X0306 4 2013-05-01 0 0001373715 ServiceNow, Inc. NOW 0001259158 LUDDY FREDERIC B C/O SERVICENOW, INC. 4810 EASTGATE MALL SAN DIEGO CA 92121 1 1 0 0 CHIEF PRODUCT OFFICER Common Stock 2013-05-01 4 J 0 2286 0 A 9779138 D Common Stock 2013-05-01 4 S 0 308666 39.1656 D 9470472 D Common Stock 2013-05-01 4 S 0 95594 40.0826 D 9374878 D Common Stock 2013-05-01 4 S 0 5072 40.7434 D 9369806 D Common Stock 2013-05-02 4 S 0 39568 39.4943 D 9330238 D Common Stock 2013-05-02 4 S 0 1100 40.1364 D 9329138 D Common Stock 2013-05-01 4 S 0 28700 39.2480 D 136300 I by Spouse Common Stock 2013-05-01 4 S 0 6600 39.9676 D 129700 I by Spouse Common Stock 2013-05-01 4 S 0 700 40.7164 D 129000 I by Spouse Common Stock 2013-05-01 4 S 0 31900 39.2494 D 138100 I by Spouse's Trust Common Stock 2013-05-01 4 S 0 7700 39.9691 D 130400 I by Spouse's Trust Common Stock 2013-05-01 4 S 0 400 40.73 D 130000 I by Spouse's Trust Common Stock 2013-02-19 5 G 0 1250000 0 D 0 I by Luddy Family 2011 Dynasty Trust, dated October 14, 2011 Common Stock 2013-02-19 5 G 0 1250000 0 A 1250000 I by Luddy Family Dynasty Trust LLC Common Stock 2013-05-01 4 S 0 36150 39.2499 D 1213850 I by Luddy Family Dynasty Trust LLC Common Stock 2013-05-01 4 S 0 8250 39.9696 D 1205600 I by Luddy Family Dynasty Trust LLC Common Stock 2013-05-01 4 S 0 600 40.7217 D 1205000 I by Luddy Family Dynasty Trust LLC Pro rata in-kind distribution from JMI Equity Fund IV Trust, of which the Reporting Person is a beneficiary. The Reporting Person does not exert voting or investment control over shares held by the JMI Equity Fund IV Trust. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2). Represents the weighted average sales price per share. The shares sold at prices ranging from $38.66 to $39.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $39.66 to $40.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $40.66 to $40.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $39.10 to $40.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $40.11 to $40.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $38.66 to $39.63 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $39.67 to $40.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $40.69 to $40.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $38.65 to $39.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $39.66 to $40.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $40.71 to $40.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. This transaction involved a gift of securities by the Luddy Family 2011 Dynasty Trust to the Luddy Family Dynasty Trust LLC. The Reporting Person is the manager of the Luddy Family Dynasty Trust LLC. Represents the weighted average sales price per share. The shares sold at prices ranging from $38.66 to $39.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $39.67 to $40.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $40.70 to $40.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. /s/ Frederic B. Luddy by Ethan Christensen, Attorney-in-Fact 2013-05-03