0001269134-17-000004.txt : 20171010
0001269134-17-000004.hdr.sgml : 20171009
20171010120640
ACCESSION NUMBER: 0001269134-17-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20170930
FILED AS OF DATE: 20171010
DATE AS OF CHANGE: 20171010
EFFECTIVENESS DATE: 20171010
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HORAN CAPITAL MANAGEMENT
CENTRAL INDEX KEY: 0001269134
IRS NUMBER: 521913005
STATE OF INCORPORATION: MD
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10615
FILM NUMBER: 171129604
BUSINESS ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
BUSINESS PHONE: 410 494 4380
MAIL ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
FORMER COMPANY:
FORMER CONFORMED NAME: HORAN & ASSOCIATES FINANCIAL ADVISORS LTD
DATE OF NAME CHANGE: 20031105
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001269134
XXXXXXXX
09-30-2017
09-30-2017
HORAN CAPITAL MANAGEMENT
20 WIGHT AVENUE
SUITE 155
HUNT VALLEY
MD
21031
13F HOLDINGS REPORT
028-10615
N
Clifton Cole
Operations
410-494-4380
Clifton Cole
Hunt Valley
MD
10-10-2017
0
65
481225
false
INFORMATION TABLE
2
13f093017.xml
Berkshire Hathaway Inc. Cl B
COM
846707020
30912
168623
SH
SOLE
N/A
168623
0
0
Alphabet Inc Class C
COM
02079K107
26079
27191
SH
SOLE
N/A
27191
0
0
Visa Inc
COM
92826C839
24218
230130
SH
SOLE
N/A
230130
0
0
Amazon.com Inc
COM
231351060
23489
24434
SH
SOLE
N/A
24434
0
0
Gilead Sciences Inc
COM
375558103
22545
278265
SH
SOLE
N/A
278265
0
0
Microsoft Corp
COM
594918104
21306
286032
SH
SOLE
N/A
286032
0
0
Citigroup Inc
COM
172967424
19893
273493
SH
SOLE
N/A
273493
0
0
Apple Inc
COM
378331000
19470
126334
SH
SOLE
N/A
126334
0
0
Wells Fargo & Co
COM
949746101
18039
327097
SH
SOLE
N/A
327097
0
0
Wal-Mart Stores Inc
COM
931142103
17678
226245
SH
SOLE
N/A
226245
0
0
Procter & Gamble Co
COM
742718109
17028
187162
SH
SOLE
N/A
187162
0
0
Bristol-Myers Squibb Co.
COM
110122108
15804
247956
SH
SOLE
N/A
247956
0
0
Emerson Electric
COM
291011104
14282
227286
SH
SOLE
N/A
227286
0
0
Bank of America Corporation
COM
605051040
13726
541697
SH
SOLE
N/A
541697
0
0
General Electric Co
COM
369604103
12368
511500
SH
SOLE
N/A
511500
0
0
Union Pacific Corp
COM
907818108
12175
104987
SH
SOLE
N/A
104987
0
0
U.S. Bancorp
COM
902973304
10664
198995
SH
SOLE
N/A
198995
0
0
Cisco Systems Inc
COM
17275R102
10578
314548
SH
SOLE
N/A
314548
0
0
iShares Core U.S. Aggregate Bond ETF
COM
464287226
9926
90583
SH
SOLE
N/A
90583
0
0
Pfizer Inc
COM
717081103
9849
275903
SH
SOLE
N/A
275903
0
0
Polaris Industries
COM
731068102
9722
92926
SH
SOLE
N/A
92926
0
0
CVS Health Corp
COM
126650100
9523
117113
SH
SOLE
N/A
117113
0
0
Allergan
COM
G0177J108
8889
43375
SH
SOLE
N/A
43375
0
0
Oracle Corporation
COM
68389X105
8562
177097
SH
SOLE
N/A
177097
0
0
Johnson & Johnson
COM
478160104
8068
62063
SH
SOLE
N/A
62063
0
0
Qualcomm Inc
COM
747525103
7696
148475
SH
SOLE
N/A
148475
0
0
Biogen
COM
09062X103
7351
23477
SH
SOLE
N/A
23477
0
0
Monsanto Co
COM
61166W101
7199
60088
SH
SOLE
N/A
60088
0
0
PIMCO 1-5 Year US TIPS Index ETF
COM
72201R205
6896
132122
SH
SOLE
N/A
132122
0
0
The TJX Companies
COM
872540109
5952
80735
SH
SOLE
N/A
80735
0
0
PepsiCo Inc
COM
713448108
4834
43382
SH
SOLE
N/A
43382
0
0
American Express Co
COM
258161090
4481
49537
SH
SOLE
N/A
49537
0
0
Vanguard Short Term Bond ETF
COM
921937827
4078
51094
SH
SOLE
N/A
51094
0
0
Chipotle Mexican Grill Inc CL A
COM
169656105
3869
12571
SH
SOLE
N/A
12571
0
0
CH Robinson Worldwide Inc
COM
12541W209
3658
48068
SH
SOLE
N/A
48068
0
0
Schwab US Aggregate Bond ETF
COM
808524839
3029
57863
SH
SOLE
N/A
57863
0
0
Cerner Corp
COM
156782104
2638
36991
SH
SOLE
N/A
36991
0
0
Cummins, Inc.
COM
231021106
2254
13416
SH
SOLE
N/A
13416
0
0
Nike Class B
COM
654106103
2205
42532
SH
SOLE
N/A
42532
0
0
Schwab US TIPS ETF
COM
808524870
1784
32291
SH
SOLE
N/A
32291
0
0
Borg Warner Automotive
COM
997241060
1689
32975
SH
SOLE
N/A
32975
0
0
Facebook Inc
COM
30303M102
1662
9731
SH
SOLE
N/A
9731
0
0
Vanguard FTSE All-World ex-US ETF
COM
922042775
1415
26846
SH
SOLE
N/A
26846
0
0
Tiffany & Company
COM
886547108
1270
13847
SH
SOLE
N/A
13847
0
0
Colgate-Palmolive Co
COM
194162103
1180
16210
SH
SOLE
N/A
16210
0
0
United Technologies Corp
COM
913017109
1133
9766
SH
SOLE
N/A
9766
0
0
Alphabet Inc Class A
COM
02079K305
1094
1124
SH
SOLE
N/A
1124
0
0
Vanguard Small-Cap ETF
COM
922908751
1004
7109
SH
SOLE
N/A
7109
0
0
Starbucks
COM
855244109
992
18470
SH
SOLE
N/A
18470
0
0
Costco
COM
22160K105
801
4878
SH
SOLE
N/A
4878
0
0
Home Depot
COM
437076102
733
4482
SH
SOLE
N/A
4482
0
0
Vanguard Short-Term Infl-Prot Secs ETF
COM
922020805
665
13453
SH
SOLE
N/A
13453
0
0
Walt Disney Co
COM
254687106
599
6083
SH
SOLE
N/A
6083
0
0
Automatic Data Processing
COM
530151030
599
5480
SH
SOLE
N/A
5480
0
0
Bank of Hawaii Corp
COM
625401090
593
7120
SH
SOLE
N/A
7120
0
0
Ross Stores
COM
778296103
581
9005
SH
SOLE
N/A
9005
0
0
Alibaba Group Holding Ltd
COM
01609W102
554
3211
SH
SOLE
N/A
3211
0
0
iShares Core S&P 500 ETF
COM
464287200
457
1808
SH
SOLE
N/A
1808
0
0
Becton Dickinson & Co
COM
758871090
370
1891
SH
SOLE
N/A
1891
0
0
Yum Brands Inc
COM
988498101
310
4220
SH
SOLE
N/A
4220
0
0
Dollar General
COM
256677105
304
3754
SH
SOLE
N/A
3754
0
0
Schwab International Equity ETF
COM
808524805
176
5263
SH
SOLE
N/A
5263
0
0
Schwab US Dividend Equity ETF
COM
808524797
115
2467
SH
SOLE
N/A
2467
0
0
Under Armour Inc. - Class C
COM
904311206
105
7030
SH
SOLE
N/A
7030
0
0
Schwab US Large-Cap Growth ETF
COM
808524300
105
1596
SH
SOLE
N/A
1596
0
0