$	23,928
Property and equipment		2,418
Other assets		873
Intangible assets		61,900
Goodwill		17,463
Current liabilities		(15,991	)
Long-term deferred income tax liabilities		(24,261	)

Purchase price, net of cash acquired of $1,925	$	66,330

Non-cash consideration provided by PFDC	$	10,120
Cash paid to PFDC		54,811
Transaction expenses paid		1,399

	$	66,330

	Shares	Value
Non-Cash
Preferred stock—PFDC	7,468.84	$	7,469
Common stock—PFDC	2,000,000		200
Subordinated note—PFDC			2,451

		$	10,120

Sources of Cash
Issuance of preferred stock	29,963.87	$	29,964
Issuance of common stock	8,023,750		802
Proceeds from issuance of subordinated notes			9,834
Proceeds from issuance of term debt			20,000

		$	60,600

Uses of Cash
Cash paid to PFDC, net of cash acquired of $1,925		$	(54,811	)
Transaction expenses paid			(1,399	)
Payment of debt issuance costs			(992	)
Excess cash			(3,398	)

		$	(60,600	)

Net sales	$	52,557

Net income	$	2,145
Allocation of income to preferred stockholders		2,995

Net income (loss) available for common stockholders	$	(850	)

Net income (loss) per common share	$	(0.08	)

			As of December 31,
			As of December 31,						As of June 30, 2006
		Useful Lives	2004			2005			As of June 30, 2006
									(unaudited)
Tooling		3 to 5 years	$	207		$	320		$	320
Leasehold improvements		Term of lease to 10 years		637			737			750
Machinery and equipment		3 to 8 years		1,223			1,683			1,770
Furniture and fixtures		5 to 8 years		219			216			216
Computer equipment		3 years		599			724			740
Construction in progress				246			175			245

	Total property and equipment			3,131			3,855			4,041
Accumulated depreciation				(750	)		(1,594	)		(1,941	)

Total			$	2,381		$	2,261		$	2,100

	Gross Carrying Amount		Accumulated Amortization		Total
Trade names	$	29,500	$	—	$	29,500
Patents		8,699		676		8,023
Distributor relationships		23,701		1,383		22,318

Total	$	61,900	$	2,059	$	59,841

	As of December 31, 2004			As of December 31, 2005			As of June 30, 2006
							(unaudited)
Term loans	$	29,400		$	41,765		$	39,677
Subordinated debt		—			20,435			20,435
Accrued payment-in-kind interest on subordinated debt		—			13			90

		29,400			62,213			60,202
Current portion of long-term debt		(2,670	)		(4,177	)		(4,177	)

	$	26,730		$	58,036		$	56,025

Years Ending December 31
2006	$	4,177
2007		4,177
2008		5,430
2009		7,935
2010		10,023
Thereafter		30,471

	$	62,213

		November 2, 2003			December 31, 2003			December 31, 2004			December 31, 2005
Current:
Federal		$	3,368		$	777		$	2,222		$	5,315
State			767			214			598			1,339

	Total current		4,135			991			2,820			6,654

Deferred:
Federal			(1,326	)		(489	)		(243	)		(1,406	)
State			(262	)		(87	)		(17	)		(319	)

	Total deferred		(1,588	)		(576	)		(260	)		(1,725	)

Total provision for income taxes		$	2,547		$	415		$	2,560		$	4,929

	2004			2005
Sales returns reserve	$	2,339		$	2,792
Inventories		740			748
Accrued expenses		442			662
Other		367			600

Deferred income tax assets		3,888			4,802

Trade names		(11,782	)		(11,782	)
Distributor relationships		(8,914	)		(8,441	)
Patents		(3,205	)		(2,973	)
Purchase accounting property and equipment adjustments		(248	)		(238	)
Depreciation		(275	)		(74	)
Other		(264	)		(369	)

Deferred income tax liabilities		(24,688	)		(23,877	)

Total	$	(20,800	)	$	(19,075	)

	November 2, 2003		December 31, 2003		December 31, 2004		December 31, 2005
Statutory rate	34.0	%	34.0	%	34.0	%	34.0	%
State income taxes—less effects of federal deduction	4.6		4.6		5.8		5.3
Extra-territorial income exclusions	—		(2.1	)	(2.1	)	(0.9	)
Other	(0.5	)	(0.8	)	0.2		0.3

Effective tax rate	38.1	%	35.7	%	37.9	%	38.7	%

	Time-Vesting Options				Performance-Vesting Options
			Weighted-Average Exercise Price			Weighted-Average Exercise Price
Options outstanding—November 3, 2003	—		$	—	—	$	—
Options granted in November 2003	694,666			0.10	583,334		0.10

Options outstanding—December 31, 2003	694,666			0.10	583,334		0.10
Options granted in January and March 2004	160,000			0.10	130,000		0.10

Options outstanding—December 31, 2004	854,666			0.10	713,334		0.10
Options granted in January 2005	37,000			0.25	—
Options exercised	(28,000	)		0.10	—

Options outstanding—December 31, 2005	863,666			0.11	713,334		0.10
Options forfeited (unaudited)	(3,000	)		0.25	—
Options exercised (unaudited)	(370,166	)		0.10	—

Options outstanding—June 30, 2006 (unaudited)	490,500			0.11	713,334		0.10

	Consolidated Statement of Cash Flows
	As Previously Reported			Adjustment			As Restated
Six Months Ended June 30, 2006
Net cash provided by operating activities	$	6,653		$	(1,762	)	$	4,891
Net cash used in financing activities	$	(6,437	)	$	1,762		$	(4,675	)

*Joint Book-Running Managers*

Deutsche Bank Securities		Citigroup

Securities and Exchange Commission registration fee		$	13,074
NASD filing fee			12,000
NASDAQ Global Select Market filing fee			100,000
Printing expenses			250,000
Accounting fees and expenses			800,000
Transfer agents fees and expenses			13,500
Legal fees and expenses			1,116,000
Miscellaneous expenses			218,231

	Total	$	2,522,805

Signature		Title

* Ingrid Jackel		Chief Executive Officer and Director (principal executive officer)
/s/ JOSEPH J. JAEGER Joseph J. Jaeger		Chief Financial Officer (principal financial and accounting officer)
* Sonya T. Brown		Director
* Craig D. Frances		Director
* Claude Gros		Director
* Walter G. Kortschak		Director
* James A. Lawrence		Director

PHYSICIANS FORMULA HOLDINGS, INC.

Name: Ingrid Jackel

Title: Chief Executive Officer