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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 JU87eCZGh7y5pA2WwDKLEeGkEN9medWY/BVOxksFw76oaKnP8oM8FPQZmL3xL0pu
 CVkzEpNlz4VNTNdn+XGOfg==

<SEC-DOCUMENT>0001209191-03-030663.txt : 20031114
<SEC-HEADER>0001209191-03-030663.hdr.sgml : 20031114
<ACCEPTANCE-DATETIME>20031114214624
ACCESSION NUMBER:		0001209191-03-030663
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031112
FILED AS OF DATE:		20031114

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GIULIANO VINCENT P
		CENTRAL INDEX KEY:			0001239721

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11720
		FILM NUMBER:		031006574

	BUSINESS ADDRESS:	
		STREET 1:		C/O ADVO INC
		STREET 2:		ONE UNIVAC LANE
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095
		BUSINESS PHONE:		860 285 6100

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ADVO INC
		CENTRAL INDEX KEY:			0000801622
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-DIRECT MAIL ADVERTISING SERVICES [7331]
		IRS NUMBER:				060885252
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		ONE UNIVAC LN
		STREET 2:		P O BOX 755
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095
		BUSINESS PHONE:		8602856120

	MAIL ADDRESS:	
		STREET 1:		ONE UNIVAC LANE
		STREET 2:		P O BOX 755
		CITY:			WINDSOR
		STATE:			CT
		ZIP:			06095-2668

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ADVO SYSTEM INC
		DATE OF NAME CHANGE:	19920128
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>bny91882_bny001vpg.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-11-12</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000801622</issuerCik><issuerName>ADVO INC</issuerName>        <issuerTradingSymbol>AD</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001239721</rptOwnerCik><rptOwnerName>GIULIANO VINCENT P</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>ONE UNIVAC LANE</rptOwnerStreet1><rptOwnerStreet2></rptOwnerStreet2><rptOwnerCity>WINDSOR</rptOwnerCity><rptOwnerState>CT</rptOwnerState><rptOwnerZipCode>06095</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>0</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther><officerTitle>Senior Vice President</officerTitle></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><
nonDerivativeTransaction><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2003-11-12</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>500</value></transactionShares><transactionPricePerShare><value>29.54</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>20508</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2003-11-12</value></transactionDate><transactionCoding><transactionFormType>4</transacti
onFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>500</value></transactionShares><transactionPricePerShare><value>29.38</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>20008</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2003-11-13</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>500</value></transactionShares><transact
ionPricePerShare><value>29.85</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>19508</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2003-11-13</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>500</value></transactionShares><transactionPricePerShare><value>29.78</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sh
aresOwnedFollowingTransaction><value>19008</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction></nonDerivativeTable><ownerSignature><signatureName>/s/ By: David Hennessey, Attorney-In-Fact, For: Vincent Giuliano</signatureName><signatureDate>2003-11-14</signatureDate></ownerSignature></ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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