0001269134-17-000003.txt : 20170717
0001269134-17-000003.hdr.sgml : 20170717
20170717143453
ACCESSION NUMBER: 0001269134-17-000003
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20170630
FILED AS OF DATE: 20170717
DATE AS OF CHANGE: 20170717
EFFECTIVENESS DATE: 20170717
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HORAN CAPITAL MANAGEMENT
CENTRAL INDEX KEY: 0001269134
IRS NUMBER: 521913005
STATE OF INCORPORATION: MD
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10615
FILM NUMBER: 17967385
BUSINESS ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
BUSINESS PHONE: 410 494 4380
MAIL ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
FORMER COMPANY:
FORMER CONFORMED NAME: HORAN & ASSOCIATES FINANCIAL ADVISORS LTD
DATE OF NAME CHANGE: 20031105
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06-30-2017
HORAN CAPITAL MANAGEMENT
20 WIGHT AVENUE
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21031
13F HOLDINGS REPORT
028-10615
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INFORMATION TABLE
2
13f063017.xml
Berkshire Hathaway Inc. Cl B
COM
084670702
28917
170737
SH
SOLE
N/A
170737
0
0
Alphabet Inc Class C
COM
02079K107
24221
26653
SH
SOLE
N/A
26653
0
0
Amazon.com Inc
COM
023135106
23638
24420
SH
SOLE
N/A
24420
0
0
Visa Inc
COM
92826C839
21549
229789
SH
SOLE
N/A
229789
0
0
Microsoft Corp
COM
594918104
19949
289415
SH
SOLE
N/A
289415
0
0
Gilead Sciences Inc
COM
375558103
19799
279734
SH
SOLE
N/A
279734
0
0
Apple Inc
COM
037833100
18438
128027
SH
SOLE
N/A
128027
0
0
Citigroup Inc
COM
172967424
18414
275329
SH
SOLE
N/A
275329
0
0
Wal-Mart Stores Inc
COM
931142103
17362
229424
SH
SOLE
N/A
229424
0
0
Wells Fargo & Co
COM
949746101
17199
310402
SH
SOLE
N/A
310402
0
0
Procter & Gamble Co
COM
742718109
16567
190103
SH
SOLE
N/A
190103
0
0
General Electric Co
COM
369604103
14177
524898
SH
SOLE
N/A
524898
0
0
Emerson Electric
COM
291011104
13720
230125
SH
SOLE
N/A
230125
0
0
Bristol-Myers Squibb Co.
COM
110122108
13533
242881
SH
SOLE
N/A
242881
0
0
Bank of America Corporation
COM
060505104
13344
550044
SH
SOLE
N/A
550044
0
0
Union Pacific Corp
COM
907818108
11465
105278
SH
SOLE
N/A
105278
0
0
U.S. Bancorp
COM
902973304
10681
205736
SH
SOLE
N/A
205736
0
0
Cisco Systems Inc
COM
17275R102
9961
318268
SH
SOLE
N/A
318268
0
0
iShares Core U.S. Aggregate Bond ETF
COM
464287226
9931
90689
SH
SOLE
N/A
90689
0
0
Allergan
COM
G0177J108
9389
38627
SH
SOLE
N/A
38627
0
0
Pfizer Inc
COM
717081103
9388
279511
SH
SOLE
N/A
279511
0
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Oracle Corporation
COM
68389X105
9062
180753
SH
SOLE
N/A
180753
0
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Polaris Industries
COM
731068102
8691
94232
SH
SOLE
N/A
94232
0
0
CVS Health Corp
COM
126650100
8526
105976
SH
SOLE
N/A
105976
0
0
Johnson & Johnson
COM
478160104
8310
62818
SH
SOLE
N/A
62818
0
0
Qualcomm Inc
COM
747525103
8302
150354
SH
SOLE
N/A
150354
0
0
Monsanto Co
COM
61166W101
7359
62175
SH
SOLE
N/A
62175
0
0
PIMCO 1-5 Year US TIPS Index ETF
COM
72201R205
6918
132622
SH
SOLE
N/A
132622
0
0
Biogen
COM
09062X103
5554
20468
SH
SOLE
N/A
20468
0
0
PepsiCo Inc
COM
713448108
5110
44251
SH
SOLE
N/A
44251
0
0
American Express Co
COM
025816109
4236
50293
SH
SOLE
N/A
50293
0
0
Vanguard Short Term Bond ETF
COM
921937827
4211
52745
SH
SOLE
N/A
52745
0
0
CH Robinson Worldwide Inc
COM
12541W209
3337
48591
SH
SOLE
N/A
48591
0
0
Schwab US Aggregate Bond ETF
COM
808524839
2660
50915
SH
SOLE
N/A
50915
0
0
Cerner Corp
COM
156782104
2524
37975
SH
SOLE
N/A
37975
0
0
Automatic Data Processing
COM
053015103
2388
23309
SH
SOLE
N/A
23309
0
0
Cummins, Inc.
COM
231021106
2269
13989
SH
SOLE
N/A
13989
0
0
Becton Dickinson & Co
COM
075887109
1935
9922
SH
SOLE
N/A
9922
0
0
Schwab US TIPS ETF
COM
808524870
1679
30499
SH
SOLE
N/A
30499
0
0
Yum Brands Inc
COM
988498101
1663
22551
SH
SOLE
N/A
22551
0
0
Facebook Inc
COM
30303M102
1511
10008
SH
SOLE
N/A
10008
0
0
Borg Warner Automotive
COM
099724106
1433
33846
SH
SOLE
N/A
33846
0
0
Vanguard FTSE All-World ex-US ETF
COM
922042775
1358
27156
SH
SOLE
N/A
27156
0
0
Tiffany & Company
COM
886547108
1354
14429
SH
SOLE
N/A
14429
0
0
Colgate-Palmolive Co
COM
194162103
1261
17021
SH
SOLE
N/A
17021
0
0
McDonald's Corp
COM
580135101
1244
8124
SH
SOLE
N/A
8124
0
0
United Technologies Corp
COM
913017109
1203
9858
SH
SOLE
N/A
9858
0
0
Alphabet Inc Class A
COM
02079K305
1075
1157
SH
SOLE
N/A
1157
0
0
Starbucks
COM
855244109
1056
18112
SH
SOLE
N/A
18112
0
0
Vanguard Small-Cap ETF
COM
922908751
972
7175
SH
SOLE
N/A
7175
0
0
Alibaba Group Holding Ltd
COM
01609W102
910
6463
SH
SOLE
N/A
6463
0
0
Costco
COM
22160K105
837
5239
SH
SOLE
N/A
5239
0
0
Home Depot
COM
437076102
776
5064
SH
SOLE
N/A
5064
0
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Walt Disney Co
COM
254687106
763
7185
SH
SOLE
N/A
7185
0
0
Bank of Hawaii Corp
COM
062540109
719
8675
SH
SOLE
N/A
8675
0
0
Vanguard Short-Term Infl-Prot Secs ETF
COM
922020805
702
14273
SH
SOLE
N/A
14273
0
0
AT&T Inc
COM
00206R102
572
15165
SH
SOLE
N/A
15165
0
0
Ross Stores
COM
778296103
513
8896
SH
SOLE
N/A
8896
0
0
Nike Class B
COM
654106103
511
8673
SH
SOLE
N/A
8673
0
0
iShares Core S&P 500 ETF
COM
464287200
489
2009
SH
SOLE
N/A
2009
0
0
Yum China Hldgs Inc Com
COM
98850P109
396
10056
SH
SOLE
N/A
10056
0
0
Dollar General
COM
256677105
344
4784
SH
SOLE
N/A
4784
0
0
Under Armour Inc. - Class C
COM
904311206
176
8737
SH
SOLE
N/A
8737
0
0
Schwab International Equity ETF
COM
808524805
158
4973
SH
SOLE
N/A
4973
0
0
Under Armour Inc. - Class A
COM
904311107
150
6933
SH
SOLE
N/A
6933
0
0
Vanguard Tax-Managed Small Cap
COM
921943403
113
2014
SH
SOLE
N/A
2014
0
0
Vanguard Value ETF
COM
922908744
107
1117
SH
SOLE
N/A
1117
0
0
Boston Beer Company
COM
100557107
103
784
SH
SOLE
N/A
784
0
0