Franchise Revenues (Details) (USD $)	12 Months Ended
	Dec. 31, 2013 Franchise	Dec. 31, 2012 Franchise
Breakdown of revenue between franchise and non-franchise customers
Sales	$ 1,391,345	$ 1,897,906
Number of franchise outlets open at beginning of the year	193	247
Number of franchise outlets opened during the year	27	14
Number of franchise outlets closed during the year	(44)	(68)
Number of franchise outlets open at the end of the year	176	193
Sales to franchise customers [Member]
Breakdown of revenue between franchise and non-franchise customers
Sales	1,281,106	1,751,863
Sales to non-franchise customers [Member]
Breakdown of revenue between franchise and non-franchise customers
Sales	$ 110,239	$ 146,043