SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
HEYER ANDREW R

(Last) (First) (Middle)
TWO LANDMARK SQUARE, SUITE 300

(Street)
STAMFORD CT 06901

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Lovesac Co [ LOVE ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
10/16/2020
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common stock, $0.00001 par value 10/16/2020 S 43,559 D $34.6037(4) 2,283,159 I(8) See footnotes(1)(5)
Common stock, $0.00001 par value 10/16/2020 S 2,904 D $34.6037(4) 2,280,255 I See footnotes(2)(5)
Common stock, $0.00001 par value 10/16/2020 S 11,616 D $34.6037(4) 2,268,639 I See footnotes(3)(5)
Common stock, $0.00001 par value 10/16/2020 S 58,164 D $35.8734(4) 2,210,475 I(8) See footnotes(1)(5)
Common stock, $0.00001 par value 10/16/2020 S 3,878 D $35.8734(4) 2,206,597 I See footnotes(2)(5)
Common stock, $0.00001 par value 10/16/2020 S 15,510 D $35.8734(4) 2,191,087 I See footnotes(3)(5)
Common stock, $0.00001 par value 10/16/2020 S 10,324 D $36.8363(4) 2,180,763 I(8) See footnotes(1)(5)
Common stock, $0.00001 par value 10/16/2020 S 688 D $36.8363(4) 2,180,075 I See footnotes(2)(5)
Common stock, $0.00001 par value 10/16/2020 S 2,753 D $36.8363(4) 2,177,322 I See footnotes(3)(5)
Common stock, $0.00001 par value 10/19/2020 S 18,113 D $34.8325(4) 2,159,209 I(8) See footnotes(1)(5)
Common stock, $0.00001 par value 10/19/2020 S 1,208 D $34.8325(4) 2,158,001 I See footnotes(2)(5)
Common stock, $0.00001 par value 10/19/2020 S 4,830 D $34.8325(4) 2,153,171 I See footnotes(3)(5)
Common stock, $0.00001 par value 128,687 D(6)
Common stock, $0.00001 par value 33,515 I See footnote(7)
Common stock, $0.00001 par value 1,555,395 D(8)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
HEYER ANDREW R

(Last) (First) (Middle)
TWO LANDMARK SQUARE, SUITE 300

(Street)
STAMFORD CT 06901

(City) (State) (Zip)
1. Name and Address of Reporting Person*
Mistral Equity Partners, LP

(Last) (First) (Middle)
650 FIFTH AVENUE, 10TH FLOOR

(Street)
NEW YORK, NY 10019

(City) (State) (Zip)
Explanation of Responses:
1. Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.
2. Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").
3. Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $34.6037: $34.50 to $35.46; (b) with respect to the weighted average price of $35.8734: $35.50 to $36.49; (c) with respect to the weighted average price $36.8363: $36.51 to $37.50; and (d) with respect to the weighted average price $34.8325: $34.50 to $35.29. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).
5. By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.
6. These shares are owned directly by Andrew S. Heyer.
7. These shares are held by Heyer Investment Management LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.
8. These shares are owned directly by MEP, LP.
/s/ Andrew S. Heyer 10/20/2020
/s/ Andrew S. Heyer, Chief Executive Officer of Mistral Equity GP, LLC, the general partner of Mistral Equity Partners, LP. 10/20/2020
** Signature of Reporting Person Date
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