<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<headerData>
<submissionType>144</submissionType>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001243211</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>
</filerInfo>
</headerData>
<formData>
<issuerInfo>
<issuerCik>0000036029</issuerCik>
<issuerName>FIRST FINANCIAL BANKSHARES, INC.</issuerName>
<secFileNumber>000-07674</secFileNumber>
<issuerAddress>
<street1 xmlns="http://www.sec.gov/edgar/common">400 Pine Street</street1>
<city xmlns="http://www.sec.gov/edgar/common">Abilene</city>
<stateOrCountry xmlns="http://www.sec.gov/edgar/common">TX</stateOrCountry>
<zipCode xmlns="http://www.sec.gov/edgar/common">79601</zipCode>
</issuerAddress>
<issuerContactPhone>325-627-7155</issuerContactPhone>
<nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DUESER F SCOTT</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
<relationshipsToIssuer>
<relationshipToIssuer>Officer</relationshipToIssuer>
<relationshipToIssuer>Director</relationshipToIssuer>
</relationshipsToIssuer>
</issuerInfo>
<securitiesInformation>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<brokerOrMarketmakerDetails>
<name>First Financial Trust &amp; Asset Management Company</name>
<address>
<street1 xmlns="http://www.sec.gov/edgar/common">400 Pine St</street1>
<street2 xmlns="http://www.sec.gov/edgar/common">Suite 300</street2>
<city xmlns="http://www.sec.gov/edgar/common">Abilene</city>
<stateOrCountry xmlns="http://www.sec.gov/edgar/common">TX</stateOrCountry>
<zipCode xmlns="http://www.sec.gov/edgar/common">79601</zipCode>
</address>
</brokerOrMarketmakerDetails>
<noOfUnitsSold>36000</noOfUnitsSold>
<aggregateMarketValue>1482480</aggregateMarketValue>
<noOfUnitsOutstanding>142910170</noOfUnitsOutstanding>
<approxSaleDate>12/12/2024</approxSaleDate>
<securitiesExchangeName>NASDAQ</securitiesExchangeName>
</securitiesInformation>
<securitiesToBeSold>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<acquiredDate>09/14/1993</acquiredDate>
<natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
<nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
<isGiftTransaction>N</isGiftTransaction>
<amountOfSecuritiesAcquired>11000</amountOfSecuritiesAcquired>
<paymentDate>09/14/1993</paymentDate>
<natureOfPayment>Cash</natureOfPayment>
</securitiesToBeSold>
<securitiesToBeSold>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<acquiredDate>02/25/2013</acquiredDate>
<natureOfAcquisitionTransaction>Estate</natureOfAcquisitionTransaction>
<nameOfPersonfromWhomAcquired>Estate</nameOfPersonfromWhomAcquired>
<isGiftTransaction>N</isGiftTransaction>
<amountOfSecuritiesAcquired>24096</amountOfSecuritiesAcquired>
<paymentDate>02/25/2013</paymentDate>
<natureOfPayment>Estate</natureOfPayment>
</securitiesToBeSold>
<securitiesToBeSold>
<securitiesClassTitle>Common Stock</securitiesClassTitle>
<acquiredDate>11/16/2012</acquiredDate>
<natureOfAcquisitionTransaction>Estate</natureOfAcquisitionTransaction>
<nameOfPersonfromWhomAcquired>Estate</nameOfPersonfromWhomAcquired>
<isGiftTransaction>N</isGiftTransaction>
<amountOfSecuritiesAcquired>904</amountOfSecuritiesAcquired>
<paymentDate>11/16/2012</paymentDate>
<natureOfPayment>Estate</natureOfPayment>
</securitiesToBeSold>
<nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
<remarks>Mr. Dueser will gift 11,000 shares of the issuer's stock to the Dueser Foundation. The reporting person will no longer have any beneficial ownership or pecuniary interest in such shares after the transaction. The sale of 25,000 shares will be made as part of the family limited partnership's diversification plan in connection with the manager's fiduciary obligations. </remarks>
<noticeSignature>
<noticeDate>12/12/2024</noticeDate>
<signature>Michelle S. Hickox Attorney in Fact for F. Scott Dueser</signature>
</noticeSignature>
</formData>
</edgarSubmission>
