-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 CuwJvOlytvB/7EgGBDpJ4zvU85itR85M/Z1x0vNyJi+qgoSC8zRQd13XyNByGx2d
 5HZc7FMd2rTW4dksWwJ/Xg==

<SEC-DOCUMENT>0001209191-03-030018.txt : 20031112
<SEC-HEADER>0001209191-03-030018.hdr.sgml : 20031112
<ACCEPTANCE-DATETIME>20031112192912
ACCESSION NUMBER:		0001209191-03-030018
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031110
FILED AS OF DATE:		20031112

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			MULLOY GARY M
		CENTRAL INDEX KEY:			0001239739

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11720
		FILM NUMBER:		03995496

	BUSINESS ADDRESS:	
		STREET 1:		C/O ADVO INC
		STREET 2:		ONE UNIVAC LANE
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095
		BUSINESS PHONE:		860 285 6100

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ADVO INC
		CENTRAL INDEX KEY:			0000801622
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-DIRECT MAIL ADVERTISING SERVICES [7331]
		IRS NUMBER:				060885252
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		ONE UNIVAC LN
		STREET 2:		P O BOX 755
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095
		BUSINESS PHONE:		8602856120

	MAIL ADDRESS:	
		STREET 1:		ONE UNIVAC LANE
		STREET 2:		P O BOX 755
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095-2668

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ADVO SYSTEM INC
		DATE OF NAME CHANGE:	19920128
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>bny91499_bny08gmm.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-11-10</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000801622</issuerCik><issuerName>ADVO INC</issuerName>        <issuerTradingSymbol>AD</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001239739</rptOwnerCik><rptOwnerName>MULLOY GARY M</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>ONE UNIVAC LANE</rptOwnerStreet1><rptOwnerStreet2></rptOwnerStreet2><rptOwnerCity>WINDSOR</rptOwnerCity><rptOwnerState>CT</rptOwnerState><rptOwnerZipCode>06095</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther><officerTitle>Chairman&amp; CEO</officerTitle></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDeriva
tiveTransaction><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2003-11-10</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>F</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>2154</value></transactionShares><transactionPricePerShare><value>30.25</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>174740</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Common Stock</value><footnoteId id="F1" /></securityTitle><transactionDate><value>2003-11-10</value></transactionDate><transactionCoding><transactionFormTy
pe>4</transactionFormType><transactionCode>G</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>93044</value></transactionShares><transactionPricePerShare><footnoteId id="F1" /></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>81696</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeHolding><securityTitle><value>Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>4043.14</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>401(k) Plan</value></natureOfOwnership><
/ownershipNature></nonDerivativeHolding></nonDerivativeTable><footnotes><footnote id="F1">Gift to family member who does not share the reporting person's household.  The reporting person disclaims beneficial ownership of the shares held by this family member, and this report should not be deemed an admission that the reporting person is the beneficial owner of this family member's shares for purposes of Section 16 or for any other purpose.</footnote></footnotes><ownerSignature><signatureName>/s/ GARY MULLOY</signatureName><signatureDate>2003-11-12</signatureDate></ownerSignature></ownershipDocument>

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</SEC-DOCUMENT>
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