X0306 4 2020-11-15 0001368458 Sally Beauty Holdings, Inc. SBH 0001258998 MCMASTER ROBERT R C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD DENTON TX 76210 1 1 Chairman of the Board Common Stock 2020-11-15 4 M 0 11411 0 A 79190 D Restricted Stock Units 2020-11-15 4 M 0 11411 0 D 2020-11-15 Common Stock 11411 0 D Restricted stock units convert into common stock on a one-for-one basis. On November 5, 2019, the reporting person was granted 11,411 restricted stock units ("RSUs") pursuant to the Sally Beauty Holdings, Inc. Amended and Restated Independent Director Compensation Policy. Such RSUs vested on November 15, 2020 and the reporting person elected to receive shares of common stock in settlement of the RSUs on such date. /s/ Cade Newman, Attorney-in-fact 2020-11-17