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INVESTMENTS (Details 6)
12 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 1 Months Ended 12 Months Ended
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Dec. 31, 2012
USD ($)
Mar. 31, 2010
Hanting
CNY
Dec. 31, 2010
Hanting
CNY
Dec. 31, 2012
Starway Hong Kong
CNY
May 01, 2012
Starway Hong Kong
CNY
May 01, 2012
Starway Hong Kong
Hanting
USD ($)
May 01, 2012
Starway Hong Kong
Hanting
CNY
Dec. 31, 2012
Starway Hong Kong
Hanting
CNY
Nov. 30, 2010
Dining Secretary
USD ($)
Dec. 31, 2012
Dining Secretary
USD ($)
Dec. 31, 2012
Dining Secretary
CNY
Dec. 31, 2012
BTG-Jianguo
CNY
Investment transaction disclosures                              
Total consideration of acquisition   5,100,000 533,009,269   461,000,000 461,239,269           $ 10,000,000     10,200,000
Decrease in fair value of the investment recorded in other comprehensive income                         300,000 2,100,000  
Company's noncontrolling interest (as a percent)               49.00%              
Noncontrolling interest in Starway 95,247,538 102,770,969   15,288,284       16,500,000              
Gain on sale of noncontrolling interest             52,000,000                
Transferred equity percentage                 51.00% 51.00% 51.00%        
Consideration received on sale of noncontrolling interest                 2,700,000 17,100,000 17,131,759        
Impairments recorded for investments 0