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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 O6ez3EOiYSEXi40MU8185g==

<SEC-DOCUMENT>0001181431-04-045527.txt : 20040930
<SEC-HEADER>0001181431-04-045527.hdr.sgml : 20040930
<ACCEPTANCE-DATETIME>20040930122015
ACCESSION NUMBER:		0001181431-04-045527
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040928
FILED AS OF DATE:		20040930
DATE AS OF CHANGE:		20040930

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			FORTUNE BRANDS INC
		CENTRAL INDEX KEY:			0000789073
		STANDARD INDUSTRIAL CLASSIFICATION:	HEATING EQUIP, EXCEPT ELEC & WARM AIR & PLUMBING FIXTURES [3430]
		IRS NUMBER:				133295276
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		300 TOWER PARKWAY
		CITY:			LINCOLNSHIRE
		STATE:			IL
		ZIP:			60069
		BUSINESS PHONE:		2036985000

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	AMERICAN BRANDS INC /DE/
		DATE OF NAME CHANGE:	19920703

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KLEIN CHRISTOPHER J
		CENTRAL INDEX KEY:			0001257210

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-09076
		FILM NUMBER:		041054622

	BUSINESS ADDRESS:	
		STREET 1:		C/O FORTUNE BRANDS
		STREET 2:		300 TOWER PARKWAY
		CITY:			LINCOLNSHIRE
		STATE:			IL
		ZIP:			60069
		BUSINESS PHONE:		8474844550

	MAIL ADDRESS:	
		STREET 1:		385 DUNDEE RD
		CITY:			GLENCOE
		STATE:			IL
		ZIP:			60022
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd53527.xml
<DESCRIPTION>SEPTEMBER OPTION GRANT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-09-28</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000789073</issuerCik>
        <issuerName>FORTUNE BRANDS INC</issuerName>
        <issuerTradingSymbol>FO</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001257210</rptOwnerCik>
            <rptOwnerName>KLEIN CHRISTOPHER J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>300 TOWER PARKWAY</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LINCOLNSHIRE</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60069</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Sr. VP-Strategy &amp; Corp. Dev.</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock,Par Value $3.125 per share</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2916</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Options (Right to Buy)</value>
                <footnoteId id="F2"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>72.30</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-09-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>60000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>72.30</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2005-09-28</value>
            </exerciseDate>
            <expirationDate>
                <value>2014-09-28</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                    <footnoteId id="F1"/>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>60000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>60000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Attached to each share of common stock is one Preferred Share Purchase Right that is not presently transferable separately from the common stock.</footnote>
        <footnote id="F2">Reflects the grant of options, together with related limited rights and tax withholding features under the issuer's Long-Term Incentive Plans.  The options vest in three equal installments beginning September 28, 2005.</footnote>
    </footnotes>

    <remarks>SUMMARY OF TRANSACTIONS:  On September 28, 2004, Mr. Klein received a grant of options to purchase 60,000 shares of the issuer's common stock under the issuer's Long-Term Incentive Plans.  After this transaction, Mr. Klein owns options to purchase 120,000 shares of common stock and directly owns 2,916 shares of the issuer's common stock.</remarks>

    <ownerSignature>
        <signatureName>Russell W. Hahn, Attorney-in-Fact for Christopher J. Klein</signatureName>
        <signatureDate>2004-09-30</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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